Jiangsu Suining: The Internet embraces physical store furniture e -commerce transfers to expand the market

"Affected by the epidemic, the impact of the furniture industry can be imagined. Compared with April last year, our company has dropped by nearly 40%of sales." Du Xiangyu, the person in charge of Jiangsu Bai Guan E -commerce Co., Ltd. Going out, but because the heating time is short, the sales of "6.18" on the day of only 68,000 yuan, and last year it was more than 160,000 yuan.

Training site (Photo by Kou Gang)

The arrival of the crisis is always accompanied by new vitality. On June 30, in the Runxin E -Mall of Shaji Town, Suining County, Jiangsu Province, e -commerce trainer Zhang Fei explained how e -commerce live broadcast on the "Sharing Live Live and Capital Incubation Training Society". More than 20 e -commerce operators were in Taiwan. Hearing it is particularly serious.

"Traditional Sandji traditional e -commerce has done very well, but it has always been on the platforms such as Taobao, JD, or Pinduoduo, and it is the sales model of" people looking for ". The cargo 'becomes the mainstream of the moment, and we must change my thinking and open up the new market for people. "Feng Baosheng, director of the e -commerce office of Shaji Town, said that in the face of the common consumer group, it seems that the same market, but the interchange of the main role of the two parties in the transaction Consumption requirements, consumption methods, business models, production models and marketing models are constantly changing and upgrading. Instead of watching and seeing in uncertainty, we should actively explore new vitality in the predicament.

E -commerce busy delivery (Photo by Kou Gang)

After Shao Jianyin, the head of Xuzhou Mu Tongju Children's Furniture Co., Ltd., located in Suining Lingcheng Town, came to the company's customer service department after listening to the lecture. Last year, sales reached 20 million. He said that online merchants are actually selling "pictures", and customers cannot see the real entity. Affected by the epidemic this year, sales during the "618" period fell by about 5%compared with the same period last year. Now learn in the form of short videos or live broadcasts. The company can display the entire production process of the product to customers. This is a key point for achieving "Internet + product sales" to use the platform to deeply cultivate the quality of products, expand channels, and deepen brand memory. Shao Jianyin said: "In the crisis, you must find the" machine "in the" crisis "to turn the crisis."

A mobile phone, a live broadcast rack, in the live broadcast display base of Gaozuo Town, Suining County, the staff of Suining Gui'anju Furniture Co., Ltd. is doing live broadcast. A 4 -hour live online viewing number reaches more than 30,000. This furniture company with an annual sales of more than 50 million yuan has become a "elementary student", bravely broke into a new field of e -commerce live broadcasts, and opened a live broadcast account on Douyin.

"If companies want to grow bigger and stronger, they must capture the development of development." Shen Qingtao, the person in charge of the company, said that at the beginning of contact with the platform of Douyin to bring goods, it was found that traffic was 5 to 10 times larger than traditional e -commerce flows. Now, only 30,000 to 50,000 yuan per day through live broadcast.

E -commerce is broadcast live (Photo by Kou Gang)

In January 2021, the Suining County Party Committee and County Government defined Shaji Town, Gao Zuo Town, Lingcheng Town, and Qiuji Town as the "E -commerce Transformation Demonstration Zone". At present, there are more than 40,000 online stores in Suining County, and online sales in 2021 reached 46 billion yuan. Among them, the Shaji E -commerce Transformation Demonstration Zone has 28,500 online stores, and the retail sales of online in 2021 reached 23.2 billion yuan. In order to help e -commerce companies out of the new bureaus and seeking breakthroughs in the operation, Suining County Shaji E -Commerce Transformation Demonstration Zone actively introduced service agencies and connected e -commerce training talents to help enterprises achieve transformation and upgrading. At the same time, Shaji Town has built Runxin E -Mall with a total construction area of ​​180,000 square meters to realize the direct supply of online and offline factories in home manufacturers. The new retail of Internet home products has expanded the new connotation of Shaji e -commerce transformation.

"Physical stores focus on highlighting experience and interaction, increasing online conversion rates." Yan Xu, secretary of the Party Committee of Shaji Town, said that under the wave of new retail, moving from online to offline, is a typical Internet reverse thinking. The store, this is the advantage of Shaji Town, and is also an opportunity for the transformation of e -commerce in Suining County.

Turning ideas, extending the market, Suining furniture industry under the influence of the epidemic does not wait for the whip. (Reporter Zhang Weiwei correspondent Gu Shigang Wei Qing)

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