Foreign media: JD.com's takeaway business, what does the restaurant owner think?

The website of the Qatar Peninsula TV Station on July 4th, the original title: Chinese catering operators with anxiety and hope to look at JD.com takeaway in the prospect of JD.com's entering the Chinese takeaway market. He believes that there is no reason to believe that the arrival of the challenger can benefit the restaurant.

Data map. Picture source: IC Photo

Xinli Jun, CEO of Jingdong Retail, said that JD.com is studying the possibility of entering the catering takeaway business. At present, Meituan and Hungry have controlled 95%of the market. "To be honest, I don't like to cooperate with takeaway platforms." Mr. Heng said that when the epidemic initially broke out, in order to avoid excessive dependence on the takeaway platform, he even personally received orders on WeChat and delivered meals with "flashing". Although the platform may bring new customers, it will also draw 16%-20%from his profits as the cost.

"We often conflict with takeaways, and they always hurry up because they will be fined when they are late." Mr. Heng said, "restaurants mainly restaurants in the hall cannot provide so many meals during dinner. When the platform communicates, they just say that 'guests don't like waiting for so long'. "

Sharon Huang (Yin), director of the Marketing Department of Nanyang Business School in Singapore, said that it is not surprising that some restaurants are vigilant about takeaway platforms. "This type of application has a positive effect on expanding the coverage of restaurants. However, such applications will also make competitors easier to enter the existing market of a restaurant, which will inevitably exacerbate competition. The restaurant needs to pay this application. "

Although the intensification of competition is good news for customers, it also means that small restaurants are facing greater pressure because they often make a meager profit. Huang Hui (Yin), Ph.D. in the Department of International Development of King College of London, said that fast -food brands and large chain restaurants can withstand this "price war" than individual restaurants.

Henry Tingblack, who runs a burger in Chaoyang District, Beijing, is more enthusiastic about entering the new platform. He said: "I fully support and encourage it. More beneficial. The more customers who come into contact, the better." Another restaurant owner Shi Xinzhong (Yin) hopes that JD.com's entry can drive the price of the entire industry to decline. (Author Kyle Marin, translated by Chen Xin)

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