Regarding the thinking about the new media editor to strengthen the consciousness

□ Bai Dan

With the progress of economic and social progress and the development of science and technology, new media has developed greatly. The importance of new media as the party's news and public opinion work is also more prominent. However, while promoting the spread of information, the new media also breeds a lot of information with errors and even "rumors". Given that the new media has the effect of guiding social public opinion and spreading news information, it also has a certain impact on the shaping of society and public values. How to strengthen the awareness of the new media editors is a subject worthy of our in -depth thinking.

New media editors are facing a different working environment from traditional editors. Compared with the traditional media era, the number of information in the new media era has changed qualitatively. Traditional news editors generally obtain information through interviews with reporters or readers. In the new media era, due to the convenience of the Internet, the acquisition of news information is simpler. Essence In the new media era, the expression of news information is also more diversified. In addition to traditional text and pictures, the addition of audio, video, and animation elements, it has enriched the content of the news information. Readers also have more interaction and sense of participation while reading. The diversification of news forms and elements has increased the workload of new media editors, and put forward higher requirements for the professional literacy and consciousness of new media editors.

The current new media editors have the following shortcomings in their work. The first is the backward transmission concept. The second is that the concept and method of news editors lack innovation and lack of wonders. The third is insufficient innovation ability of work methods.

It is very necessary to strengthen the awareness of new media editors.

The first is to ensure the real -time and authenticity of the news. Compared with paper media, readers can use fragmented reading time to obtain news information through new media. One of the important tasks of the new media editors is to check the news of the news release. While ensuring the authenticity of the content, it is displayed diverse through videos, pictures, and interactive pages. Only by improving the awareness of the new media editors, can the real -time and authenticity of the news information be guaranteed. The second is to improve the role of public opinion. Practice has proved that the extremely high communication efficiency has made the role of new media guiding social opinion more prominent. Only by improving the awareness of the new media editors can we ensure that the news information contains the correct core values, better guides the audience, and achieves the goal of maintaining social stability. The third is to increase readers' acceptance of news information. The new media has the characteristics of 7 × 24 real -time display news information, and the multi -element display method can also be simplified to make the party's route policies and policies and government documents highly transmit information to the target group. During the epidemic, the adjustment of various epidemic prevention policies is also inseparable from the comprehensive use of new media. Only by increasing the awareness of the new media editors can we make the news content clearer and easier to understand, and better improve the acceptance of relevant audience groups to information.

Strengthen the new media editors to adhere to the principles of party spirit. The party's journalism is part of the party's cause. Regardless of the party newspaper, Evening News, and professional newspapers, it is a socialist news media under the leadership of the party. It is an important mouthpiece of the party and the people. The heavy responsibility of willingness and voices. Only by adhering to the principles of party spirit can we accurately grasp and understand the important spirit of the important spirit, and unswervingly grasp the correct public opinion orientation. By playing the correct news -oriented role, we can improve the quality of news and social influence and be recognized by readers. If the political orientation, value orientation, and behavioral orientation of the news are not controlled, it will deviate from the facts of the news and lose the credibility of the media.

Strengthen the new media editors to improve their professionalism. New media editors should increase the keenness of the news. In new media news, the use of elements such as pictures, videos is essential. Only by continuously strengthening their keenness in politics and social hotspots can we more accurately play the role of different elements. New media editors also improve their own organization and planning capabilities. The planning ability of the new media editors determines the final effect of the news. Through pictures, video and other methods, the news content has the rules and purposeful layers. The panorama is displayed to the reader to correctly guide public opinion in publicity.

To strengthen the new media editors, we must pay attention to the new media editing work. Through innovative news editing work processes, use digital technology to strengthen editorial consciousness, and adapt to the editing work in the new media environment. By learning digital layout design, using digital tools for information retrieval, using intelligent tools for content filtering and screening, more efficient news, improve work quality, thereby giving play to the characteristics of strong timeliness and various expressions in new media.

While strengthening the new media editorial consciousness, there are also the following two principles to grasp.The first is to ensure the true and accurate news content.The news content of the new media era is mixed with dragon and snakes, and it is easier to get eyeballs in false news and get higher exposure.This requires new media editors to strictly control the content, judge the authenticity and accuracy of the news, and guide the positive development of social values.In the case of information sources, the authoritative data and information released as much as possible should be used as much as possible. The content of unknown sources should be adopted after verification, so as to continuously strengthen the credibility of the media.The second is to maintain the authority of traditional media.New media editors often simplify the working link of traditional media for the timeliness and heat of the news, which can easily cause the spread of error information.While the new media editor, while innovating and spreading,, we must still adhere to the strict control of the content, adhere to the authenticity of the news, adhere to planning reports and in -depth reports, and provide readers with high -quality news.(Author Unit: Luliang Daily)

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