Why do cloud manufacturers rush to this KPI?

In the last month of Q2, all cloud manufacturers seemed to be rushing to KPI, governing a meeting, sending new concepts, and looking forward to the future. Some launched cloud service platforms for data center computing power infrastructure, some launched N industry APAAS in one breath, some of the three major platforms+nine major solutions, and some began to serve (UCAAS), liaison centers as service (UCAAS), liaison centers as service services. (CAAS), technology, service (API development) and other fields participating in competition. In short, people are dazzling and dizzy.

Behind the blooming flowers, a word is to strengthen the PAAS ability and change from technical flow to service flow.

Students with better memory, I must remember that each family was talking about the grand and enhanced Zhongtai a few years ago. And this summer, we see that the ability of service has been emphasized by unprecedentedly. From a large and large concept to concrete, professional, and segmented, Zhongtai has met with you in various services and forms a trend in the cloud market.

From emphasizing that "our technology is more explosive, cloud infrastructure is stronger" to "our tools are more diverse and the services are more meticulous", everyone has not mentioned China Taiwan, but the ability of Zhongtai seems to be everywhere. How did all this happen?

What are the changes in the market?

Pay close attention to the recent movements of cloud manufacturers, and you will find that all companies are emphasizing industry applications, industry solutions, development interfaces, platform -oriented services ... all belong to a part of PaaS. According to Gartner's definition of the PaaS platform, both the Application Platform as a Service (Application Platform as a Service), as well as the iPaaS (Integration As a Service) that integrates components such as enterprise services, business process management, and business activity monitoring.

The PaaS platform is located on the middle layer of the cloud architecture, connecting the infrastructure IaaS downward, and the upward software application SaaS. As we all know, one of the characteristics of Chinese companies in digitalization is that they prefer to pay for hardware that can be visible, rather than pay for virtual services. According to statistics from the China Institute of Information and Communication, IaaS occupies the dominant position of the public cloud market, with a proportion of 61.82%in 2018. This has also led to a PAAS software giant like Salesforce.

Frankly speaking, in recent years, many digital transformation cases we have interviewed in recent years have only a benchmarking enterprises in the industry in some industries. They will try to introduce some PAAS platforms while purchasing IaaS. It is huge. At the group level, there is a digital strategy of process reconstruction and business reconstruction. Some PAAS Zhongtai products can theoretically generate certain value; second, for other levels of consideration, such as hopes to introduce through the China Taiwan cooperation to introduce the cloud manufacturers behind cloud manufacturers through the China Taiwan cooperation. Some ecological resources. Overall, it is not very complicated.

And changes are happening.

First, the object of digitalization has changed. With the popularization of AI, big data, and cloud services, a large number of small and medium -sized enterprises and entity organizations have begun to join the ranks of Shangyun. The business scenario has also given birth to a personalized SaaS application needs, which has led to the need for APAAS;

The second is that the expectations of cloud services have changed. In the past, traditional enterprises that used cloud services were mainly large in heads, and they have mature IT architecture, talents and facilities. Shangyun is mainly based on IaaS needs. Even PaaS and SaaS emphasize self -research. Under the comprehensive consideration of cloud, development capabilities, talent resources, deployment of agility, scalability, etc. in economic organizations, they are more willing to pay for applications and services directly, and also promote the changes in the core competition of cloud manufacturers;

Third, the way of Shangyun has changed. Most organizations use hybrid clouds and cloud deployments. This requires the enhancement of data, services, and business through the clouds, and can uniformly provide all elements required for deployment, including servers, networks, storage, databases, and operating systems. Wait, coordinate between different systems and clouds, and more integrated platforms have begun to receive attention.

Naturally, the PAAS platform as a bridge has also evolved accordingly.

New cloud market competitiveness

Once upon a time, Zhongtai Construction and Shangyun were contacted together and became the trend of the industry. It's like playing a whole body anesthesia and doing cesarean section surgery with fallopian tube surgery. It sounds very beautiful, but when you really communicate with industrial, you will find that few companies are willing to directly smash the money to go to a "XX Zhongtai".

1. Business difficulty. Zhongtai needs to sort out a large number of business scenarios and open up the processes and data of multiple departments. It needs to be carried out in stages and cycles. It depends on the strategic patience of the enterprise and is also called "one handmade project". At the same time, in the context of uncertain economic situation, enterprises are prioritizing cash flow, China -Taiwan products are getting worse and difficult to sell, and business development is very difficult.

2. The effect is not clear. The real business scenario is often specific and trivial, and there are many unexpected needs. For example, if there is a beverage company, I hope to quickly identify whether convenient stores are placed in accordance with the rules and the new appearing in the market on the freezer of their own brand. What flavors of products, such applications that need to be developed and launched quickly are the real value.

3. Repeat hidden dangers. In fact, in the process of cloud, many companies do not want to put eggs in the same basket, especially those with some businesses all over the world, often use mixed clouds, and many cloud manufacturers have opened up local data and business. For example, a cat's Yunzhongtai cannot access the operating data of a dog, and repeated construction will inevitably bring waste of resources. In this case, the business of "Zhongtai" is naturally covered with a shadow. However, in the process of digital advancement, agile development, customized applications, integrated services, intensive operations, etc. are just needed to be satisfied.

It is not difficult to understand why cloud manufacturers began to use APAAS and iPaas as the main tone today to open the next stage of the cloud market.

First, the threshold for building a commercial application through the industry APAAS solution was greatly reduced. According to Garter's survey, the labor cost saved by APAAS tools can be as high as 350 %. Since June, including AWS, Huawei Cloud, Lenovo, etc. have launched the industry APAAS solution, providing the digital experience and capabilities of the vertical industry to customers in the form of service, and directly build and deploy and update applications on the cloud. If APAAS's "ability pool" is not wide enough, it will naturally be difficult to support the development needs of Qianxingbaiye.

Secondly, with the help of the iPaAS platform, it can quickly integrate complex programs, architecture, data, processes and services, and easily implement management and operation and maintenance. Cloud manufacturers provide IPAAS tools and services that are used in the box, which can be integrated with other software to provide more powerful, unified and consistent solutions, thereby solving challenges such as data islands, efficiency, security, interoperability and other challenges brought by mixed clouds. , Becoming important. In March of this year, Google Cloud expanded its liaison center AI (CCAI) service, which can integrate with CRM (customer relationship management) applications to provide real -time insights and data analysis.

In addition, create a more friendly ecosystem to avoid competing with software developers and ISV service providers. In the process of digitalization, the Chinese SaaS service market still has a lot of room for development. To build an ecology, cloud manufacturers need to establish a good and sustainable relationship with industry partners. Previously, AWS added a new case in the service of the Amazon Connect contact center service. Management function Amazon Cases, some overseas analysts proposed that this will make AWS from infrastructure partners from third -party companies such as Salesforce to competitors. Providing a PAAS platform, supporting developers and ISV rapidly developing in the cloud is undoubtedly a longer -term strategic choice.

It can be found that the cloud market has reached a key watershed, and application and integrated services have been used as the core competitiveness of the digital transformation period.

Climb along the speculation curve

Why is the change of "from technology to use" represents the cloud market entering the next stage?

The research company Gartner has proposed the "speculation cycle" Gartner Hype Cycle of the emerging technology, which is divided into five stages according to the technical maturity, adoption rate and application indicators: trigger period, expansion peak period, disillusionment low period, enlightenment slope, productivity plateau.

If you do not recognize the fundamental changes of the cloud delivery method, failed to provide appropriate training, tools and services, and meet the industry's expectations for the cloud on the cloud, usually a "downturnal trough" will occur, which will cause the speed of the cloud to slow down. To avoid the situation of the trough, quickly enter the stage 4 and stage 5, which means that emerging technologies have begun to be adopted by mainstream and stable development.

So how to make the curve of the industry go as smooth as possible and avoid falling into the trough?

Gartner also proposed in the "Hype Cycle for Cloud Computing" that companies that focus all of their energy on a very specific strategy and use cloud -based technology to accelerate their performance will achieve the best results. From this perspective, the cloud market must climb to the productivity plateau next. One is to establish standardized, repeated, and shared infrastructure and services; the other is to reduce landing errors as much as possible in one specific demand, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, quickly, and quickly, and quickly, and quickly, quickly, quickly, quickly, and quickly, and fast landing errors. The cloud application is securely deployed to avoid "the promise is the sun and the moon is delivered."

The concept of "Central Taiwan" is easily misunderstood because it creates a fantasy of "solving all problems for each organization". And there is obviously a huge gap between this expectation and practice. It is a job that really delivered the value of the cloud to the user's hands. It needs to be reached with specific abilities after another. This is the future that cloud manufacturers are brewing in June.

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