Geely acquired 79.09%of Meizu's equity, and cross -border has become a new trend?

[Global Times Reporter Ni Hao] Geely Automobile's company's Star Times announced on July 4th that it has completed the acquisition of 79.09%of Meizu Technology and obtains separate control of the latter. Bloomberg said on the 4th that Geely Motors expanded its business to smartphones and consumer electronics products through the acquisition of Android equipment manufacturers.

Data map. Picture source: IC Photo

According to the press conference held in Hangzhou that day, after the completion of the transaction, Geely founder Li Shufu served as chairman of the Xingji Times, and Meizu Technology maintained independent brands to continue to operate.

With the advent of the intelligent era of automobiles, the two major entrances of the interconnection of cars and mobile phones are becoming more and more obvious. After Geely entered the mobile phone industry last year, it was finally incorporated into the overall strategic situation of the overall development of the old mobile phone company Meizu this year. In the industry, the industry believes that after the acquisition of Meizu, Geely can quickly obtain the ability to design and produce smartphones. More importantly, the development capacity of Meizu terminal system will greatly make up for Geely's "shortcomings" in the vehicle system.

Bloomberg reports that Geely Automobile is accelerating to a more electrified, intelligent and high -end product portfolio transformation to meet the growing needs of Chinese car buyers. Li Shufu said at a press conference on the 4th that the technological innovation and ecological integration of the consumer electronics industry and the automotive industry is imperative. Through the layout of the mobile phone business, Geely will deeply integrate the consumer electronics industry and the automotive industry, and create a user ecological chain cross -border to achieve super collaboration.

It is understood that Meizu Technology was founded in 2003 and was initially cut into the consumer electronics terminal by MP3 player. In 2007, Meizu transformed smartphones and launched the Android -based Flyme system in 2012, which was once favored by the market. Meizu has more than 10 years of operating system development experience, and the upgraded Flyme operating system has served hundreds of millions of users. It is currently reported that the Flyme For CAR vehicle system launched by Meizu will be the first to debut on Geely's Link Mot.

In the tide of seizing smart terminals, the penetration between mobile phone manufacturers and automakers is becoming more and more obvious, and the boundaries between the two parties are becoming more and more blurred. Traditional mobile phone communication companies such as Xiaomi, Apple, Huawei have accelerated advance to the automotive industry.

At the same time, automobile companies have begun to lay out and enter the mobile phone industry. Prior to Geely's acquisition of Meizu, American electric vehicle Tesla and domestic smart electric vehicle brand Weilai also reported news that it entered the mobile phone industry. At present, the new forces of cars have tried to integrate mobile phones with the intelligent system of the car. For example, the latest ideal L9 flagship SUV has adapted to OPPO digital car keys. Mobile phone manufacturers also released the vehicle system. Apple released a new version of CarPlay. Huawei's HMS For Car CAR smart car cloud service solution was adopted by BMW and Volvo. Huawei Hongmeng Harmony OS system began to serve BAIC Fox Alpha car.

For the wet of intelligent automotive intelligence, Geely cooperates with mobile phone companies to achieve the objective result of competition -driven mergers and acquisitions. Technical and economic observers told the Global Times reporter on the 4th that automotive intelligence is an inevitable trend. As an old domestic auto company, Geely, if you want to get a competitive opportunity in the intelligent era, you must get advantages in the vehicle system, and the advantage of the vehicle machine system, and the advantage, and the advantage, and the advantage, and the advantage, and the advantage, and the advantage, and the advantage, and the advantages M & A of Meizu is a very good attempt. Inner Yu believes that, compared with traditional car companies, mobile phone companies are closer to consumers and can better understand consumer experience requirements. "It is a good choice for Geely to acquire old mobile phone companies."

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