Chuanxiang Qiuyue: Looking forward to the construction of digital countryside to send more agricultural products to the "cloud"

Cover Journalist Xiong Yingying

Zhuhai Village, Baijie Town, Naxi District, Luzhou City, Sichuan Province, in a small house surrounded by a dense bamboo forest, in front of a stove, Qiuyue carefully cooked his hometown cuisine, stone grinding bean flower, dried pot fat intestines, hair and blood, pheasant chicken chicken chicken , Tengjiao Fish ... Two years, "sucking powder" by one -handed cooking skills.

Kawaka Kuangyue

Qiuyue was originally called Wu Qiuyue, a authentic farm girl. She had done "deep drift" and returned to her hometown to start a business in 2012. In 2020, she has entered the short video field with experience in e -commerce operations. She opened the "Chuanxiang Qiuyue" account in Douyin, and took the lens to the field of fields and dining tables to record her hometown life. Not only that, she also provided sales for Litang and Daocheng's alpine radish through live broadcast.

At the beginning of the first digital rural innovation design contest, as a "new farmer" who took root in the countryside, Qiuyue was looking forward to the competition.

"Looking forward to the construction of digital countryside, send more agricultural products to 'clouds' and sell them to all parts of the country and even around the world." Qiuyue said, "I also hope that the designers who participated in the competition can really enter the countryside, enter the fields, and experience the countryside. Life, design a good work that really meets the needs of the villagers. "

"Half -road monk" shooting short video

Two years in the ranks of tens of millions of fans bloggers

Before entering the short video industry, Qiuyue opened an online store and built a factory to produce Sichuan specialty snacks. In 2018, African swine plague came, and the price of meat raw materials rose, and the factory operations were losing money. In the end, they had to close.

During the epidemic last year, Qiuyue and her husband Huang Zhongping stayed at home to start thinking, what to do next. While the two thoughts, they thought that the environment of the hometown was so beautiful, and the family lived with joy. Why not try to shoot short videos to record.

Kawaka Kuangyue

If you do, do it. The two came out of the camera they bought before traveling and started to study photography and editing. After that, the younger brother also joined in. The three people “halfway” formed a shooting team to open the road of short video entrepreneurship.

At the beginning, it was also difficult. Due to the lack of shooting and editing skills, you can only learn while cutting. You often cut a video to boil one overnight. "It may seem to be a small problem now, but at the time we had to spend a few hours to study." Huang Zhongping said that as the more shot was shot, the more video was cut now. Hours. Not only daily shooting, but also aerial equipment such as drones.

In February 2020, after a month of perseverance on Douyin, the video of Qiuyue grinding beancurd in the Qiuyue burst fire, adding a powder of 500,000. More and more netizens have begun to pay attention to this face with a bright smile on this face, with good cooking skills. In two years, the fans of "Sichuan Xiang Qiuyue" exceeded 11 million and received 120 million praises.

From short video to live broadcast

Selling tens of millions of pounds of alpine radish a year

Recently, Qiuyue is also busy expanding new business.

In a live broadcast of the goods last Saturday night, Qiuyue hardly recommended the specialty Naxi morning tea in his hometown, and sold 5,000 bags of tea one night. According to her, there are more than 300,000 acres of Naxter early tea in the local area. Because there is no brand and no deep -processing projects, tea farmers are mainly selling fresh tea, and the output value is relatively low. "We want to use our own traffic to promote the Naxit morning tea brand of our hometown."

Kawaka Kuangyue

For live broadcasts, Qiuyue is already a light car. As early as June 2020, she tried to bring goods on Douyin for the first time, and sold more than 10,000 single alpine radish. From contacting the dried radish processing factory, to the improvement of product formulas, filling and labeling, and sales, she participated in every step.

"Chuanxiang Qiuyue" radish has become a explosion, and 30-40 million kg of alpine radish is consumed every year. The market demand has come up. Originally, there were only four or five employees and the dried radish factories on the verge of closure. They also expanded the branch factory, and the employee scale expanded to more than 300 people.

In August last year, Qiuyue cooperated with Litang County and Daocheng County to expand more than 10,000 acres of alpine radishes, driving more than 100 local growers to increase their income. In the past, villagers earned more than 1,000 yuan a year. 5 times.

"At the beginning of this month, the second branch factory has begun to be renovated, with a total of more than 8,000 square meters. In the future, it will not only process the dry radish, and the cakes and the local features will also be added." Huang Zhongping said that in this way Being able to work at the doorstep and have more time to accompany your family.

From short videos to live broadcast, digital technology has changed dramatically in Qiuyue's life. And she said that she hoped that the competition would bring more accurate digital information to her hometown, selling agricultural products farther, and truly increased their income and get rich.

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