Ali Zoo ushered in new members, and sheep DaaS creates an intelligent enterprise growth engine

With the fourth industrial revolution towards deep water, the mobile Internet is also steadfasting from the consumer Internet in the first half to the industrial Internet stage in the second half. As the transformation of coal, oil, and blood transformed by data in the era of digital intelligence, it has become the key to promoting industry changes.

It is worth noting that although the rise of data value has reached consensus in all sectors of society, different enterprises have different understanding of digital intelligence. Faced with the extremely complex system project of digital intelligence transformation, in the process of crossing the river, many companies fell into the "misunderstandings such as digital intelligence" and "applying standard products". While being wasted, it may also be lost in the wave of industry transformation and abandoned by the times.

In 2022, the talk about the transformation of digital intelligence no longer focuses on "why", and more companies are facing the issue of "How". How to restore the elephant they think of themselves, the data will give the answer.

As the earliest domestic business giants that began to dig data value, Alibaba set up the CDO business department responsible for the big data strategy in 2012. Ma Yun proposed in 2014: "Human beings are moving from the IT era to DT (DatateChnology)."

On June 29, Alibaba announced the establishment of a subsidiary of the company's wisdom service -the Sheep Smart Service Company. 11 core products including Audience, Quick BI, business staff, and business staff, and re -proposed the concept of DAAS (Data Intelligence as a Service (data intelligence as service).

It is reported that the establishment of the sheep comes from a question that Zhang Yong, chairman and CEO of Alibaba Group's board of directors and CEO: In the context of digital transformation, how to help companies run their own business in all directions and platforms?

That is to say, the concept of the sheep is still the core gene of "making the world that is not difficult to do", but the problems they face have been transformed from a low -level "how to operate online stores" and transformed into high -level "how to do" Use data to empower merchants to reduce costs and increase efficiency? "

Not saas, but daas

From the perspective of product forms, the business form of Sheep is quite similar to the customer relationship management (CRM) service provider Salesforce, which was founded in 1999. The latter first proposed the concept of cloud computing and software and services (SaaS). More than 100 billion US dollars.

The SaaS platform makes users no need to own their own software, no need to spend a lot of capital manpower management and maintenance systems, and can be used at any time to increase or remove functions at any time. Program.

However, it is worth noting that during the 20 years of SaaS's development in China, many companies have not obtained expected growth through digitalization due to the implementation of the SaaS solution. On the contrary, traditional SaaS often only targets the standardization of local workflows. After the huge investment of funds and manpower investment, the data gap between different suppliers from different suppliers not only leads to more and more complicated business, but also further reduces the company's data value. Digging.

Peng Xinyu, Vice President of Alibaba Group and CEO of Sheep, said that SaaS facing local problems solves the problem of efficiency in the digital era, and the essence of DAAS is to drive the engine as the growth engine. Permanently running enterprise operations, thereby solving the core growth of the enterprise.

At the press conference, sheep proposed the concept of "Not SaaS, But DaAS", defining the software service concept brought by SaaS as the reform of digital tools, and summarizing DAAS as a tool for digital reform.

In the words of Peng Xinyu, SaaS is an epoch -making cutting -edge weapon and an airplane tank. However, with advanced weapons, it cannot determine the victory of the war.

Peng Xinyu's previous more well -known identity was the head of Alibaba's data from Taiwan. When he did a data service in the data outside, he found that there were no problems and services in Ali. Essence

After analysis, there are various system products and data technology teams that cooperate with Zhongtai and Taiwan inside, which guarantees that Zhongtai products can be efficiently used. However The talent team has greatly reduced the ability of Ali services and products.

For Alibaba, from the integration of online and offline integration to new retail in recent years, the long -term accumulation in the consumer field has become its core competitiveness for high cognition and systematic use of data.

As an internal entrepreneurial business, the sheep team has precipitated a series of corporate digitalization in the process of serving Alibaba in the past, such as data from Taiwan, business, customer service system, marketing services, and supply chain services in the enterprise. The key ability. The upgraded new tissue sheep will focus on the construction of leading technical capabilities to form digital services for corporate enterprises.

The establishment of the sheep is undoubtedly an externalization of Ali's internal capabilities, which empowers the overall intelligence of its own intelligence. Facing three problems, create a digital intelligent enterprise growth engine

In the uncertainty of all walks of life in the future, there is indeed a certainty of a certainty is that the consensus of all companies is comprehensive. Therefore A test question in front of all traditional enterprises.

So is there a shortcut on the road of digital intellectual construction?

Peng Xinyu said at the press conference that this was the most questioned question, and his answer was: Some. "Avoid taking old roads, detours, and wrong roads, which is the biggest shortcut," Peng Xinyu said.

Through the history of data deconstruction business, the future of data reconstructs the business, using data to drive enterprises to avoid the traps and difficulties on the intellectual transformation path, and solve the bottleneck of the business growth of the enterprise. This is the core value of the sheep DAAS business.

At the press conference, the sheep summarized the difficulties in the construction of enterprises into three points, that is, difficult positioning, difficulty solving problems, and difficulty in continuous operation. In response, the Daas intelligent service of Sheep has launched consulting services, product services and running services.

The consulting service is driven by data and business growth. The first -class design of business flow, data flow, and workflow finds the tissue splitting and data breaks of different team brackets of the enterprise, optimizing the cost -effectiveness of the entire link;

At the product service level, the "five clouds" of analysis cloud, marketing cloud, production and sales cloud, customer service cloud, and development cloud have launched the sheep. From the perspective of technology applications to solve the demand for enterprise development, five clouds form a comprehensive enterprise -wisdom service of upper and lower one, providing enterprises with more friendly, safer and more economical overall solutions to meet customers' demands and needs in multi -cloud deployment;

The running service is to provide pilots and coaches in the countdown of the Smart Channel. In the context of the gap between digital talents in my country, Ali has trained 70,000 data through the professional certification of data analysts last year by data analysts only one year last year. Analysts have entered all walks of life to create a "elastic" talent system for enterprises, and solve the problem of "unable to recruit and not good" for enterprises.

Facts have proved that point -like, scattered digital wisdom services can no longer meet the needs of rapid changes, and enterprises need more systematic capabilities and overall solutions. Compared to SaaS focusing on local efficiency issues, companies in the change of intelligence are more needed for a set of data -driven growth solutions.

At the press conference, Zhang Yong said: "The launch of the sheep brand is an important step in the Alibaba Group after a long time."

In fact, as the long -term precipitation of Ali ’s intelligence technology, the sheep team has served Taobao, Tmall, Hema, Taote, Taoti and other businesses internally. Kailong, Xiaopeng Automobile, Han Gao, Boss Electric, McDonald's, FAW Audi, Haidilao, Bubble Mate and other enterprises have accumulated systemic business operation capabilities and experience, and have fully verified technical verification Essence

After the Internet industry has experienced a brief closure, under the leadership of the Ali and other industries, the open ecosystem of interconnection is opened again. The era becomes the next Alibaba Cloud -level industry infrastructure.

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