Shouguang: Rural e -commerce to help increase the revenue of the countryside to rejuvenate and add vitality

Since 2021, Shouguang has successively implemented 4.5 million yuan in special funds for e -commerce into rural comprehensive demonstration projects, supporting the construction of e -commerce public service centers, logistics distribution centers, and township village e -commerce service stations, etc. The last mile "and the bottleneck of the" first kilometer "of agricultural products improved the common distribution system of urban and rural three -level logistics.

In a small e -commerce courtyard in Tianliu Town, "post -90s" Yan Qingmei is selling crop seeds live broadcast. She has been engaged in corn, wheat and other agricultural work seeds since its establishment. In 2017, he seized the opportunity of "Internet+", gradually transferred the sales direction to the online, and made e -commerce sales in 5 years. Today, the company's annual sales of 50 million yuan, of which e -commerce sales account for more than 80%, attracting millions of "vegetable breeding fans".

Yan Qingmei, a Shandong Mei Agricultural Agriculture Technology Co., Ltd., said, "From our live data, it is clear that our Shouguang is the hometown of vegetables and the country's vegetable basket. The trust of this transaction can be greatly improved."

Indeed, as Yan Qingmei said, in recent years, with the start of the Shouguang vegetable brand, Shouguang's seeds, seedlings, and various agricultural products have been widely recognized and sold to all parts of the country by e -commerce "express". Today, the towns and streets are also through factor gathering and innovation to open up the full ecological industry chain of agricultural e -commerce production, marketing, and server -side.

Li Zheng, the Office of Tianliu Town E -Commerce Service Development Office, said, "Tianliu Town took the lead in setting up an e -commerce service development office this year to actively guide local e -commerce talents to return to their hometowns and help local e -commerce companies and Tianliuzhen's selenium -rich agricultural industry. Use training in depth to incubate rural youth, and strive to achieve anchor of villages and villages, and households do not worry about selling. "

Right now, "Internet+Agriculture" is changing Shouguang's traditional agricultural product marketing method. "Star" products such as red leek, fruit cucumber, cherry tomatoes, etc., with the help of diverse e -commerce platforms, it has achieved best -selling from local to the country. As a well -known "vegetable basket" in the country, Shouguang City actively explores characteristic e -commerce marketing models such as "customized agriculture" and "direct supply", which has effectively promoted the deep integration of agricultural e -commerce and rural real economy. At present, Shouguang has established a municipal -level e -commerce public service center and one of the municipal e -commerce logistics distribution centers. It integrates 45 township and village e -commerce public service sites that integrate express delivery and transceiver and e -commerce services.

Xu Zhaolin, the person in charge of the comprehensive demonstration project of Shouguang E -Commerce into the rural comprehensive demonstration project, said, "The next step will focus on promoting the upward movement of agricultural products, e -commerce training helps rural e -commerce development, express delivery and joint issuance, etc. Construction and operation. "

Shouguang Rong Media Center reporter Wei Ping Renjie

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