JD.com and Tencent's strategic cooperation continues WeChat to provide Jingdong with first and secondary entrances

Economic Observation Network reporter Zhou Yingmei on June 29, JD.com announced a strategic cooperation agreement with Tencent for three years. This time, he signed a strategic cooperation for the third time the two parties. Tencent's WeChat platform will continue to provide Jingdong with first -level and second -level access entrances and provide traffic support. This also means that the most important part of the strategic cooperation between the two parties after Tencent reduced the holding of JD.com has not changed.

Economic Observation Network reporters have learned that JD.com is currently the only e -commerce platform with WeChat first -level entrance. Discover the page on WeChat, and the "shopping" column function tied with the circle of friends and video numbers can jump directly to Jingdong Mall. Under the "service" column of the user's personal center, in the "shopping consumption" of the secondary access to the entrance, in addition to Jingdong shopping, Tencent also for Meituan takeaway, cat eye, Meitu group purchase, Pinduoduo, Vipshop, rotation, shells, etc. Provide traffic entrance.

The cooperation between Tencent and Jingdong dates back to 2014. Tencent Jingdong signed a strategic cooperation agreement for the first time in 2014. The main content of the cooperation was Tencent with a traffic entrance to JD on WeChat and QQ. In addition, the strategic cooperation agreement at that time also mentioned that JD.com was the first partner of Tencent's physical and e -commerce business of Tencent. Tencent did not participate in the business model of domestic physical commercial business or management markets within 8 years. The first cooperation is 5 years.

The second time the two parties signed a strategic cooperation agreement was May 2019, and the cooperation became three years. Tencent continues to provide JD.com with first and second -level traffic support on WeChat platforms. In the cooperation agreement, Tencent and JD.com exceeded US $ 800 million in traffic support, advertising expenditure and other cooperation amounts. JD.com paid or spent within three years. Before that, JD.com paid to Tencent by issuing a certain number of ordinary stocks A shares to Tencent. In May and May 2019, 8.1273 million shares and 29.386 million shares were issued in May 2019. The second strategic cooperation agreement between the two parties expired on May 10, 2022.

Earlier, Tencent was the largest shareholder of JD.com. On December 23 last year, Tencent will give 86.4%of JD stocks held by the medium -term dividend dividends to Tencent's shareholders. After the distribution was completed, Tencent's shareholding on JD.com decreased from 17%to 2.3%. The stock price of JD.com plummeted on the same day.

JD announced that the two parties will also launch business cooperation in the fields of communication, technical services, marketing and advertising and membership services. The value of related cooperation is expected to be paid or put in the form of cash and company shares in the next three years. JD.com will issue a category A shares with a maximum value of $ 220 million to Tencent, and determine the current market price of the booking date.

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