Is the Yuan universe really a good medicine for Yingke?

Edit | Yu Bin

Produced | Chaoqi.com "Yu See Column"

Recently, Yingke, who has become increasingly unwilling to exist in the Internet camp, has made a "big news". It announced that it will be changed from the "Yingke" we are familiar with "Yingke", and the corresponding English name is also changed to " Inkeverse, the attitude of this "all in" Yuan universe has attracted a lot of attention.

Last year, after Facebook was renamed Meta, the wave of Yuan universe was set off worldwide. A large number of Internet and technology giants chose to participate, and many companies regarded the Yuan universe as the largest air outlet for the next ten years. Therefore, in this background, it is not surprising that Yingke, who is facing huge development pressure in short video and live broadcast business.

It is just strange that when the restaurant of the Yuan universe last year was the most prosperous, Yingke, who had encountered a difficult situation at that time, did not choose to transform. It is announced to be renamed when calm, can this really help Yingke to a step?

More importantly, the Yuan universe is a concept of uncertainty.

During this time, everyone has realized that the Yuan universe at this stage is more like a gimmick of "concept is greater than reality". It is not a matter of overnight to want to obtain the future Internet tickets. Will the market pay for a company like a company in Yingke to participate in the vision of the Yuan universe?

When the old story is past, the new story is passively launched

It is well known that for Yingke, transformation is not an active choice, but a matter of doing things.

Yingke, who once lived in the "first share of the live broadcast platform", has encountered severe development problems in recent years.

On the one hand, excessive competition has made live broadcast platforms universally encountered a bottleneck, and higher customer acquisition costs and more expensive traffic have made live broadcast platforms including Yingkes more and more uncomfortable.

On the other hand, the live broadcast of the show in the new environment suddenly became a "outdated" business, and the Yingke, who lived in the show on the north and south of the river, naturally suffered a crisis. Especially under the strong rise of short video platforms and live broadcasts, Yingke has no longer the influence of the year.

According to relevant statistics, in January of this year, the monthly active number of Yingke Live Speed ​​Edition was less than 800,000. This data has no sense of existence in front of Douyin and Kuaishou.

Coupled with the increasingly stringent live broadcast supervision environment, the development model of Yingke's past show live broadcast has long reached the end, and Yingke himself realized this.

Before the Yuan universe, Yingke first chose to transform in social, live broadcasting and going out of the sea.

In the past two years, Yingke has deployed social applications crazy. Various interested social APPs, wedding and dating apps have emerged endlessly. Among them, it is a typical representative. In addition, it also launched a live e -commerce platform Buylive and some applications to sea.

It can be seen that Yingke was in the stage of trial and error in transformation. The core of the trial and error is social networking. At present, Yingke's more influential new products are also accumulating and opposite.

Unfortunately, just like the live broadcast of the show, although the social business of strangers has helped Yingke to achieve a certain degree, these businesses also face a large number of gray areas. To the two sides of this transformation direction.

More importantly, the social market of strangers does not lack giants. Momo, exploration, SOUL and other applications in the market are very powerful. Yingke wants to break out from these competitors. Essence

In this context, the Yuan universe finally came to the stage. As a rare new air outlet in the Internet market in recent years, Yingke's new stories to catch the Yuan universe are actually not wrong. However, can this stance of forced transformation really allows the capital market and ordinary users?

What is a fan of the Yuan universe?

It is undeniable that the Yuan universe is the future. As long as the relevant companies take the east wind of the Yuan universe and make a little achievement, the market can always give more expectations.

Especially for listed companies such as Yingke, keywords such as new popular stories and strategic transformation can always help boost investor confidence and increase stock price performance.

As for what it can be done later, it can only be said separately. This may be the original intention of Yingke to declare the rename of the universe.

But what should I tell the story later? Can your Ying universe really surprise the market in technology and model?

It should be pointed out that Yingke is not the first domestic Internet company to chase the cosmic wind.

At the end of last year, the world showed the concept of the Hong universe virtual real estate quite hot, and once also increased the company's stock price, but soon, as the bubble was pierced, the Hong universe disappeared without a trace.

Earlier this year, the byte beating launched a Yuan universe game called "Restart the World". Market rumors have also developed a Yuan universe social product "Pixsoul" within the company, which aims to create an immersive virtual social platform.

There are also Yuan Cosmic Social APP "Gel", Baidu's Yuan Cosmic Social APP "Higang", "The First Stock of the Universe" Roblox, Tencent and Miha to enter the Yuan universe ...

It can be seen that in the two fields of games and social, almost all large head factories are more or less involved in the wave of the universe, and most of them are the only thing in common. What kind of achievements are still in the exploration period. The perspective of Yingke's cutting into the Yuan universe is the more "confused" Yuan universe that was explored.

It is reported that before the official renaming, Yingke has launched several Yuan universe related products, such as the "couple planet" of the Yuan universe love app, the "panoramic K song" of the offline KTV immersive experience, the 3D image virtual virtual for the European and American markets Social APP "The Place".

At present, Yingke himself simply ended directly and wanted to use the social scene of the Yuan universe to explore the social socialization of the universe.

However, for Yingke, which has only live and social experience, does it have the underlying technical gene of the Yuan universe? If there is no cutting -edge software technology and corresponding hardware technology, how can the universe bring the real Yuan universe experience to users?

This is the most lacking part of Yingke's transformation of the universe compared to the head Internet giants. The large manufacturers must have technology, funds and funds, and the software and hardware ecology has no obvious shortcomings.

And if Yingke, who entered the universe in the universe, wants to fight with them, there are quite a lot of problems to solve them. It is no wonder that many people think that the probability of Ying universe is still a bit more gimmick.

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