How does a digital transformation of a company easily succeed?Yang Guoan: Focus on different points at different stages to make breakthroughs

Cover Journalist Ouyang Hongyu

"In the digital transformation and upgrading of enterprises, a common phenomenon is that many entrepreneurs decide to join because they feel the digital air outlet is coming, or when they see the transformation of competitors; Digitalization loses confidence. "On July 2, Yang Guoan, a professor at the Central Academy of International Business and Industry of China, at the Qingteng Future Summit held in Chengdu to share the views on how different types of companies were digitized. He mentioned that although the epidemic has accelerated digitalization, companies should also focus on different points according to their different stages.

In Yang Guoan's view, the reason why many companies' digital transformation and upgrading failed because they did not fully think and plan in the early stage. For example, the promotion of digital talents in enterprises to promote the transformation of digital talents can be found that the technology introduced is not grounded, but it increases the workload of input data. In the end, it can only give up the opportunity to digital transformation.

This situation usually occurs in the physical industry, and the pain point is how technology is the same business and employees. Yang Guoan believes that on the one hand, the realization of digital transformation must use digitalization to solve business processes such as customer acquisition, supply chain, and product development, rather than digitalization for digitalization; on the other hand, it is necessary to apply employees at all levels to daily work. "Like Midea, Belle, Naixue's tea and other companies, they usually select business personnel who knows technology, or technology personnel who knows business, etc.

"During the digital transformation process, enterprises must have a systematic framework instead of a point or a line, otherwise it is easy to abolish or flow on the surface halfway." Talking about the framework of the digital transformation of the enterprise, Yang Guoan believes that there are currently three paths. Suitable for different types of enterprise transformation.

For companies that have successfully achieved in the traditional field, they should be cut into a link of the value chain in combination with the characteristics of their own industries. For example, after the rise of e -commerce, the original business model of traditional retail brand Belle has been unable to adapt to the new era, and it can achieve digitization by opening online and offline channels.

For new -type physical enterprises, the dimension of the Internet model can be adopted. For example, convenience bee, Yixian e -commerce, Weilai Automobile, etc. choose to support artificial intelligence as a support, and use data -driven business decisions to solve the efficiency of the value chain and the industrial chain.

For giant companies like new hope, they should be upgraded from corporate culture and explore the new strategic models, scientific and technological empowerment and business reconstruction of the digital era through pilots. In particular, companies with weak digital transformation foundations can first use new organizational management models to make pilots in a small range. After success, summarize experience and cultivation talents, and expand in the mother's body. At this time, the resistance of resistance is also smaller.

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