The second -hand trading group of the "Diving" community, see desire and life 丨 Weekend talk on weekends

Summary

Weekend talk

In community -based second -hand transactions, the significance of consumption symbolic significance will greatly reduce the significance of consumption, and the brand premium will be compressed in this process.

In the past two years, second -hand consumption models have gradually developed, and buying second -hand products is no longer unusual. Take myself, the first "starting" is in a jewelry shop in Qianmen Beijing Square. It was a retro -flavored round ear clip, with the design style full of popular traces of the last century. Putting on my ear clip and looking at myself in the mirror, I immediately imagined how to match it to look good. They can perfectly match which items lying in the shopping cart. In the fluttering, I consciously took out my mobile phone to scan the code to pay. At that time, I just started to work, and I hadn't woke up from the "trap" of consumerism. Accidentally, it fell into the "pit" of second -hand consumption.

The idle items trading group is active in the WeChat of Nanning, and members are mostly residents in the same community or area. Picture source: Nanning Evening News Related Report

After that, second -hand books. The user interface of some second -hand trading software is very friendly. You can go straight to the theme and place an order directly according to your needs, or you can browse it in it. What kind of "five -person book list", "vegetable market rivers and lake book list", "healing good book list", there is always one suitable for you. Because there is a relatively strict disinfection and product determination process, it is more assured to buy books, and you can also circulate again after reading it. Although every time the code is scanned, it is inevitable that some books are sighing because of the depreciation of some books. Whenever you see your book on the shelf, you will "turn hands" quickly, and there will be an indescribable little pride. Waiting for the elevator some time ago, I accidentally glanced at the QR code of a second -hand trading group in a community. After entering the group, I found that most of them were residents in several neighborhoods in the surrounding areas, and the trading items were extremely living. Every day, there will be a small red dot in the group: "The matcha tea just received, buy too much, Liu Genghong girls drink!" A dynamic bicycle, the intentional person to send me privately ... Although I haven't participated in the transaction yet, I always love to go to the group from time to time. Because there, you can often see the living conditions and desire forms of different people. When the child grows up, the double 11 -stock urine is not wet, the whole box of toys, and the desk of the elementary school students will lose the field. After the place is free, they can prepare for the next life stage; , Sweeping robots and sports bracelets always look a little bit ribs, it is better to be more cost -effective after the group comes out; and there are young girls who finally find out that they can't use so many lipsticks and eyeshadows. Behind the makeup is the impulse of "passion for passion" that "this must be bought" at the beginning.

Picture source: Visual China

Interestingly, in the second -hand trading group that pays attention to "practical", the value sorting of goods is being reorganized, and the price logic has also changed subtle changes. You will find that as long as the supply and demand is paid, the more the second -hand products that are more in line with daily life situation and the more easily the transactions. Moreover, in community second -hand transactions, the significance of consumption significance will greatly reduce the significance of consumption, and the brand premium will be compressed in the process. A seller specifically emphasized that the bicycle was purchased abroad, implying how much the price was. Helpless, the second -hand market of more than 400 people responded mediocre, and the bicycle did not get off for more than two months. There is also a large net red hair dryer, which is "indifferent" in the group, which is exactly the opposite of tens of thousands of sales of e -commerce platforms. Observing the process of second -hand transactions, let me start to reflect on my relationship with the item: What is worth occupying? What actually only needs the right to use for a period of time? What kind of products are only to satisfy my psychology of showing off consumption? If some items only stay in their own room, then transfer it to the people who really need it, isn't it more in line with the concept of "doing everything"? Those who advocate disconnection and minimalist life probably just want to understand these truths. A few years ago, an observation proposed by anthropologist Xiang Bi was widely talked about- "nearby disappearance." Simply put, "there is no kind of desire or abilities to be described in the surrounding world. It has been diving in the second -hand trading group for a long time, and I found that this connection seems to be returning slowly nearby.

Picture source: Visual China

I want to know where to make nucleic acids at seven o'clock in the evening, whether there is a suitable housekeeping recommendation, and the precautions for adopting cats for the first time, you can go to the group to ask without burden, and you can always get everyone's enthusiastic response. Together with the invitation to play badminton, let the former strange neighborhood familiar with it. One day, some people even shouted in the group: "Does anyone come out to kick the puppet? The coordinate Jingmen burst three." Soon, they formed a game. That scene was like a long time when my neighbors were very comfortable when I was a kid. Of course, the return of "nearby" is cheerful and unhappy, and the trading of quarrels and disputes is even more real. Once, the two in the group made an appointment with the trading location, but because of understanding, they did not find each other for a long time, and they rose up for a moment. The last two were scattered, and the seller said angrily in the group: I won't sell it. Who wants? Sale price. After a while, the elder brother who was familiar with the surrounding terrain looked at the positioning of the two and replied: Hi! In fact, you two are across a corner.

Article/Kangni

Edit/Bai Yipeng

China Youth Daily · China Youth Network Production

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