"The First Exhibition of Factory" bring a Chinese factory to accumulate warmth for the economy

The key to winning the future is

Stand with advanced productivity

Yang Yun did not expect that the 1,500 corporate business cards prepared were sent out in just one day at the exhibition. "A business card is a hope and opportunity." This makes her more hope for the business in the second half of the year. Essence

After the 80s, Yang Yun lived in Caitang Town, Chao'an District, Chaozhou City. Beginning in 2012, she and her husband operated a business -trade enterprise Dan Diel Five -gold Products Factory. They were mainly engaged in the production and sales of tableware products and were frequent customers at various exhibitions.

The exhibition she just participated was the "first exhibition of factory goods", which was known as the factory and factory cargo by the industry -the 30th Shenzhen Gift Exhibition and 1688 Factory Direct Season. Building. At the exhibition, high -quality treasure factories and strong merchants exhibited their own signatures, and more than 100,000 viewers came to a vibrant event together.

"Busty." A exhibitor bluntly said that he had no word in his mind for a long time, and at the exhibition site he really felt the "vitality" behind the word.

"I didn't expect it to explode on the first day." Yang Yun admitted that the exhibition exceeded the expectations of many people. After the test of the epidemic in the first half of the year, countless Chinese companies are facing huge pressure on survival. They urgently need a "stage" to foresee new business opportunities and show their strength.

The holding of the "Factory First Exhibition" just responded to this needs of the enterprise, which was the seeds of hopes for the second half of 2022.

New Consumption Drive New Factory

Maybe someone asks, do so many people pay attention to factory goods? It's better to look at young people who have been leading consumption trends.

With such a group of young girls, they planted grass on Xiaohongshu, and weeds on the B2B e -commerce platform 1688. Data show that there are 1.68 million posts on Xiahongshu about 1688.

As we all know, Alibaba 1688 is the source e -commerce platform that serves small and medium -sized manufacturers, traders and retailers. It takes the wholesale custom procurement business as the core. How does it gain the favor of many young people?

This is not only the result of the rise of domestic goods, but also related to the change of consumer concepts. In the minds of pursuing personalization and cost -effectiveness, they have already abandoned blind superstitions on big names, and they are more willing to pay for those domestic brands that eliminate brand premiums, excellent quality, and individuality.

According to incomplete statistics, there are at least millions of factories in China. They come from all walks of life and have also conducted foundry for large -scale brands for many countries. They have rich ODM (OEM) and OEM (foundry) capabilities. The upgrade of the concept of consumption has created opportunities for the development of "new supply", and the Chinese factory has also begun to stand on the C position of new consumption.

Every personalized needs may become explosive. In the "Factory First Exhibition", Yang Yun saw such a signal. In 1688, there are many products that meet the needs of personalized needs from the "good treasures" selected by the 400+ merchant products in the 10 major industries.

Before these products, they were full of experience audiences. Yang Yun in the four major treasure areas of Wenwan Club, Xinfeng, Gas Female, and Chao -Electric Treasures, finds in a lot of factory goods, or will become explosive products and production elements. , Adjust the direction of production.

Whether you can start from market demand and adjust the direction of production in a timely manner to test the evolutionary ability of Chinese factories.

"After mastering the young group, it has also mastered the group purchased in the future." In the opinion of Wang Qiang, general manager of the 1688 Business Development Center, the future buyer group shows the trend of digital, younger, and professional, and the product power and services of the factory Power on higher requirements.

The Opinions of the General Office of the State Council this year on further release of consumption potential to promote continuous recovery of consumption "also specifically mentioned that it is necessary to unblock the production and sales of manufacturing enterprises with Internet platforms, commercial and trade -in enterprises, and encourage development of reverse customization (C2M) and personalized design , Flexible production.

In fact, those factories that are more visible and powerful have transformed through digital transformation and actively connected with market demand to achieve the evolution and upgrading of their own factory power. However, for more factories of small and medium -sized enterprises, it is not easy to be restricted to scale, technical capabilities, and capital pressure, and it is not easy to embark on digital, personalized and customized development paths. Especially under the epidemic, all this seems more difficult.

Digital empowerment, "finding a factory" is no longer difficult

As a small and medium -sized enterprise in China's "base" in China, under the impact of the epidemic, it is generally facing problems such as difficulties in order, increasing operating costs, and poor supply chain, which makes their digital transformation road more difficult. The unable to achieve digital transformation will further restrict development, causing enterprises to fall into a strange circle of vicious cycle.

Although small and medium -sized enterprises are unable to complete the digital system construction, platform companies have the opportunity to simplify the digital system models and simplify the convenient interaction between SMEs to complete the platform, seller, manufacturer and consumers through some free tools.

At one time, it was preferred by the offline store as the focus of the business, and it achieved online transformation in 1688.

Yuncang is preferred to be a Skyworth brand operator. It is mainly engaged in Skyworth brand small appliances. Affected by the epidemic, sales performance has fallen seriously. "Especially in March and April, offline channels in many cities were unable to carry out sales activities, and we began to slowly transfer offline sales to online." Lin Kuan, an preferred operation director of Yuncang, said.

Yuncang preferred booth reception audience

When Lin Kuan just took over the online operation and maintenance of the Skyworth brand, he didn't know how to start. 1688 Xiao Er often communicates with Lin Kuan's team to support the operation of different digital tools, and gives support in terms of traffic and customer acquisition. According to reports, after Yuncang's preferred business transfer line, sales began to rise, and even obtained a 10%increase. Today, 60%of Yuncang's 60%business has been transferred to the line. If 1688 helps Yuncang's best counterattack through digital tools, then Yang Yun has achieved the advancement of his own factory with the help of 1688.

"In the first year of entrepreneurship, we simultaneously displayed the store at 1688 and got the first order after getting started online." Yang Yun clearly remembered that the order came from a gift company in Beijing and placed an order of 3,000 lunch boxes. Since then, the profit road of the factory has been opened.

Since then, Yang Yun has continuously deepened his cooperation with 1688, received online training, and tried various digital marketing tools provided by him, especially in 2020, 1688 launched the "Find Factory" function, and generated digitalization for the one -key major factories. The official website has benefited Yang Yun's hardware products factory. Data show that the cumulative 1.2 million buyers have been searching, screening, discovering factories that meet their requirements, and establishing cooperation with the factory.

Dedi Five -Gold Products Factory Production Workshop

Under the wave of digitalization, 1688 with the advantages of Internet genes, create a series of digital operation solutions and tools, provide one -stop comprehensive services to allow sellers, manufacturers and consumers to conveniently interact.

At the "Factory First Exhibition" this year, the digital service content of 1688 was further extended.

Driven by 1688, the director of the 1,000+treasure factory went to the audience through the "finding factory all -in -one" with the production line and goods, and actively communicated with the consumer side to establish a connection. At the same time, the audience was more intuitive to feel the strength of the Chinese factory, contact the factory director, and put forward procurement demands.

1688 By upgrading the digital management capabilities of the factory and ensuring online digital contract transactions, the factory manufacturing to the entire link of distribution, transaction, and service guarantee to achieve digitalization, greatly shorten the supply and demand chain and improve operating efficiency.

Digital marketing methods have opened up the barriers of B -end and C -terminals, changing the logic of industrial production. Under the digital empowerment of 1688, a benign interactive cycle formed the consumer side and the production supply side, helping the national economy to achieve the advancement of spiral upgrades.

The audience is looking for the director of the factory all -in -one machine connecting factory

A digital infrastructure system based on source factories is being completed. At the current stage, hundreds of industrial clusters and millions of manufacturing factories in China together constitute the basic market of manufacturing. In this basic market, 1688 covered 172 first -level industrial belts across the country, attracting millions of factories to settle in.

Many small and medium -sized enterprises set up digital transformation and development express vehicles due to the digital infrastructure system of 1688. At the same time, more and more Chinese factories are "seeing", and more and more consumers break into 1688 to find the factory goods they need.

Because I see it, I believe

"Every time the crisis comes, it is an opportunity for half of people, which is a threat for half." In 1688, the key to seizing the opportunity is to stand with advanced productivity. Under the epidemic, many small and medium -sized enterprises with weak risks have closed down, but from last year to this year, the renewal rate of merchants on the 1688 platform did not fall and rose.

This is more dynamic to manufacturers on the 1688 platform. They are better at seizing the emergence of new consumption booms, such as the national tide economy, the economy, the pet economy, the camping economy ... and to create new business opportunities for factories.

Yang Yun brought nearly a hundred product categories to participate. Among them, special tableware jointly co -branded with the Little Yellow Duck IP was favored by many customers, and even the customer's on -site sample orders were available. "After listening to the release of the new trend at the exhibition, I am more sure to take the direction of the national tide production."

Chunjiang Water Warm Duck Prophet. The signal released by this exhibition is being seen by more and more people.

Yang Yun saw that the national tide style is sweeping more and more consumer fields, and new consumption brings huge market space; Lin Kuan sees that the integration of industry and trade shows a more competitive future and continuously optimize the supply chain capacity You can win orders; more people see that the potential energy accumulated by the Chinese factory is not important.

"I believe that the Chinese economy is tough. Because China's small and medium -sized enterprises are tough. I saw the warmth of the economic recovery in SMEs and saw the vitality." The relevant person in charge of 1688 said that 1688 will continue to help the Chinese factory grow up For small and American companies, the "high -quality supply" strategy is promoted around product power and service.

For factories, to become a high -quality supply, it is necessary to show service, commodity, and price power, and constantly polish their own commodity plasticity in order to get more market opportunities.

One of the important measures to promote the realization of "high -quality supply" in 1688 is to launch the "TOP100 Treasure Factory" plan and the growth plan of the treasure factory. "Chen Sheng, general manager of the 1688 production area development center When others come to you, you will become the darling of this era.

To this end, 1688 was selected at the source of the source, screening out the popular "treasure factory", and launching the "TOP100 Treasure Factory" list to motivate Chinese factories to take the initiative to change and upgrade, provide more high -quality good goods for market consumers, promote the comprehensive brand economy comprehensive Rise. 2022 has not brought us long -lost gasping. Standing on the key node of the market recovering, the "Factory First Exhibition" shows a strong aggregation ability, showing the tenacious vitality and self -confidence in Chinese manufacturing. Whether it is popular and fresh trends, the warmth accumulated at the exhibition is precious for the uncertain Chinese factories.

China's best production capacity group must be the fastest transformation, and it must win the future. Faced with uncertainty, the development of enterprises is still full of challenges, but it should also be seen that opportunities will be hidden in the future. We have reason to believe that after working together, the new manufacturing era promoted by the Chinese factory is coming soon. By then, more wonderful stories about the Chinese factory will be slowly unfolded.

This article only represents the author's point of view, and does not represent the position of this magazine.

Author: Wang Qiaoxing

Edit: Ma Min

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