China Radio and Television starts the trial commercial 5G package discount strength limited

Cross -border entry into the market when China Radio and Television tend to be saturated and 5G penetration rates have been across the border. Can it promote telecommunications and fees?

Author: Shen Yiran

Figure: Economic Observation Network

On June 27, a reporter from the Economic Observation Network learned from the China Radio and Television Department that China Radio and Television opened a 5G trial business today. Trial commercial use is not open to the public. It only conducts internal testing for a small number of users. Specific commercial time, China Radio and Television has not announced it yet. At the same time, the company also released basic packages today.

On June 6, 2019, China Radio and Television obtained a 5G commercial license issued by the Ministry of Industry and Information Technology, becoming the fourth 5G communication operator in China. After three years of construction, 5G trial commercial use.

Today, the reporter came to the China Guangdi Route and Way Business Hall in the North Second Ring Road in Dongcheng District, Beijing. The "5G of Radio and Television" has been hung at the door. The billboards can be seen everywhere in the store saying "China Radio and Television, 5G is here." Gehua Cable told reporters that the store was converted from the original business hall of Gehua Cable. Gehua Cable has always been responsible for the construction and management of Beijing Cable Radio and Television Networks. It is also the first batch of provincial cable TV companies in China Radio and Television. At present, China Radio and Television's 5G business operations in Beijing, and are currently promoting the preparations for the local 5G release of Beijing.

The employees in the store stated that at present, the business hall must not apply for 5G business until the formal commercial use. After the trial commercial use, consumers can come to the store to make a free appointment of 5G segments. They apply for 5G business. In addition, the original Gehua cable business can continue to come to the store.

Radio, Film and Television Business Hall has been renovated one after another

The above -mentioned North Second Ring Road Business Hall is the first store in the country to complete all the transformation. As an important channel to reach consumers, more such radio and television business halls are appearing across the country. The reporter was informed that China Radio and Television is laying a store nationwide, but considering that the cost of new business halls is relatively high, most business halls come from the reconstruction of the original radio and television business stores.

In the store, the first batch of radio and television 5G mobile phones has been displayed in the cabinet, but it is just a prototype, and consumers cannot experience the 5G network of radio and television in the store. At present, more terminals are adapted to the mobile network of China Radio and Television. The reporter learned from the business hall that as of June 27, a total of 136 terminals were pushed and upgraded in the near future, and most of them will be adapted in June-August this year.

From the perspective of progress, the P series and Mate series of Huawei will be upgraded and upgraded in the end of June and July. Apple's iPhonesX series and iPhone11-13 series are also planned. Honor, Motorola, Lenovo, Sony and other brands.

On the morning of the same day, the shop had just completed a startup ceremony of China Radio, Television, and Television 5G. The Propaganda Department of the Beijing Municipal Party Committee, the Beijing Municipal Radio, Film and Television Bureau, the Beijing Tongzhi Bureau, and the relevant leaders of China Radio and Television attended the ceremony. At the ceremony, China Radio and Television invited 5 users from the 5G business appointment library to the scene to participate in the event, received the China Radio and Television 5G card and opened the business, becoming the first batch of friendly users of China Radio and Television in Beijing.

In the afternoon, the store began to handle 5G business for internal testing users. The clerk of the above -mentioned radio and television business hall stated that the business hall of the Beijing Municipal Sales Office was preparing for the renovation work and the startup work before the release. It was also considering extending business hours.

China Radio and Television 5G package discount is limited?

On June 27, China Radio and Television 5G official website has been launched and announced monthly rent. There are currently two 5G packages and non -5G package. The 5G package is divided into seven strokes of 118 yuan to 588 yuan. The non -5G package is divided into 38 yuan to 68 yuan. China Radio and Television told reporters that China Radio and Television did not have a unified national package at present, and the provincial capitals launched their own package.

(Picture from "China Radio, Film and Television Business Office" WeChat Mini Program)

Strategy Analytics wireless analyst Yang Guang told reporters that compared with three other operators, the basic package discounts have limited discounts. Compared with China Mobile, China Radio and Television have a discount of about 7.5-8 %. At present, the basic tariffs of China Radio and Television are not attractive.

Ma Jihua, a communication expert, told reporters that the characteristics of China Radio and Television's tariffs are to increase the supply of traffic and reduce the duration of calling for calls, and meet the characteristics of the target user group. However, from the current package information, the discount strength is limited, which is differentiated and structural discounts.

Yang Guang said that from the perspective of international cases, new entrants in the mobile communication market usually provide 3-6 months of free services, such as Lotte Mobile, India Shincheng Industry Corporation, and French FREE Mobile in France first entered the market. It is also half the price of mainstream operators.

Ma Jihua said that from the domestic point of view, when China Telecom re -entered the mobile communication market in the 3G era, it once used its advantages in the broadband market to bundle and cross marketing, stood up to the heel, and then surpassed China Unicom.

Compared with the other three operators, what are the advantages of China Radio and Television?

Yang Guang said that the advantage is to master the media and content resources of the TV station. For the package of China Radio and Television, it depends on whether its subsequent prices will be further reduced, or proposed targeted promotional offers, including value -added services such as bundling video content.

At present, China Radio and Television Califier has the basis of cable TV users. According to data from the State Administration of Radio, Film and Television in 2021, the number of actual users in the country's cable TV is 204 million, which is far less than the number of mobile communication users. On the other hand, Yang Guang believes that China Radio and Television will maintain the discount of package discounts to a certain range, which is also reasonable, because the joint agreement between China Radio and Television and China Mobile may include an agreement with the scope of pricing. Form the market vicious competition.

On January 26, 2021, China Radio and Television and China Mobile reached a cooperation to jointly build a 700MHz wireless access network. In addition, China Radio and Television also rented China Mobile's 2.6GHz network to form a complete 5G network service. Yang Guang said that it can be said that users can receive signals from radio and television, but they actually use China Mobile's network.

Yang Guang said that the construction of 5G networks will affect the network capacity, but the number of users in the initial radio and television will not be too large, and the base of the user may face the problem of expansion.

Can you promote the reduction of telecommunications and fees

Cross -border entry into the market when China Radio and Television tend to be saturated and 5G penetration rates have been across the border. Can it promote telecommunications and fees?

Yang Guang said that the addition of radio and television may cause some gentle reactions from the three major operators, such as increasing traffic in the package, lowered package price, etc., but it is difficult to significantly impact the market and promote the existing market pattern. An important reason is that China Radio and Television missed the best time to enter the communication, and did not catch up with the tide of 4G to 5G from 2020. The number of China Radio and Television has been released three years after getting a license. Compared with the industry's expectations, it is still much later.

China ’s 5G construction has passed. According to financial reports, the 5G penetration rate of China Mobile, China Telecom and China Unicom has exceeded 50%. 5G mobile phone users have 428 million households. With the decline of the demographic dividend, the entire mobile communication industry has also become saturated.

Yang Guang said that China Radio and Television can use 2040 million cable TV users as a user base for entering the market, but the number is far less than the number of mobile communication users. In contrast, the three operators have gone through the period of 3G and 4G mobile communication dividends. They are stronger than China Radio and Television in cash flow, network construction, and talent construction.

Yang Guang said that China Radio and Television has entered the period when the mobile communication market tends to be saturated, and the volume and ability are weaker than the other three opponents. Three operators' price reduction promotion.

China Radio and Television is the main body of the integration and development of cable TV networks nationwide. It is established and managed by the State Administration of Radio, Film and Television. It is currently integrating the "National One Network" to form a group management model. Yang Guang said that from the perspective of corporate operations, China Radio and Television's current mobile communications are not high in rewarding, and it is more of the top -down policies.

In Ma Jihua's view, China Radio and Television's cross -border enters communication operations and is also a product of technological development. 5G is establishing a communication infrastructure with a video as the base. China Radio and Television itself has certain technical capabilities and realized the development needs of two -way interaction. Operation is also a must for continuation.

"From the historical facts, China Radio and Television master the 700MHz frequency band. This frequency band is also known as the" golden band ". Enterprises do not want to give up. The China -Tech Radio and Television entered the communications market after China Radio and Television entered the communications market, corresponding to the combination of China Telecom and China Unicom, so as to form a "four -brand and two networks" pattern. Development. "Ma Jihua said.

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