Content operation ｜ Eight strategies that get more comments

Edit Introduction: Making a good strategy is very important for content operations. Effective evaluation selection and application strategies can make the content operation effect better. The author of this article shared the nine dimensions of the selection and selection in the content operation process and 8 strategies to get more comments. Let's learn together and hope to help you.

Have you been writing and even trying to get some traffic.

You are satisfied with your progress, but the only question: you have not received too many comments.

Sometimes an article collects one or two comments. Sometimes not.

Did you do something wrong? Is there some tricks? How can I get more comments?

At this time you need to confirm whether your topic is OK.

The topic selection can be evaluated from the following dimensions.

1. 9 dimensions of evaluation topic selection

1. less than 1% comments

Although this article is about how to get more comments, if you always get less than 1 % of comments.

You need to re -consider your topic selection issues. In the case of minimum, every 100 visitors should get at least one comment.

If you attract 1,000 visitors every month, you should receive at least 10 comments.

2. Share less than 1 %

The same rules are suitable for social sharing. Every 100 visitors shall share your articles on platforms such as public accounts, circle of friends, group chats or blogs.

3. Reader positioning conflict

Suppose you have a public account with vegetarianism and entrepreneurial spirit theme.

Every time you publish articles about vegetarianism, entrepreneurs are bored. And every time you write articles for entrepreneurs, vegetarians are bored.

Readers in these two fields are incompatible. Articles about vegetarianism and fitness may play a good role in promoting each other because they both attract people who pay attention to health.

4. No competitors

Many authors think they need to be different, so they will strive to find audiences (target markets) without competitors.

They believe that the lack of competition will make them on a relaxed path, but if there are no other people around, who will link to you, will the content be audience? Where does your reader come from?

Trying to build a audience from scratch is suicide.

5. Similar accounts need to have more than 10,000 followers

How big does it take for other accounts for your audience? You need to find a related account with at least 10,000 fans.

If there are many popular accounts in the market, many people can link you. The more intense competition, the easier it is.

6. Books with enough comments

Another good place to find signs of the market is search for books related to your theme or audience.

If there are more than 6 books that get 30 or more comments, it means that many people are searching for information about the theme.

Reading comments are a good way to understand your audience.

7. The search index is not less than 10,000 times

Use Baidu keyword tools to widely match the keywords related to your theme, and check how many search these keywords are obtained. At least 10,000 searches are required per month, otherwise the field you choose is too subdivided.

8. The theme is exhausted

If you write the article for less than a year and have to re -discuss the same old theme over and over again, you need to expand the scope.

9. Your theme does not belong to a large category

The more popular themes are: personal financial management, self -improvement, raising children, social media, business, journalism and small tools.

If your theme is in line with one of these seven categories, then you will have a good side.

Because these areas have been proven and many people can link you. But if not, you will struggle in difficult battles.

Not because your theme is not good, but because your positioning is not yet mature.

Become a popular author, not so much luck. It is better to rely on making strategic thinking and planning plans, and then strive to achieve the goal.

2. Eight strategies of getting more comments

The first step to get more comments is to understand their way of work.

Comment formula:

A bunch of comments = traffic + participation + emotion

The number of comments you receive depends on the traffic you get to some extent.

If you want more comments, you need more traffic.

But what about participation and emotions?

The degree of participation is the degree of attention of the reader's article.

If they just browse your article instead of really reading or abstract what you talk about, then you will not get a lot of comments.

In order to make a comment, you must convince them to read most of the content.

You are likely to be busy telling a story, proposing points, or passing valuable information, and completely forget to attract readers at the emotional level.

If you look at the comments with a large traffic, you will find that these articles will cause some emotional response.

Perhaps this position is inspiring, or maybe a tear bomb.

The point is that it makes them feel a certain feeling. When the reader is emotionally excited, it is urgent to express.

Readers' mood prompted them to comment.

How to do it? You can immediately use the following strategies to increase the number of comments. 1. Attract readers to follow

Many readers will not comment when visiting your article for the first time.

They need to know you first.

In order to provide them with opportunities, they can pay attention to your account by providing them with free reports, videos or online lectures.

2. Reduce the frequency of post -post

The higher the frequency you posted, the less comments (average) you receive.

When you publish a lot of content, readers are often at a loss.

By reducing the frequency of posts.

For example, you can actually increase your participation once a week, thereby increasing your comments.

3. Linking old content

As the content author, you often focus on the next article.

And forgot your excellent articles written in the past few weeks, months or years.

Most readers do not read these contents, so you need to link them.

This will not only help your readers, but also make these old content more comments.

4. Use controversy

Disputes may be the most reliable tool for people to comment.

But you must use it in the right way, otherwise you may make conflicts.

Find a widespread belief in your niche market and tell readers why you don't agree with it.

Your point of view needs to be reasonable, you don't have to be too aggressive, and you don't have to try to cause argument.

5. Tears

Is there a way to make readers commented?

Tell a story that is sad, inspiring, or upright, it will make readers cry.

6. Attack a common enemy

Determine the people, companies, or cultures that readers hate, and then express their anger and depression for the readers, but they cannot express.

Not only will you receive comments that "I am glad you say that", but you will strengthen your connection with readers.

7. Raise a question that is easy to answer

Proposal such as "What makes you frustrated?", Or "What are your favorite tools?"

These types of questions can be answered hard without thinking.

So you can get a lot of comments.

8. "Browse" reader

Give free products, consultations or small gifts, and make comments by inducing readers.

At this time, you can adopt the "Consisity Law".

The so -called consistency means that if people do something once, they are more likely to do this again.

Comments also make readers feel that they have more weight in your community, and they are more likely to stay.

3. Summary

Let readers comment on creating participation, which can actually help them succeed.

By letting them get rid of the dilemma, you can not only increase the number of comments, but also change your life.

Comments are also good for your motivation.

If you are writing, but no one commented, it is easy to make you feel that you are pouring your work in a big black hole.

If you receive dozens of comments in each article published, all these comments are grateful to you and cheer up for you, it will easily promote your motivation to keep writing.

#Columnist#

Wei Peng, public account: product person Wei Peng, everyone is a product manager columnist. Pay attention to the field of intelligent hardware, good at market analysis, product design development, production management, etc., like reading and climbing.

This article was originally published in everyone's product manager, and reproduced was prohibited without the author's permission.

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