Wind Observation 丨 Target "Northern E -sports Capital", how does Qingdao become the winners from pioneers?

Fengkou Finance reporter Lu Hua

A young and open city, encountered a trendy and fashionable industry, collided with a long and long -term and coupling youth melody. This is the beautiful vision of Qingdao in the e -sports industry.

E -sports, also known as e -sports, is a sports game that has reached the "competitive" level of video game competitions. Due to being loved by young people, the scale of China's e -sports market has expanded rapidly in recent years. Data show that in 2021, the total number of Chinese e -sports users exceeded 500 million, and the total revenue of the e -sports market exceeded 180 billion yuan.

Facing the "blue ocean" facing the "blue ocean" of the industry, whether it is first -tier cities such as Beishangguangshen and Shenzhen, or new first -tier cities such as Xi'an, Chengdu, and Hangzhou, they have joined the ranks of "cakes". Qingdao also started electricity as early as 2005. Related layout of the competition industry.

17 years passed by, what kind of development status of Qingdao e -sports industry, "Winning on the starting line"?

On July 5th, during the face -to -face event held by the Qingdao Municipal Party Committee's Internet Information Office, representatives from the Qingdao E -sports Industry Association, the industry chain head enterprise, and the terminal gaming union of the Qingdao gathered together to the Qingdao e -sports The development of the industry has performed a collective "consultation". Find the symptoms and take the right medicine. How can Qingdao plant e -sports soil? Through this symposium, some answers may be found.

The atmosphere of e -sports is sufficient, and the number of enterprises is the first in the province

In the e -sports room full of futuristic sense, a high -performance host, display and peripheral products with cool lights and strong performance, staggered light and shadow and full sound brings a full immersive experience to the people who stop to visit ... This It is an e -sports application scenario of Thor's high -performance hardware equipment.

Thunder Technology is a star maker invested in the Haier Group's "one -piece" model. The main products include laptops, desktop machines, peripherals, and surroundings. Since the establishment of the company, Ray Shen Technology has continuously used professional high -performance computers to help the e -sports industry, and its product laptops and desktop products have exceeded 2 million units.

"Thor's hardware equipment has many application scenarios, including e -sports, creative design, business office, domestic Xinchuang, etc., and e -sports is one of the important scenarios." Wen Min, director of the marketing director of Thor, introduced to reporters that in the traditional sense It is said that Thor's Technology provides hardware support for the e -sports industry and belongs to the pan -e -sports derivative industry. And if the industry chain is long according to the product array of e -sports scenes, the Thunder God Technology in the subdivision is only a small ring.

In 2020, Qingdao TG Club, a subsidiary of Shandong Manxi Electronic Athletic Co., Ltd., officially opened up professional operation. As the only full -time king Glory Electronic Athletic Club in Qingdao, the TG club has won many years of Shandong championships. Participate in national events;

In 2021, Skyrim E -sports (Qingdao) Sports Culture Development Co., Ltd. settled in Qingdao. As a member of the middle reaches of the e -sports industry chain, Skyrim e -sports has long been committed to the training of racing e -sports talents. The main business includes e -competition operations and e -sports teams. Operation, e -sports education and e -sports media.

It is understood that the e -sports industry is currently divided into three major parts: upstream gaming research and development, publishing, midstream event holding and e -sports club operations, downstream live broadcast platforms and content dissemination. Each part contains their different segments. This is a huge "ecosystem". According to the company's inspection APP, at present, there are 70,790 companies including "e -sports" keywords, of which 1060 Shandong Province, 194 Qingdao City, Qingdao E -sports The number of related companies ranks first in the province.

"As a new first -tier city, Qingdao has a good development advantage in e -sports development in urban vitality, cultural atmosphere, young people's foundation, and geographical location." In his opinion, Qingdao has actively introduced high -end events in recent years, and the overall e -sports atmosphere is good.

Fashionable and open urban genes, unique geographical locations of Japan and South Korea, a good information industry foundation, and a modern atmosphere that young people gather, with multiple advantages, Qingdao has become a well -deserved "seed" player in the north.

How does the e -sports industry "play" more smoothly?

Does emerging enterprises have gradually risen and the atmosphere of e -sports is good as a whole. Does it mean that the development of the e -sports industry in Qingdao is a smooth journey? The answer is not the same.

The number of e -sports companies is limited, the scale of the industry is small, and the industrial chain is still incomplete. There are more and more high -end events with influential and influential influence ... At the symposium, e -sports coffees from all walks of life point out that Qingdao e -sports industry Compared with the more mature southern cities of industrial development, the symptoms of the existence of the existence need to work in many ways.

In fact, the broad e -sports has been accepted from being accepted to the country, but in just three or four years, the road of e -sports in Qingdao has begun earlier.

In 2005, the first e -sports club in Shandong and even East China, the Boshi E -sports Club was born in Qingdao; in 2006, the National E -sports Conference was held in Qingdao. Qingdao participated in drafting the first domestic e -sports specification document; Qingdao's e -sports club has reached 13.

Outside of the policy, Qingdao also started earlier in the mid -range competition. In 2014, the first National E -sports Open Finals was held in Qingdao. Almost every year, Qingdao held large and small e -sports events. Large -scale e -sports events such as the League, the Glory of Glory in 2020, and the 2021 Peace Ceremony City Finals. So the question is, how does Qingdao, which has the first advantage of the starting advantage, embark on a faster development channel?

Observing several major cities with better development in the domestic e -sports industry are not difficult to discover the clue. As early as 2017, Shanghai proposed the goal of creating the "Global E -sports Capital". The "Three-Year Action Plan for the Development of the E-sports Industry in Guangzhou (2019-2021)" was released in the year, and strived to basically build the "National E-sports Industry Center" in three years; The Implementation Opinions of the Healthy Development of the Industry ", proposed to build Suzhou into a famous international e -sports city ... The development experience of these cities has provided Qingdao's stones for Qingdao.

At present, some e -sports industries in Qingdao have also encountered some growth troubles. Wen Peng, the person in charge of the TG club, frankly stated that many investors had only three minutes of heat and found that "burning money" could not see the effect in a short time, so many people decided to withdraw. "Our club's average operating cost of more than one million yuan a year is as high as one million. Athlete training and base facilities require funding support." Wen Peng revealed to reporters that Qingdao has established 5 full -time king glory e -sports clubs. But four of them have not been supported for two years.

How can Qingdao break through the capital of northern e -sports?

In order to turn the leading advantage in the field of e -sports, Qingdao urgently needs to find a breakthrough.

Any healthy development of any emerging industry can not leave the guidance and escort of the policy. Miyang said that compared with the southern cities, Qingdao wants to create a "capital of northern e -sports". Help Malaysia, send a journey. " To this end, Miyang suggested that not only should we vigorously introduce domestic and foreign leading events, but also make every effort to build a local e -competition brand. Through the output of the event, build a industrial platform that integrates results display and industry exchanges. Industrial integration characteristics, through the combination of traditional industries, empower the hotel and catering industry to create e -sports hotels and Internet celebrity e -sports theme restaurants, and create an e -sports fashion environment for eating, drinking, playing, traveling, shopping, and entertainment.

As Monan said, whether it is the holding of the head race or the creation of the e -sports ecology, it seems to be the legitimacy of giving gaming games. From the perspective of Wen Pengqi, this "rectification" is very important. " Our professional players are not more than 21 years old, and they are all in school. How to convince these children's parents to let them choose the road of e -sports is a difficult problem. "

It is critical to eliminate prejudice. It will be directly related to another pain point in the e -sports industry: talent. From a technical point of view, the game itself is an industry with a high threshold. CCTV has done a survey. As of 2020, the talent gap in my country's e -sports industry has reached 500,000.

Cultivating e -sports talents and improving e -sports talent reserves have become consensus. Nowadays, universities such as Qilu University of Technology, Shandong Sports College, Shandong E -sports Industry School, etc. have e -sports related majors, orientation training modeling, programming, competition operation and maintenance, professional managers ... Li Yuan also said at the symposium. , Celestial E -sports Union Qingdao Technician College jointly builds an e -sports professional direction to cultivate high -quality e -sports talents for Qingdao.

Without ahead, the journey is more than. The future of Qingdao e -sports on the starting line is expected.

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