This book tells you that the three bottom logic behind Xiaohong's notes

Today is the 3185th day that I am intensive to accompany you for life -long growth

At present, Xiaohongshu has become a must -have app in young people's mobile phones, and it will inevitably become a place where major brand owners in e -commerce nodes must be contended. Followed by many little red books bloggers should rise from time to time.

Although Xiaohongshu is very easy to get started with newcomers, there are still many strategies to learn to operate well.

For example: How to do a good job of account positioning? What kind of notes are more attractive to users? What can I do to accurately add powder? How to drain the realization? ... And our ultimate goal: How to use the small red book platform to create explosive models?

Lu Bai's "Book of Red Books" summarized his experience in operating Xiaohongshu through the repetition, disassembled the three underlying logic behind the explosive notes, and analyzed the operating strategy of Xiaohongshu from the eight dimensions.

If you want to be a small red book blogger who make money, you want to make your little red book make money by 10 times. Let's take a look at this small red book operation tutorial with strong practice and dry goods.

01

Three bottom logic of the small red book explosion notes

① Do not get intoxicated by yourself

Have you worked hard to write a notes, and feel very good in your self. He is full of confidence waiting for 100,000+, but the reading and praise rate is low to the bottom, and no one is asking for it? But I can't find the direction at all?

There are also some doctors and masters, sharing notes based on their own real experiences, the content is detailed and realistic, the practicality is also strong, and the typography is also very attentive, but it cannot be burst.

The author Lu Bai pointed out the problem: The biggest taboo of Xiaohongshu's content is self -intoxication.

The so -called self -intoxication is that all the perspectives are "I", self -appreciation, and I feel that I am very powerful, but I forgot what the user's needs are.

For example: you may feel your own notes:

凹 The picture is exquisite, and the concave shape has been taken for a long time

The title is too good, right?

✅ The content is also detailed

... ...

No fire is that they have no vision!

And your notes in the eyes of the user:

， The cover picture is not good, who is this person?

了 The title is too flat, right?

❌ The focus is not clear

... ...

So, I did n’t want to click on it directly, even after opening, I did n’t want to like the collection.

Therefore, it is really important to figure out what the user wants. It is a qualified notes that can solve the problem of others.

To do content, we must start from the user perspective and perception, rather than standing in their own world. No one cares how perfect your content is, and others only care about whether their needs are met.

Remember, users don't care what notes you have made and how they are doing. They only care about whether their needs are met and whether they can benefit from it. Notes that can solve problems can become explosive.

In fact, it is not just a little red book and doing anything. We must understand the importance of altruism and find the intersection between self -expression and user needs.

It is not important for their own preferences, and the needs of users are king.

② The explosive models are repeated

Explosive notes are not always innovative or new. Careful research, you will find that the explosive models are repeated.

The explosion has been repeating. Only by seeing the explosion and drawing on the explosion, can the explosion be made.

Mao Dun once said: "Imitation is the first step of creation."

Chairman Mao also said: turning other people's experience into his own, his ability is great.

Therefore, when we are creating the content of the small red book, we can also "useism" to analyze those high -reading notes, dismantle the flashing points of these excellent notes, and then imitate. Standing on the giant's shoulders and "red" himself.

Therefore, for Xiaohongshu novice, the first thing we can do is to find the commonality of explosive models.

When you want to make content in a certain field, you can see the 100 most popular notes in this field, and find the top topics with high frequency to do it, so that you can make explosion.

You can find out the top ten bloggers in your field to disassemble their high -quality works; or search for keywords of a certain item, such as "parenting", "growth", "food" and so on Wait, look at the content related to it.

Then, summarize the explosive notes, disassemble the topic, title, cover, content, typesetting and other aspects, find commonality, find the cause of hot reasons, and then integrate into your notes.

For example, search for the keyword "fashion" and click the "hottest" button. Seeing a lot of notes such as "a few movies that must be seen in fashion women". I opened the content and found that there were 5 people recommended, and some of them recommended 6, but most of them were repeated. Even the recommended words were very similar. Essence

Lu Bai gave an example. He gave a returnee suggestion that was good at math: imitating the explosive notes of others, modifying those details of self -righteous details -writing words, title, etc., which were similar to 70%of the explosive models.

The returnee immediately adjusted and released the notes in accordance with the requirements, and the first part was exploded.

The author summarizes a set of explosive formulas with a large number of experiments: 70% and explosives with similar × enough tests = 100% explosion.

The author told a detailed specific operation method in the book, such as::

(1) Search for keywords to find explosive topics, first imitate and then surpass.

Search the corresponding keywords in the field, sort out the content of the explosive model, summarize the commonality of the topic, then imitate, and then surpass. (2) Use the "10-3-1 Focusing Method" to establish its own explosive topic selection library.

Specifically, according to the "three -question method", first select 3 popular areas. Find 10 explosive graphic notes in the subdivided field, a total of 30, and then try to imitate. The three hottest contents, try to imitate. Finally, determine the hottest topic selection content, focus on the selection of this field, and create the content of vertical creation.

Picasso once said: "Good artists will learn from, and great artists will 'plagiarism'."

Lu Bai's own example of "Book of Books" proves that the explosion is duplicate.

Of course, in addition to being similar to explosive models, you also need to do enough amount. It is unwilling to make an explosion on a note. The biggest difference between the master and ordinary people is that the master may have 50 articles in 50 articles, and ordinary people may have to make 100 articles. Maybe some people's 100th notes will be fire, but he has given up in the 99th, and one article is worse than the explosion. This is the relationship between quantity and qualitative change.

③ Very dedicated

If you want to be a big V, you must be very dedicated to tell users what you want to do, and insist on doing it in this field.

The key to Xiaohongshu's account increase is that you can continue to output content and update it. Xiaohongshu is a content platform. Operating Xiaohongshu uses content to change fans and realize it through fans. If you have no way to achieve continuous output, your fans will not increase a lot.

The output content must be vertical, because the more vertical the content of your content, the more accurate the fans, and the more precise the fans are, the higher the efficiency. Therefore, the account verticality must be good.

02

Six details of the explosive small red book

① avatar

The avatar represents personal image. The appropriate avatar can make users feel intimacy, greatly enhance personal brand value, and at the same time increase recognition and trust.

Therefore, the keywords that choose the avatar are "real+good -looking". The author recommends choosing his own real avatar, so as to shorten the distance with the user. Good -looking users can be pleasing to the eye and leave a good impression on users.

② Introduction

Introduction is the account setting you positioned, so that fans can understand what kind of person you are and what value will output to fans, so this place is very important.

The author's suggestion must be reflected:

I am very professional: data description+specific field positioning, and can also distinguish the level by adding emoji expressions to avoid monotonous tediousness. I am very special: advanced copywriting+reconciliation. Advanced copywriting can highlight your personal brand, suitable for people with certain influence and special experience, showing their special specialization through differentiation, and easily get user attention. I am very powerful: the focus of expression lies in "summarizing a paragraph in one sentence", throwing suspense to users, and then attracting users to browse and pay attention to it. The role of the blogger quickly reflects the blogger's IP value.

③ Notes cover

This is also very important. Xiaohongshu is a young platform, so the cover cover must be beautiful and attractive.

In addition, it must be unified in terms of notes and has a unified style. Because the unified cover style can deepen the fan's personal impression to form your own unique style, which will make fans feel that you are a very dedicated and capable person with continuous output content.

④ content

The author recommends applying three -stage templates for "beginning+middle+ending" to make explosive content.

Start: Repeat keywords, establish your own connection with content, and use more emphasis on words.

Middle: Baidu search for keywords in the notes, select the content (about 200-500 words), a transition sentence+expression+before paragraph is separated by "·".

End: Call for praise, collection and interaction, add keywords and@结 结, plus high discussion topics.

Capture: Details must be paid attention to: control the number of words, learn segments, make good use of short sentences.

⑤ Release time

Four active peak periods of Xiaohongshu users: 6-8 o'clock in the morning shift, 11-13 o'clock in lunch break, 16-18 o'clock after get off work, 20 o'clock before bedtime peak -1 o'clock the next day. Published during the active peak period, increasing notes to become explosive.

⑥ Increase interaction and make users stick more

After the notes are released, they are invited to find at least ten people to like, comment, and collect them to increase the basic data of the notes. Use such people to make platform traffic recommendations.

03

Conclusion

The explosive model has become the business law of this era. To make explosive models is the unanimous pursuit of everyone. The explosive models are logical, and the underlying logic is similar.

Therefore, some of the explosive logic of Xiaohongshu are also applicable to other media platforms, and even for us to do other things.

According to these logic, we can form a method in the repetition, use methods to copy and innovate, and continue to make greater explosive models with replication and innovation sources.

Author: Su Yun, a member of the Reading Club. Time to change the talents, the more we work hard, the more lucky, and not forgetting the original intention.

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