Luo Yonghao, true man

He is the first generation of Internet celebrities in China.

When he was a teacher in New Oriental, his quotation, "Really macho, dare to look straight into the bleak life", was widely circulated by students.

Since his frequent talk shows and live broadcasts for the debt, "CEO of debt repayment" has become his latest title.

People call him "industry lights" and tease him "what can not do and pay the first place to repay the debt."

He is Luo Yonghao, a middle -aged man who "destroys half of his reputation on the Internet, and has been suffering from the suffering of the world in the world."

Once, Luo Yonghao defined himself like this: a sturdy life does not need to explain.

However, he never thought that this sturdy life had only halfway, and he encountered the smooth flow of destiny, and also harvested the abundance of life.

This really confirms that sentence: The world thinks that the years are quiet, and they do not know that reality has long been flowing.

Throughout Luo Yonghao's big life experience: he had lost his years, but when he was unexpected, he did not fall, but died with his fate, even if he was bruised all over the body.

There is a question on the Internet: What kind of life is the most observed when people reach middle age?

The most popular answer is that they have a long year and can bear the deserted years.

Yes, the peak period is not large, and the trough does not give up at the time of the trough.

No matter what kind of realm is in, it must be hot.

Probably, this is the most authentic revelation of Luo Yonghao's life experience.

The real slap is too much, and I will regain my life from the book

In 1972, Luo Yonghao was born in Longmen Commune in Longmen, Jilin Province.

When he was small, he was unique and incompatible with the surrounding things.

When he was in the second year of high school, he was really unbearable to the school's rules and regulations, so he chose to drop out of school and go home.

At the age of 18, he sieved sand by the river, baked skewers on the street, and sold old books on the streets. He has been a MLM training teacher ... The means of making money can be used, but he has nothing to do.

Finally, he realized that it was really difficult to live a dignified life without a diploma.

Life is this: there are some truths that you must have seen more people and after more things, you will understand.

With the more realistic slap, I will see the true appearance of this society, and naturally understand the deep meaning of "the book has its own Yan Ruyu, the book has its own golden house".

From that moment, Luo Yonghao began to read a lot, regaining his life from the book.

His reading is widely involved in, not picking the subject, not picking the author, and even the most disgusting English readings.

The book reads too much, and Luo Yonghao has his own courage and cognition that surpasses his peers.

It is also this extraordinary wisdom that ended his poverty time in his shame years.

One day, my friend said to him, "Why don't you go to New Oriental? It is recruiting people at a high salary."

Knowing the madness in Luo Yonghao's bones, my friend added: "The most important thing is that the atmosphere there is very suitable for you."

According to the curiosity in his heart, Luo Yonghao carefully checked the relevant information of New Oriental recruitment, and then said firmly: "This job is very suitable for me. I must try it."

But he also knows deeply: Since New Oriental has a high salary of high salaries, the "high threshold or high talent" is indispensable, and he only has a high school education ...

Seeing the crux of the symptoms, Luo Yonghao sinked his heart, abandoned his sleep and nourishing English knowledge, and improved his professional level.

Plum blossom from the bitter cold.

In 2000, 28 -year -old Luo Yonghao submitted a Wanyan job search book to the founder of New Oriental to get three trial opportunities.

In the end, he passed the test lecture and became an English teacher in New Oriental. After that, with his own efforts, he was elected as the "most popular teacher" in New Oriental for many years.

The new Oriental was the first turning point in Luo Yonghao's life.

Since then, his life has begun a transformation.

There was a popular discussion on the Internet: What is the significance of reading?

The poster Zhen Zhen Zhen Zhenzhen demonstrated "Reading useless theory": Bill Gates dropped out of school and started a business, and became the richest man in the world; graduated from Peking University students, he did not return to the countryside to raise pigs ...

The conclusion is: reading is completely useless!

One of the most sincere consumers with Tinglin Lin:

Reading is not just to mix a college diploma to open the world of smooth and smooth water. It is to make you have a heart that cannot be shocked in the ups and downs; let you stand alone without complaining about the heavens in the long and dark years. After reading too much, you will find that in the ocean of the endless knowledge, your own troubles are just a drop in the sea.

Every choice has a price. Don't try the cost of not reading, it will be miserable.

It is difficult to give up what you want, and it is even more difficult to see what you are suitable for

Life lies in tossing, which is particularly appropriate on Luo Yonghao.

In 2005, after considering that he could no longer get satisfaction from the identity of "New Oriental Teachers", Luo Yonghao left the podium and joined forces with friends to create "Niu Bo.com".

Luo Yonghao's career kicked off.

However, the frequent cross -border made the projects he played in the end "born brilliant and losing bleak."

In order to maintain the purity of Niubo.com, Luo Yonghao refused to have any form of business models on the website and did not accept any form of advertising implantation.

With his own power, he invited celebrities in various fields such as Liang Wendao, Han Han, Lianyue, etc. to settle in the forum.

For a while, the website was well received.

However, no revenue, no matter how good, no matter how good the wind reviews, the best -supporting the survival of the platform. After a brief glory, "Niu Bo.com" shut down.

After that, with the advice of his friends, he reorganized the founding of Lao Luo English School.

But this is still a project with many fate: 4 million yuan in two years ...

In the end, Lao Luo English School Guan Zhang Daji.

Even though Luo Yonghao had long felt that he was "not suitable for business", but in the matter of "entrepreneurship", he still only obeyed his inner voice, enthusiastic and persistent.

Everyone does not lack the courage to come from scratch, but not everyone has the ability to find the right direction.

You know, it is difficult to give up what you want; and it is even more difficult to see what you are suitable for.

Since then, he has been dormant for a long time, and he has made a cross-border entrepreneurial business again.

Creating mobile phones is the second difficulty in manufacturing second only to build cars.

Luo Yonghao himself acknowledged: "Founding Hammer Technology and entering the mobile phone industry with zero foundation is really reckless for me."

But such an idea just flashed in his mind in an instant, and then he was still doing it.

No one would believe that an English teacher could create a mobile phone, but Luo Yonghao really did it.

The highlight occurred at the conference held in May 2014 at the National Conference Center.

At the grand press conference, Luo Yonghao released his first mobile phone -T1.

The excellent appearance design shocked the world. The order volume exceeded 50,000 within 48 hours, and the conference was unprecedentedly successful.

But the world is always impermanent.

After Luo Yonghao's hammer technology, after going through the short -term entertainment sought after by 10,000 people, he began to encounter the long time of "one place".

Due to the problem of the supply chain, T1 delayed delivery and caused a large number of refund; and when T1 using 3G networks finally shipped normally, 4G networks have been fully rolled out ... Luo Yonghao "cares for each other".

The crisis followed, and the people's hearts were scattered and blurred: Many employees left with disappointment, and the hammer was like a giant wheel that hit the iceberg and sank slowly.

At the end of 2018, the enterprise was completely in trouble, and Luo Yonghao decided to close the hammer technology.

Once the news is released, the supplier will no longer supply it, the accounts receivable cannot be recovered, and the debt is finalized at 600 million yuan.

"The ideal is full, and the reality is more skinny." On the road of life, this can always be fulfilled.

To live, you have to put down the shelf and throw away your face

Life is always a feathers, the only way to solve is self -rescue.

In 2019, Luo Yonghao's debt of 600 million was searching for a hot search. He apologized and wrote an open letter "The CEO of an" Lao Lai "CEO."

In the letter, Luo Yonghao made it clear: "If you do not carry out bankruptcy liquidation, you must pay the debt with your own power."

For more than two years, he went to variety shows, talking about talk shows, filming advertisements, interviews that he didn't like, and racked his brains to find the "fastest debt repayment" method.

Until one day, after watching the feasibility report of "live broadcast and cargo", he decisively devoted himself to the live broadcast.

At 8 pm on April 1, 2021, Luo Yonghao opened his premiere of his live broadcast on time.

His opening remarks are so concise: "We who just debuted, we are still newcomers in this field, please give me more guidance and make friends."

Then, this was naturally proud, and once vomited Xiaomi as a middle -aged man who was a "silk machine", he began to bring goods for Xiaomi.

In the live broadcast room, Lao Luo introduced with a smile: "Xiaomi uses good materials ..."

The sales data was first placed in front of Lu Weibing, the president of Xiaomi China, who came to the scene: 3876 Xiaomi mobile phones were sold, with a turnover of more than 15 million yuan.

Attitude determines success or failure.

At this moment, Lao Luo earned his face in front of his opponent, even if this was not deliberately.

Li Ka -shing's words are classic: "When you put down your face to make money, it means that you are already sensible; when you make money with money, it means that you have succeeded; when you use your face to make money, it means that you can make you It's already a character ... "

Yeah, when people are in the trough, letting go down to show a courage and a responsibility.

Only by letting go today can you win back to the Lizi of Tomorrow.

In the final stage of the live broadcast, in order to introduce a shaving knife, Luo Yonghao shaved his beard for many years.

The white foam was covered with a beard, and Lao Luo moved up and down with a shaving knife, gently cheering himself: "Stand hard. Nothing can be put, but it is an idol baggage."

The three -hour live broadcast ended, Luo Yonghao's live broadcast data was convincing: the cumulative view of 48.91 million, the number of sales pieces exceeded 910,000 pieces, and the sales reached 120 million.

Perhaps, if you lose your face to "keep the promise", this behavior may attract doubts and be spurred, but it should not be laughed at anyway.

After all, the facts are better than the argument: In order to pay off the debt, Luo Yonghao has been working hard, and the goal has gradually achieved.

In early 2022, the news of "Luo Yonghao is no longer Lao Lai" occupied Weibo headlines.

When the world was so much the sense of debt repayment again, he replied on Weibo: "All we will be announced all the time will be announced. After all, we are anxious to do this more ..."

Nietzsche said: "One person knows why he lives, you can endure any kind of life."

In the face of survival, the face is not worth mentioning at all.To live, you must learn to put down the shelf and lose your face.

Over the years, Lao Luo's identity has been changing: from New Oriental Teacher, to Internet celebrities, Hammer Technology CEOs, and then to the Douyin to bring a cargo brother, talk show leader ......

No matter what kind of identity is changed, the "proud" and "calmness" are "proud", but the hard gas of "doing things and doing things, working hard and resentment" has always been accompanied.

He once said: "Since making mobile phones, the hair has dropped halfway, the gallstones have doubled, and the weight has increased by 20%. However, all these are compared with the proud achievements and unforgettable warm care.It is not worth mentioning at all.

This is also the dynamic sprint that I can go to the future."

yes.

The road of life is very long, it is wrong to be wrong, and it is normal to fall.But in any case, don't lie down, don't give up.

mutual encouragement.

Author | Yimu, strive to write the words with temperature and be a person with temperature.

Picture | Network (if there is any infringement, please contact delete)

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