Japanese media: young people in Japan like Chinese TVs

Japan's "Japan Economic Shimbun" June 28 article, original topic: small and low -cost TVs made in China, under the popular new crown pneumonia epidemic in Japanese young people, people are increasingly "snails at home", TV Popular models have also changed. The sales of TV videos, small and low -priced TVs have continued to increase. As consumers are more and more hopeful to get personalized experience, Chinese -made TVs have soared in Japan.

"Japan Economic News" is based on the survey data of the statistical agency BCN, which counts the sales volume of ultra -thin TVs in April 2022. The results showed that of the top 10 TV models in April, 4 were priced at less than 40,000 yen (about 1964 yuan), an increase of 3 models compared to April 2019. Among the top 10 TV models, 9 TV models are less than 80,000 yen, and the popularity of low -cost LCD TVs is evident. China's TCL, Hisense, and Hisense's Toshiba "Regza" brand all have models to enter the top 10 sales.

The first ranking is a small TV of TCL, and its market reference price is about 36,000 yen. Although the price is cheap, it is equipped with the "Android TV" system of Google Corporation in the United States, and users can enjoy the services of mainstream video websites such as Net flight. A staff member of a home appliance mall in Ikebuka, Tokyo said, "There are many single college students buying this TV."

In order to improve profitability, Japanese TV manufacturers have reduced their shipments in low -cost small TVs in China. As a result, small TVs manufactured by Chinese manufacturers have therefore occupied the top of the sales list. Among the new products released by Panasonic from April to May this year, the smallest TV models are 43 inches, while the smallest TV models that can watch online videos released by Hisense in May are 24 inches.

The price competitiveness of Chinese television manufacturers has covered all over the world. According to the statistics of the British Investigation Company Oumdia, in 2021, China TCL ranked third in the world with a global share of 11.5%, and Hisense Group ranked fourth with a 9.9%market share. Manufacturer. (Author Tang Ze Zhou Ping, translated by Zeng Mao)

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