The product that "buy" two years ago has not been shipped so far?Station B "Magic Awards" caused many complaints

Magic reward

It is a gameplay under Bilibili (hereinafter referred to as station B) in the "Member Purchasing" column. The form is similar to the online capsule machine and blind box. The products provided by Magic Awards include hand -made, anime peripherals, and digital products. Because of the products containing many two -dimensional elements, it has attracted many young consumers.

But many netizens reflect the "magic reward"

The probability of the extraction of the page display is not a real -time probability

There are also problems such as repeated delivery of delivery

"China Consumer Daily" reporter

Investigating this

Question 1

Page publicity probability real -time probability

The reporter's investigation found that there are several prizes on the magic reward interface, and the products contained in different prices of prizes are different. The price of a lot of prizes ranges from 15 to 100 yuan, of which most of the prizes of less than 50 yuan.

Member purchase of magic reward page screenshots.

The reporter randomly opened a prize pool. The page displayed "¥ 50 to enter the soul", that is, it costs 50 yuan at a time. This prize pool includes 23 products such as iPhone13, Bluetooth headsets, and anime character badges:

Among them, the super god fund is 256G/128G iPhone13 mobile phone, and the market reference price is 6799 yuan and 5999 yuan; the Emperor's model is a wireless headset, and the market reference price is 798 yuan; the hidden models are products worth 179 yuan and 139 yuan respectively; The ordinary model is 7 A5 notebooks and metal badges, and the platform is priced at 50 yuan.

The purchase notes at the bottom of each prize page show the probability of the prize pool drawn different products, which are the probability of super gods 0.25%, the probability of European emperor models is 0.5%, the probability of hidden models is 7%, and the general probability of ordinary models is 92.25 %.

Member purchase of magic reward page screenshots.

However, the "Member Purchase Magic Review Service Agreement" shows that "the probability of membership announced by members is Super God, Emperor Emperor, Hidden models, and ordinary models of goods, and it is not used as the actual probability of randomly obtaining each product." The reporter's inspection agreement learned that the probability of the purchase notice is not the real -time probability. The real probability of the user will change with the inventory of various commodities.

In response to this situation, the customer service of station B told reporters, "As the user purchases, the inventory of various products will change, so the probability of buying various products in real time changes in real time."

The netizen "Nine", who was a magic -rewarding user, told the "China Consumer News" reporter that because the magic reward did not show the real -time probability, it was impossible to see the "super -funded" product or the more expensive products. Several times I took the time to the Chi Zi to find that the remaining products were cheap and useless. In this regard, the customer service of station B claimed that "the real -time number cannot be displayed."

Wang Lihua Wang Lihua, a partner of Beijing Yinghe Law Firm, said in an interview with the China Consumer Daily:

At present, there is no relevant provisions of the probability of the lottery of the online game platform, but consumers enjoy the right to know, and the online platform should openly purchase, use the goods or the service that the goods use or accept the services of consumers. If the initial ratio of the platform announced, it is suspected of misleading consumers to mislead consumers.

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said:

The online blind box is floating with the consumer's lottery. The platform can be refreshed in time, and the real -time change of the probability of the draw on the page shows the probability of the draw.

"Although this is a problem with the entire industry, the platform can more fully protect the consumer's right to know after the improvement."

Questions 2

Magic rewards cannot be returned without reason for 7 days

"Member Buying Magic Review Service Agreement" shows that "magic reward products do not support 7 days without reason to return." If the products received have quality problems, the return and exchange service can be provided.

Wang Lihua said:

"The magic reward lottery is a type of shooting lucky contract. After winning the prize, the prizes will be matched according to the rules. Consumers generally cannot choose freely, so if the prizes are provided do not meet the quality requirements, consumers can follow according to quality requirements. Relevant regulations are required to be returned, or the operators are required to perform their obligations such as replacement and repair. "

Zhu Wei reminded:

The risk of the shot of the contract itself is very high, so consumers need more rational consumption and cannot produce "gambling" psychology.

Questions 3

Two years after the goods are drawn, the goods have not received the goods after two years

The reporter learned that all pre -sale goods should be marked "pre -sale" and inform the expected delivery time at the product interface, but the delivery time has been extended again and again. goods.

Post -95 user Zhang Jia: In March 2021, the magic reward pre -sale product was extracted, but the B station was delayed and shipped. At the prescribed time, the notice was delayed. Until now I have not received the product.

Netizen "Anan": "In 2020, I spent 15 yuan in hand, and the platform notified the shipping in 2022 in 2021. Recently notified that it is expected to arrive in December 2023. The actual delivery time is still far away. Although the money is money. Although the money Not many, but I have a disgusted approach to the platform repeatedly delaying the delivery. "

Netizen "Xiao Yueye": In August 2020, he was able to handle it. He should have been shipped in November that year, but was notified by the platform to February 2021, and later experienced three post -delay. The delay was "force majeure factor".

Regarding the cause of delay, customer service said, "Because the pre -sale magic appreciation product needs to be produced to be transported to the warehouse before it can be shipped, there may be delay during the period."

The "Measures for the Supervision and Administration of Online Transaction" stipulates that online trading operators shall not make false or misunderstandings, deception and misleading consumers, including "using lying on spot, fictional reservation, false purchase and other methods for false marketing." Wang Lihua said:

As an operator, the Magic Reward Platform has the obligation to protect the legitimate rights and interests of consumers. As a consumer to enjoy the right to know, the platform has the obligation to inform consumers to the time of exchange time to consumers and give the prizes to consumers in time. The platform has repeatedly delayed delivery, violated integrity, and lost fairness for consumers.

Zhu Wei believes:

The platform has no spot but pre -sale is violated. Without the spot, the product should not be placed in the prize pool. The use of blind boxes for sales, combining entertainment and consumption, has a certain role in promoting the consumer market. However, the content that has a greater impact on consumers and has a favorable relationship with consumers must not only write to the platform purchase agreement, but also remind consumers to pay attention in a significant way.

Reporter's note

Bilibili is a cultural community and video platform highly gathering by young people. Now it has gradually become popular from the early two -dimensional niche community. Although station B has made efforts in paid content, games, advertising, e -commerce and other aspects, it has not yet achieved profitability, and commercialization has become the biggest problem of station B. Among them, the e -commerce business of station B is mainly completed by a member purchase platform.

On various social platforms, netizens mentioned that the magic reward lottery has used words such as "lightning protection", "retreat" and "fraud", including loyal fans at station B. A netizen told reporters, "As a loyal user who has been in station B for many years, he is happy to watch it a little bigger. I feel very disappointed in consuming the enthusiasm and support of users. "

For the platform, it is understandable to drain or monetize through various marketing methods, but it should not be at the cost of reducing the consumer experience. Otherwise, it will not only damage the platform's reputation, but also chills the hearts of loyal users.

Produced by Chinese Consumer Newspaper New Media Editorial Department

Source/China Consumer News · China Consumer Network

Reporter/Wang Xiaoyue

Edit/Pei Ying

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