Vida Glow, which technology is orally?

Edit | Yu Bin

Produced | Chaoqi.com "Yu See Column"

It is well known that oral beauty products have been in a relatively "embarrassing" position in the beauty market.

Because oral beauty products have always had great controversy in actual absorption effects, many people think that the products with oral beauty names are "IQ Taxes."

In this context, Australian oral beauty brand Vida Glow, which has recently been very active on the Internet and packaged itself as "innovative oral technology", has attracted our attention.

After becoming a food that can be taken in orally, its process of digestion, decomposition, and re -absorbing is actually not mysterious. After absorption "".

In this context, which technology can Vida Glow innovate? How strong is its technology attributes?

In the case where the entire oral beauty industry is suffering from the most basic effectiveness, is it really as "subversive" as its promotional promotion?

VIDA GLOW stirs oral beauty "rivers and lakes"

Speaking of Vida Glow, this oral beauty brand founded in Australia has a good popularity worldwide. According to the official introduction, Vida Glow has been committed to breaking the tradition and subverting the rules of traditional health products and skin care products since its establishment, bringing more real and effective innovative technology oral beauty solutions.

Specifically, at the product level, Vida Glow's most well -known is "Anti -San Swordsman" -a marine collagen powder, glittering powder, and hyaluronic acid oral solution.

In addition, VIDA GLOW also launched a high -grade skin color management plan "filter capsule" and hair management solution "Yunfa Capsule" to enrich its product line.

It is worth noting that in the introduction of the main product marine collagen powder, it claims that its marine collagen uses French patented low molecular hydrolysis technology to achieve the absorption rate of collagen by more than 90%, which can make users more quickly and more quickly and more quickly, and it can be more quickly and more quickly. Improve the skin state efficiently, such propaganda is difficult to resist beauty lovers.

Under the strong marketing offensive, Vida Glow's influence in China has also risen in recent years. On social platforms such as Xiaohongshu, we can easily find all kinds of grass and recommendations for Vida Glow products.

Not long ago, Vida Glow also announced that it officially became the "Hangzhou 2022 19th Asian Games official beauty and health service supplier". A series of advertising marketing in full swing allowed it to rise in the domestic market. The beauty industry has also become stronger and stronger in the entire big beauty industry.

Oral collagen and hyaluronic acid are not proportional to the return on return?

However, although VIDA Glow's oral beauty products are very scientific and nice, considering that it is mainly pushed by oral hyaluronic acid, collagen and other products, we still have to give it and believe that these products can achieve beauty effects pouring a pot of pots in a pot. cold water.

Over the years, in addition to brands such as Vida Glow, there are actually no gauges in the country to take beauty advocates, and there are many related brands. With the sales performance and sensor of such products, some people have paid attention to this. Some problems in the industry.

What is the first is that after oral intake of hyaluronic acid and collagen, can it really achieve a good beauty effect?

According to many nutritional experts, oral oral hyaluronic acid will be decomposed and re -absorbed after entering the gastrointestinal tract after being eaten into the stomach, but it cannot directly help supplement hyaluronic acid. Instead The raw material.

To put it simply, when consumers eat hyaluronic acid, it is not simply absorbing the skin. It must also consider multiple links such as decomposition and synthesis. You must finally promote the synthesis of relevant ingredients to finally achieve the beauty effect.

In addition, the question about oral collagen products is more direct. As early as many years ago, many experts conducted a lot of popular science on the relevant principles.

It is reported that although the effect of collagen peptide and amino acids on the skin is theoretically possible, there is no sufficient evidence to prove this. Compared to oral collagen, it is better to make adjustments in the usual diet and schedule.

Considering that collagen is not a high -quality protein of the human body, and eating collagen cannot be directly absorbed and utilized by the human body, so oral collagen is better to eat eggs, drink a glass of milk, and eat fish meat.

In a word, in fact, whether it is oral hyaluronic acid or oral collagen, it seems that in the eyes of many experts, these behaviors have no practical significance. If the principle and effect are really tangled, buying these oral beauty products can easily be considered It is "IQ Tax".

In this case, Vida Glow's main product is facing the question of how self -prove. Compared with the "self -talk" of brand promotion, it requires rigorous third parties to prove its product effectiveness in order to be in the future. Really convince consumers in market expansion.

Of course, some people question the actual significance of oral beauty products does not mean that brands such as Vida Glow are really worthless.

As we said earlier, eating collagen and hyaluronic acid may have certain effects, but further systematic evaluation is needed. In the process, if the authoritative departments can establish professional management and control indicators such as standards for measuring effects and intake suggestions for the industry, then it still has the opportunity to make great opportunities. Just before that, Vida Glow was difficult to escape all kinds of doubts. As an industry with a high market entry threshold, it packaged itself with "technology" tags. As a kind of questioned industry category, it has random the ceiling of its own product effectiveness, which may bring a lot of controversy to the brand.

More importantly, under the circumstances of various disputes, products such as Vida Glow orally oral collagen and hyaluronic acid are still selling high prices. Essence

For those who are not bad in their hands, there is no problem spending money and trying to buy peace and attempts, but there are still many consumers who are looking forward to buying related products. After investing huge costs If the effect is not expected, will the exaggerated publicity of the brand complained?

- END -