JD.com and Tencent once again "renewed" Pan and Lin: less strategic value, more "business"

Cover news reporter Meng Mei

On June 29, JD.com issued an announcement on the Hong Kong Stock Exchange that JD.com has re -had a three -year strategic cooperation agreement with Tencent. Tencent will continue to provide JD.com on its WeChat platform with first -level and second -level access entrances to provide traffic support, and the two parties intend to continue to cooperate in multiple fields such as communication, technical services, marketing and advertising, and membership services. As part of the total consideration, JD.com will issue several categories of ordinary shares to Tencent with a maximum value of 220 million US dollars. In addition, JD said it will cooperate with Tencent in the fields of artificial intelligence and information security.

What does Jingdong and Tencent "renew" again? The joint director, researcher Pan, and Lin of the International Joint Business School of Zhejiang University International Commercial School of Business made two interpretations in an interview with the cover journalist.

Reporter: After signed a three -year cooperation in 19 years, it renewed again this year. What does this renewal mean for Tencent and Jingdong?

Pan and Lin: For Tencent, the current policy promotes interconnection between Internet platforms, which has caused the exclusive and monopoly level of cooperation between Tencent and JD. Tencent's traffic support to Jingdong will also give Pinduoduo and Taobao e -commerce platforms fairly in the future. Tencent may be "strategic" in the past in the past. The cooperation is just an additional customer, which increases the business volume.

For Jingdong, JD.com's current dependence on Tencent still exists. JD also needs to obtain customer traffic through social applications under Tencent and achieve user growth. Therefore, it is essential for JD.com to cooperate with Tencent.

According to media reports, in the "shopping consumption" of the secondary entrance, in addition to Jingdong shopping, Tencent also provides traffic entrances for Meituan takeaway, cat eye, Meituang, Pinduoduo, Vipshop, second -hand, shells, etc. I think that this time Tencent and JD.com's "renewal" is more of "business" strategic cooperation, which is not exactly the same as before. I believe that in the future, as long as "price" is appropriate, these Internet platforms will also be followed by these Internet platforms will also be. It will carry out a similar model strategic cooperation with Tencent.

Reporter: How much is Jingdong's dependence on Tencent's first and secondary access ports?

Panhelin: JD.com's dependence on Tencent's first and secondary entrances is still very large. At present, JD.com has no endogenous growth channels for its own traffic. JD.com users still rely on Tencent. Class application. As an e -commerce platform, JD.com is very important for it, because for e -commerce platforms, it can increase the operating costs of the e -commerce platform to increase the volume of platform transactions. Lower, the products that are finally transmitted to the e -commerce platform make the goods more cost -effective.

JD.com depends on Tencent's traffic. Because Jingdong's own lack of user growth channels, in the future, JD.com still needs to pay higher "costs" to enterprises such as Tencent and other river basins. Due to the national interconnection and interconnection policies and the decrease in the level and exclusive level of strategic cooperation, JD.com will compete with other e -commerce platforms to compete for limited traffic in Tencent's hands.

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