Under the hot sales of the BBC tutoring machine S6, the crisis is coming

Edit | Yu Bin

Produced | Chaoqi.com "Yu See Column"

Recently, the time node of the college entrance examination and middle school entrance examination, the discussions on the topic of educational topics on the Internet have begun to become enthusiastic.

As soon as you talk about education, you must talk about "chicken baby" and "chicken baby" as soon as you talk about how to provide children with better educational environment, resources, equipment and other extension topics. In this context, it is difficult for all kinds of learning machines and tutoring machine products to attract everyone's attention.

In recent years, as people attach more and more attention to education, tutoring machines have become one of the essential electronic products for many families. Regardless of whether it is useful, conditional parents want to buy such an electronic product with the name of learning to give their children to "try".

Among all kinds of well -known or unknown home education machine brands, BBK is the one that successfully occupy the user's mind earlier. In July 2021, Backgammon launched the brand's latest tutor flagship S6. This product further helped it achieve a good sales performance at the vertical track of the tutoring machine.

It is well known that the products of tutoring machines do not have a high technical content. In terms of functional attributes, common tablets can completely replace their functions. At the more cutting -edge scientific and technological attributes and better educational resources, the tutor brand brand wants to truly improve the education ability with its own power is a very complicated topic.

This has laid a shadow for the future of the BBK tutor.

Backgammon Takaya Teacher S6, the master of the learning machine

It is undeniable that, in terms of the current various tutor and learning machine products in the market, the BBK tutor S6 can be regarded as the master.

This can be seen from the current resource and functional characteristics of this product.

First of all, the BBK tutoring machine S6 is rich in the accumulation of the system resources of synchronous textbook teaching and auxiliary system. According to the official introduction, it has 300 copyright textbooks, teaching auxiliary and exercise volumes of more than 1,000 copies, and videos of recording and broadcasting video of small high schools. The total length of more than 70,000 sections, as well as various types of education and animation audio.

In addition, in the BBC tutoring machine S6, it also has a real human teaching online questioning function to assist teaching materials and assistance.

There are also AI precision science, screen eye protection, parent management and other targeted functions. These functions are focused on the real needs of students and parent groups. Objectively speaking, there is nothing wrong with overall thinking.

Coupled with the strong marketing capabilities of Backgammon, various factors have made the Bukou Gaojia teaching machine the most "fire" brand in the domestic tutor market.

According to the relevant industry statistics released by the China Commercial Industry Research Institute, in the past 2021, Backgammon's market share in student tablets exceeded 41%.

The crisis is quietly coming, how to face the surrounds of competitors?

Of course, the scenery in the past does not mean that the tutoring machine step is really smooth. It also has various problems in interior and outside.

Internally, although the various functional packaging is "fancy", almost all tutor products, including BBK tutoring machines, have simple functions and weak real teaching and auxiliary functions. This allows many people Such products are "chicken ribs" and "IQ Tax".

Outside, because tutor products do not have much technical barriers at the hardware level, there are no shortage of major Internet giants at the software level. As the external giants are involved in the intelligent hardware field with teaching auxiliary functions. Competitive pressure.

In the list of high competitors, there are online education giants such as operational gangs and ape tutoring due to the transformation of "double reduction". In recent years, they have chosen to launch educational intelligent hardware products; some AI companies like HKUST Xunfei; There are also Internet giants like Alibaba and byte beating.

If these companies are really "tough", do they win the products such as BBK S6? The answer began to be confusing.

Under the "double reduction" environment, China's education intelligent hardware industry has become the outlet of all giants chasing. In recent years, a large number of companies with technology, backgrounds, and funds have begun to participate in the "Nuggets" wave of education smart hardware. Various smart screens, smart table lamps, smart pens, and smart learning tablets have emerged endlessly.

In this case, although traditional education hardware brands represented by step -by -step high are also constantly working hard, no one can resist whether they can fight the "dimension and crackdown" of external giants.

Under the directly comparison, many advantages in the industry will no longer be an advantage.

For example, the brand appeal, although BBG is a big brand in the domestic education machine market, it has never lack of negative public opinion at the same time. Compared to the Internet giants who understand the Internet more, consumers may be easily attracted to the past by other giants. Essence

For example, in terms of sales channels, the traditional dominant territory of BBK has always been offline. If you break through the online level of competing products, BBI can only "stare".

Not to mention the content and technical level. If the giants are seriously investing, they can easily take out attractive solutions from the perspective of content professionalism, richness, and technical cutting -edge. Brother ".

In the context of the early education intelligent hardware industry participants and most competitors have no influence, Backgammon is indeed growing up to the first domestic education intelligent hardware brand. This is understandable.However, as there are more and more room for consumers and richer competitive products, will you still think of Backgades as the preferred brand?Can the new generation of parents or students recognize the high steps?Today, today's personalized and diverse demand for intelligent hardware products is becoming more and more intense, can the high -step products be met in the future consumer needs?

Obviously, step -by -step high efforts need to be continued. It must persist in accumulation and innovation at the software and hardware level to resist this powerful external competitive power.

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