When is the mobile phone image roll?

When a word is abused, it indicates that its connotation has been deformed with expansion, such as YYDS, such as inner rolls. The term "inner roll" was proposed by American anthropologist Gelz in the book "Internal Again of Agriculture" that after the development of the development to a certain degree, no matter how competitive the competition is, Can become more complicated inside.

This situation is easy to remind everyone that mobile phone manufacturers have gathered troops in their photography capabilities in recent years. It seems that each brand of each brand will go to the title of "Photography King". As we all know, the increase in the increase in the mobile phone market in the mainland has declined for many years, the changing cycle is extended, and homogeneous competition in the Red Sea market is not the inner roll? But is this really the case?

Low -level imitation is the inner roll. Is it a low -level competition around mobile phone images?

It can be found that not all mobile phone manufacturers are emphasizing video capabilities, but those brands that are eager to impact high -end and eat Apple Huawei high -end market share, such as Honor, OPPO, and vivo. This has also promoted the continuous development of self -developed technologies in the domestic mobile phone industry, joint development, exclusive algorithms, hard and hard tuning ... These efforts have formed the core competitiveness of high -end domestic mobile phones.

It is meaningless to refine itself in the inner roll. Is the improvement of image ability still valuable for users?

It is true that consumers' enthusiasm for smartphones has been cooled now. The quarterly tracking report of IDC's mobile phone shows that in the first quarter of 2022, the shipment in China's smartphone market was about 74.2 million units, a year -on -year decrease of 14.1%, but it did not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that, it does not mean that. Consumers' demand for existing functions is fully met. Everyone is from the era of the media. Wealthy media expression including images, music, and videos has become a necessity of life. Mobile phone images as the core functional point, there are still many pain points to be satisfied. A typical phenomenon is that the image capabilities and configurations of many flagship machines are placed on the mid -range and even the entire product line, allowing the public to enjoy the experience of AI, oversized bottom, HDR and other experiences, and fully competition has promoted the democracy of imaging technology. There is no doubt that it is meaningful.

Is it in the inner roll with the expected goal of the target. Is the manufacturer's endless excavation of the image ability to deal with the work?

What everyone's expectations for Chinese mobile phone manufacturers are survival, it is a global first -class technology company. It is a product that continues to innovate and deliver better experience. Define all new technical trends such as everything, cloud services, and all things, and the imaging system is precisely the most critical link to carry these technical variables. Mobile phone manufacturers actively dig and realize that the image is innovating, which is the performance of actively cope with innovation competition. The brand that really does not want to roll, such as the former Nokia, has disappeared for Apple's innovation, and does not regard the rise of Google as a competitor.

Any mature market must be full competition. British popular science writer Matt Ridley clearly stated in the "Origin of Innovation: A History of Science and Technology Progress" that there will be no Vat, Darwin, Newton, Bastel, and Jobs. Vaccine and Apple. The reason is simple. Without this genius, there will be that genius. Everyone and every company may be related to innovation.

From an innovative perspective, there are many variables surrounded by mobile phone images. The technical trends of head manufacturers in this field are still worth looking forward to. So a new question has come again. With the technology competition of mobile phone images, what should we pay attention to?

"Menos Maze" of mobile phone images

Everyone may have heard an ancient Greek myth: King Menos, the king of Crete Island, built a maze, with twists and turns on the road. Don't think of anyone who goes in. Objectively speaking, today's mobile image innovation seems to be in a maze. In recent years, we have reported the image innovation of many mobile phone manufacturers. It obviously feels that the highlights of each of the technical technical highlights are getting thinner and more vertical, and it is a bit of a sense of "needle tip to Mai Mang". Obviously working hard, but the effect is limited, which causes the cause of this competitive maze. There are roughly three reasons:

The first is the natural restrictions of hardware form. The integration of mobile phones is getting higher and higher, and the compact design becomes the mainstream. In a small space, the optical device, the calculation of the hardware, the self -research algorithm, the software application, etc. are completed and upgraded. The level of the level itself is more difficult.

Second, the threshold of user perception is touched. Until now, mobile phone images have been able to meet the psychological threshold of conventional use. At this time, the ability to emphasize that "you have me and everyone have everyone" cannot occupy the user's mind. The needs/scenes that have not been solidified, such as night scenes, VLOG, etc.; Either put forward some new concepts that stimulate eyeballs, such as x billion pixels, the moon, XDR and the like.

The third is the initial exploration of joint innovation. New technologies are constantly emerging, allowing mobile phone images to have more imagination, and also prompt mobile phone manufacturers and upstream and downstream partners to integrate innovation on the basis of industrial cooperation. It is no longer a simple relationship between buyers and sellers. Mobile phone manufacturers and chip companies, optical enterprises, foundries, etc. to solve a certain problem. This also puts forward higher requirements for mobile phone manufacturers' own technical capabilities, development processes, and industrial chain controls. It can be seen that only Huawei, Honor, OPPO, vivo, etc. have formed a relatively stable and long -term industrial cooperation model, and also nurturing feedback. To the product. It can be seen that mobile phone images do not need to be anti -internal rolls, but need to be anti -arrogant. Only by creating a image solution with distinctive brand characteristics and allowing the user experience to get a leap -up upgrade, can the maze out of the maze.

The "Alibne Line" of the maze

In the Menos maze, with the help of the princess Alidagne, the young warriors tied one end of the thread to the labyrinth entrance, followed the rolling line group to go forward, and finally cracked the maze. The image ability can have a plan of 1 million, but in the end, the user must feel the value, which is the ultimate clue and life line of the maze.

The brand that exits the reputation in the imaging ability has all found its own "Alibanne Line". Apple's highly integrated industrial design makes its imaging system self -contained. Software and hardware high -level joint adjustment to improve the quality of imaging, and at the same time, it is difficult to reduce users to reduce users. , Calculating platforms, algorithms to application, realizing the transformation of 1+1 greater than 2; the two -wheel drive of glory combines consumer actual needs with cutting -edge innovation technologies. In recent years The digital series has a word of mouth of "two generations a year, two generations, and generations of generations"; OV also strengthens investment in self -developed technical technology. Self -developed chips and self -developed algorithms have become the highlights of leverage the market ...

These manufacturers have been generally recognized by users, and they can summarize the essence of the current mobile photography competition: not a simple mapping of a technology corresponding to a demand. Real colors, editing videos are easier, the picture is smooth and unsitily when the live broadcast ... These are multi -technical comprehensive applications, integrate the innovation of each field, and promote the breakthrough of the photography limit.

A comprehensive innovation of a variety of technologies into a rope is the "Alibne Line" that walked out of the maze.

Push the door of hope: the line of the Honor 70 series

There is no doubt that more mobile phone manufacturers will incorporate comprehensive innovation into the technical system, bringing further upgrading of imaging capabilities. Prior to this, the first thing that needs to be clear is what consumers' hearts are, that is where technological innovation should go.

So, what is the current expectation of mobile phone images? I want to say that the image may carry a hope.

Hope of life, to record what you see through your mobile phone, and use images to communicate with people with a video with people, which has become a tender "little luck" in an uncertain age. Performance, low threshold;

For the hope of development, mobile phones have become productivity tools, bloggers, and later editing emerging occupations have become the career choices of post -00s. A large number of old and middle -aged and middle -aged people use the media as PLANB for the development of life. Just need.

How to meet these deep needs, the recently launched Honor 70 series is the latest reference of "comprehensive innovation". We might as well use this as a case to see what new dimensions of Honor's mobile phone photography have been raised to.

The comprehensive innovation of the Honor 70 series is reflected in several aspects:

1. The power of optical: a comprehensive application of the bottom (CMOS). Honor 70, Honor 70 Pro, Honor 70 Pro+, the rear main flagship IMX800 base, no matter which gear they choose, users can have high standards of photosensitive elements, record more light details, and obtain a brighter and clear image quality Performance.

2. The power of calculation: the dual upgrade of algorithms and computing power. This is also the first time that the Honor Digital Series is the first to adapt to the Honor Image Engine Honor Computing Image Platform and RAW domain algorithm. It is combined with optical hardware to achieve the full focus HDR effect. Those who support strong computing power are the flagship processors of Tianxi 9000 and 8000, which are personally operated by the original team of the Honor Turbo team. The game experience is more stable and smooth.

3. Scenario power: In the real use scenario, especially the video shooting and other scenes that young people are very concerned about, promote the integration of new technologies. The Honor 70 series first creates the VLOG protagonist mode. Take an additional video of a "protagonist picture". Through the AL portrait recognition technology (Person Re-Ions) and portrait time tracking technology, real-time calculation of the protagonist's position in the picture to ensure that the protagonist is always located in the center of the picture, solving the problem that ordinary people will not compose and do not understand the mirror. When the protagonist is out of the frame or is blocked, it will be automatically paused after 5 seconds, and re -recorded after recovery, greatly reducing the workload of later editing. The panoramic screen and the protagonist screen were taken at the same time, and the same generation was generated to avoid the trouble of repeated shooting. It also liberated the hands of young people. It also harvested more videos materials, making VLOG content more colorful. This is the needs of the Honor Digital Series since the 50 series, which has been deeply cultivated in the scene of VLOG. 4. The power of face value: Since it is full competition, the appearance must be considered. The Honor 70 series follows the classic ID design of the digital family, the iconic rear -mirror design, superimposed fan -shaped symmetrical shape, and the symmetry beauty successfully treats obsessive -compulsive disorder (not). Ancient Greek philosopher Pydagoras believes that beauty is a natural harmony. "Symmetry" is one of the most common and most important features in the universe. There are phenomena such as energy conservation and time translation symmetry in the scientific field. The field of literature and art also emphasizes the confrontation of genres, the symmetry of architecture, and the symmetry of painting. Honor 70 Pro and Honor 70 Pro+all -symmetrical design are also a major progress in science and technology aesthetics.

It can be found that the comprehensive innovation of a variety of technologies has become a key feature of supporting the Honor 70 series of images, and also makes mobile images a game that cannot have shortcomings. The other end of the Ali Adene line must be a more free and wider sky, allowing young people to obtain more free image creation space with lower thresholds. It is hope for users and the mobile phone industry.

Professor Li Qiang of the Department of Tsinghua News Agency believes that under the premise of limited resources, the abuse of "inner rolls" may lead to a result that "everyone claims to be disadvantaged, but it is blind to deep issues." When the mobile phone industry is talking about "inner rolls", the ambitious manufacturers should focus on deep innovation of valuable, differentiated, and autonomousness, and come up with the ability to kill.

Honor can walk in front of innovation, and it is directly related to its double -wheel drive product model. It always closely combines technological breakthroughs with user needs in order to constantly discover new scenes and problems, and then find differentiated paths.

Technology will not stop, people's imagination of digital life will not stop. Naturally, the two -wheel drive engine of glory will not stop rolling. The full competition mobile phone market is the soil of innovation and prosperity. This is why China will definitely give birth to the next global high -end brand.

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