Chinese mobile phones perform well in Russia and other markets

"Xiaomi Vietnamese plant began to operate." According to the "Japan Economic News" reported on July 5, Xiaomi has recently delivered the first batch of smartphones manufactured by Vietnam and commissioned production to Hong Kong DBG technology. Xiaomi Vietnam representatives said that in addition to supplying local markets, these equipment will also be exported to the Southeast Asian market. According to the data of the industry analysis company Counterpoint, Xiaomi is the second largest smartphone manufacturer in Vietnam, which occupies a market share of 20.6%in the first three months of 2022. The market research institution IDC predicts that Vietnam will become the fastest -growing country in Southeast Asia's smartphone market in 2022. As of the first quarter of 2022, Xiaomi, OPPO, vivo, Realme and other Chinese manufacturers accounted for about 50%of Vietnamese smartphone market share.

"Chinese brands are occupying the Russian market." Russia's "Business News" reported on the 4th that Chinese brands' mobile phones, tablets, laptops, and household appliances began to replace the main suppliers who left Russia. Russian experts believe that Chinese brands will soon occupy 90%of Russia's market share of mobile phones and home appliances. It is reported that in the first half of this year, Chinese mobile phone brands, Zhenmei, Huawei, Xiaomi, Dekano, Infinix, ITEL, etc. became the leaders of Russian market sales. Data show that the annual growth rate of Dakano, Infinix, True and Xiaomi exceeds 100%. At the same time, Apple's share decreased by 14%year -on -year, and Samsung fell 15%.

In the first half of this year, Russia sold more than 10 million mobile phones, a year -on -year decrease of 23%. The Russian e -commerce platform Yandex Market released a report that the share of Chinese brand electronic products in the first quarter doubled year -on -year. It is reported that in the context of some Western suppliers leaving the Russian market, Russian consumers are more concerned about the well -known brands or new brands. These brands are usually Chinese, Turkish or Russian manufacturers. The person in charge of the Russian GS Group Analysis Center Alexander Surkov said that the Chinese brand Xiaomi, Honor, and True in Russia will soon replace the position of Russian mobile phone market leader Apple and Samsung. Russian experts are convinced that in the absence of other suppliers, retail chain and large distributors will sign long -term contracts with Chinese companies, which will further consolidate China's position in the Russian market. In the near future, Chinese brands will account for 90%of the Russian market.

In the first half of 2022, the results of Chinese smartphones in multiple markets were not easy, especially in the first quarter of the Chinese smartphone market. According to the latest report of Countpoint Research, in May 2022, the global mobile phone market sales decreased by 4%month -on -month and decreased by 10%year -on -year to 96 million units. This is the second time that has fallen below 100 million in the past 10 years, and holding emerging markets is a key factor in the success of China's smartphone brand.

The latest report of Counterpoint shows that in the first quarter of 2022, India's manufacturing smartphone shipments increased by 7%year -on -year to more than 48 million units. The biggest contributor is the Chinese brand OPPO, with a shipment of 10.36 million units and a market share of 21.6%. Followed by Samsung, the shipment was 10.22 million, and the market share was 21.3%, ranking second. Another Chinese brand Vivo ranked third with a 11.7%share. A person familiar with the matter revealed that OPPO has begun to negotiate with Indian manufacturer LAVA, and will be undertaken the product assembly work and exported by LAVA as soon as the end of 2022. This is expected to accelerate the global product layout of the domestic intelligent machine brand.

At the same time, in some developed countries markets, China's intelligent machine brands have begun to focus on strengthening consumer participation and comprehensively enhance brand image and product strength. "Japan Economic News" reported that Xiaomi recently set up a commodity research and development base in Japan. The base aims to allow consumers to try the products before listing, etc., and listen to their opinions, which are added to the product based on these opinions. ▲ (Liu Yupeng)