Starbucks founded human recommendation, entrepreneurs must read

Author:Zhanlu CHEERS Time:2022.07.06

To achieve grand business ambitions, do you have to start from a high place? Do I have to take large -scale action?

The book "Little Dead" tells us that those excellent dreamers and innovators may think about it, but they will start from a young age.

The author of this book, the well -known business ideological leader Peter Sims provided entrepreneurs and innovators with the "small loss and big winning method" -the rapid failure to learn quickly, try new ideas, etc. Breakthrough progress.

Especially when you do not directly start the "great creativity" conditions, and resources are insignificant compared to the problems to be solved, this method needs to be learned.

1. "Little Loss and Big Win"

Create continuous success with "small investment"

The theory of "small betting" is very simple. You can even say that this is repeating the principles that have been proven countless times in history:

True organizations with innovative consciousness will not fall into an endless analysis and prediction of "success". On the contrary, they will embrace uncertainty, seize opportunities, fail quickly, and learn quickly. Finally Find this changing world of creative problem solutions.

Do you think Google founder has just started to develop an algorithm that can completely change the search of Internet information? No, what they wanted to solve at first was actually a much smaller problem: to invented a search priority for the online library of Stanford University.

Jobs, comedian Chrislock, the award -winning architect Frank Gerry and Pixar's movie development of the story? "Little Deadly Win" pointed out for us that all of them also used this amazing similar method to achieve results: a small, experimental steps are taken in an orderly manner.

This is the "small loss and big winning method."

Foreign readers introduce this book, source: Amazon

As a practical guide to guide enterprises to achieve breakthrough innovation and change, "Little Decompiration and Big Win" also systematically reveals the six key to creating good creativity and new products. This book mainly includes the following three parts:

· Part1: Successfully starts from childhood.

It mainly introduces the value and advantages of "small loss and big winning method". It not only helps to cope with changes in changes, but also help us to learn lessons from failure, but also help us continue to make progress in innovative methods.

· Part2: 6 key to practice "small loss and big winning method".

The six basic principles of this method are explained, and they are also 6 key to creating good creativity and new products.

· Test: The sooner the failure, the faster the progress.

· Play: Stimulate "improvisation" level innovation.

· Immersive: Concentrate to solve key issues.

· Definition: Drive Curiosity to find the right perspective.

· Adjustment: Use diversity to help you discover the highlights.

· Iteration: continuous improvement, testing, and iteration.

· Part3: From a young age to a big success.

Through multidimensional successful cases, how to promote innovative thinking by using this method.

This is as the author said: exploration is a process. Getting a staged small victory can verify whether the original idea deviates from the right track and clear the future direction in the process of continuous adjustment. No one can plan a series of success in advance, and we must use small investment experiments to make them appear.

There are at least two advantages of the "small loss and big winning method". First, it allows people to focus on the losses that they can withstand, rather than patronize predictions or assumption of future benefits (this is also called to withstand the principle of losses); second, with the development of innovation ideas, it can make people allow people Set up and distinguish between existing and possible means of means.

Stimulate potential creativity and make companies achieve breakthrough changes. People in any industry can use the "small loss and big winning method" to find their own innovation. This is a charming and inspiring journey.

2. Commercial ideological leaders concentrate on creating

Founder of top investment companies

The founder of the "Leadership Perspective" project of Stanford University

Peter Sims

顶 The world's top investment company has the co -founder of London Branch. Member of Deloitte Global Strategic Team. He has served as a consultant in Cisco System, Lilly, Qualcomm, Ferrisani and Current Media.

B MBA of Stanford University, the founder of "Leadership Perspective" at Stanford University Graduate School of Graduate School. Participated in a number of publishing projects including Harvard Business Review, and one of the best -selling authors of "Zhenbei: 125 Leadership Confession of Global Leaders".

3. Recommended by big coffee

"Wall Street Journal" "Entrepreneurs must read books"

The Washington Post "Best Book of the Year"

It is often believed that the great cause starts with great creativity, or it comes from the overall planning and development in advance. In fact, this is a big misunderstanding. Good business achievements often come from the continuous circulation process of "experiment -corrective errors". This is "small loss and big win." This book is rated as one of the "Entrepreneurs" of the Wall Street Journal, and the Washington Post "Best Book of the Year.

How to win a big return with a small investment

The first part successfully invested from childhood

Chapter 1 Try a lot of investment to find a real new opportunity

The value of a small loss and big winning method

The two major advantages of small loss and big winning method

Chapter 2 accepts imperfections to get important discoveries

The core of a fixed thinking mode and a growth thinking mode is to correctly face failure correctly

The second part of the 6 key to practice a small loss method

Chapter 3 Key 1, Test, the sooner the failure, the faster the progress

Obama's victory, find the most effective way in continuous trial and error

Pixar, pursuing perfection in continuous improvement

Procter & Gamble, think in action

Chapter 4 Key 2, play, stimulate the "improvisation creation" level of innovation

Immortal creation, opening more creative thinking

Principles of improvisation

Humor is a lubricant for high -efficiency communication

Chapter 5 Key 3, immerse, focus on solving key issues

Make full use of restrictions to focus on issues

Decompire the problem, set the key to set restrictions

Chapter 6 Key 4, Definition, Drive Curiosity to find the right perspective

Observe the problem with the "insect perspective"

Innovation comes from strong curiosity

Chapter 7 Key 5, adjust, use diversity to help you discover the highlights

Learn something from many people

Establish and maintain the "lucky network" with an open mindset

Create original thinking through diversity

Chapter 8 Key 6, iteration, continuous improvement, testing, and iteration

Explore, test and iterate new ideas through active users

Active users are around us

The third part has invested from childhood to a big success

Chapter 9 Small Victory, Guide you to a successful navigation label

Pixar’s little victory

Starbucks’s little victory

Pay attention to every small victory

The conclusion starts from a young age, everyone can win

Appendix Sims Library

I have always believed that constant innovation is the core of success. The method provided by Sims in this attractive "Little Loss and Big Win" will help you challenge the status quo and discover extraordinary new possibilities.

—— Howard Schultz

Starbucks founder and CEO

The exciting new book of Sims is full of amazing insights on innovation and presents many significant benefits brought by supporting creative measures. Corporate leaders around the world can benefit from his wise suggestions.

—— Bill George

"Fortune" 500 Midunli CEO

Best -selling writer

Many cases provided by Sims from traditional enterprises to talk show actors show that there will always be a small failure on the road to success. Behind each breakthrough idea, there are often tests of failure. Sims showed us in this book how to use "small investment" to achieve continuous success. This is a very guiding and practical book.