The traffic dividend faded, the new root system of Jingdong retail cloud growth

21st Century Business Herald Reporter Li Qiang Beijing report

The second half of the Internet is "carefully calculating live".

The latest report from the China Internet Information Center shows that as of December 2021, the size of netizens in my country has reached 1.032 billion, exceeding 70%of the total population, and the overall Internet traffic of the Internet has "touched".

The development logic of "relying on new traffic expansion" has become the past. How to better improve the efficiency of multi -channel supply chain management, reduce the cost of private domain, and in -depth insight into customer needs.

Peng Jianzhen, Secretary -General of the China Chain Management Association, pointed out that in the past ten years, domestic retail companies have continued to digitize and upgrade. In the context of the Industrial Internet, its development stage also seeks growth through the previous expansion of omnichannel, transitions to digitalization to achieve refined operations and cost reduction and efficiency.

On June 29th, at the JD Retail Cloud Cloud Upgrade Conference, JD.com released a new strategic layout of "Four Connect", focusing on the four dimensions of "people, goods, fields, and numbers", creating digital intelligence solutions, for pan -retail companies for pan -retail enterprises To solve the difficulties faced by digital transformation, it provides practical support for the reduction of cost reduction and efficiency.

Help enterprise digital transformation

There are many industrial chains in the pan -retail industry, wide coverage, and under the tide of the industrial Internet, each segment is also facing different challenges and opportunities.

The industry pain points and opportunities seem to be complex and changeable, but in the final analysis, the four elements of the pan -retail industry are "people, goods, fields, and numbers."

"Retail pays attention to 'people, goods, markets', but now retail has entered the era of digital intelligence. We have settled people, goods, and venues in the form of business data. Enterprises have become the focus of refined operations, so we will propose the 'Four Pass', and the fourth pass is several passage. "Li Huanmin, vice president of Jingdong Retail Cloud, explained.

Peng Jianzhen said that the digital transformation of enterprises only rely on its own input will face various aspects of input and output balance, because for most retail companies, with a partner that can be dependent on and with technology strength, from the input -output balance, from the input -output balance The angle is very feasible.

Yan Weipeng, vice president of Jingdong Group and president of JD.com Retail Cloud, said that thanks to the precipitation and empowerment of JD.com's retail technology, JD.com's retail business has grown very high -speed in recent years. It is JD Retail Arctic Star Commercial Operation System (JNOS).

Yan Weipeng said that the Arctic Star Commercial Operation System can help JD.com's business -based growth based on technology, which can empower industry customers, improve their performance, and reduce costs. Specifically, the Arctic Star Commercial Operation System uses the technology of the technology and Taiwan as the base, and the business, the central Taiwan, the user Zhongtai, and the data. And do a good job of data asset management and improve efficiency.

From "technical service" to "solution"

"Like an ordinary convenience store, there may be 40 or fifty systems. Digital transformation, the transformation cost is extremely high, which is also the dilemma faced by most physical retail. "Li Huanmin told the 21st Century Business Herald reporter.

In order to promote the implementation of the "four -way and eight -daar" strategy, JD Retail Cloud also released a set of pan -retail transactions and efficiency solutions based on the "four -link and eight" strategies at the event site.

The launch of the growth and efficiency solutions of pan -retail transactions represents the official entering the "solution stage" from the "technical service stage" from the "technical service stage". Li Huanmin said that through this solution Number of intelligence upgrade provides more convenient and efficient one -stop services.

Specifically, the growth and efficiency solutions of JD.com's pan -retail transaction can help pan -retail companies and JD.com with "digital channels" in the four major scenarios of full -link marketing, intelligent supply chain, omni -channel transaction, and digital intelligence operation. Digging growth momentum.

Technical+business ecological double -wheel drive

The bottom level of pan -retail transaction growth and efficiency solutions has become a unique service model for Jingdong Retail Cloud.

"Unlike traditional technical service providers, the code itself is more concerned about the code itself. The focus of Jingdong Retail Cloud is whether technology can truly create value for partners. Based on this concept, in the development of the past two years, Jingdong Retail Cloud has groped out a one Set 'technology+business ecology' two -wheel drive service model. "Yan Weipeng said.

Among them, "technology" represents technical services. JD Retail Cloud relies on Jingdong Retail Arctic Star Commercial Operating System to help pan -retail companies quickly build various types of digital malls. "Business ecology" represents operational and service support, which is especially critical for digitalization of pan -retail enterprises.

"Only when the platform is completed, it is matched with various types of operations and services can the digital platform truly run in the sense." Yan Weipeng said.

In addition to sharing marketing tools, supplier management experience, and operating methodologies accumulated with companies for many years, JD Cloud Retail can also connect to the mall to access JD's logistics distribution, performance delivery, and after -sales service.

- END -