New Audiovisual Media Fusion Summit explores the technical application scenarios of media integration trends

"Creative litting dreams integrate and create the future." Promoting media integration and development, finding technology for the media and looking for technology is the deserved meaning of the new audiovisual media integration and innovation and creative competition. Since the first media integration and innovation and creative competition, it has attracted the active participation of major universities, scientific research institutions, and scientific and technological companies across the country. Talent.

A few days ago, the New Audiovisual Media Integration Summit was held after the launching ceremony of the second audio -visual media integration and innovation and creative competition. Discussion.

At the summit, Zhao Zizhong, the dean of the New Media Research Institute of Communication University of China, took the lead in discussing the application trend of intelligent media. It explained in detail from four aspects: IT, AIGC, multi -mode processing and smart Zhongtai. It shared the face recognition system, image enhancement, intelligent review, and Yuan universe. He believes that when artificial intelligence and virtualized characters are combined, it is a very large field of innovation for the media. Virtual digital people are affected by the development direction of the Yuan universe. To achieve intelligent interaction, overall, and generality, the whole scene is required. The support, this is also the direction of the next stage of media integration.

Subsequently, Zhang Shilei, director of the CGTN media department, used the scene display to discuss the integration of media from various technological innovations in the application of media scenes. She proposed that integration and innovation will become an industrial chain. This industrial chain must have six dimensions of product innovation, service innovation, business process innovation, business model innovation, management innovation, and institutional innovation. Speaking of the outlook for the future, she said that opportunities and challenges will always coexist. 5G and 6G will break the boundaries of reality and virtuality, and restore the scene more realistic and immersed. The era when all things are connected to the Wisdom of all things have arrived.

Pan Quanxin, director of Beijing Radio and Television Rong Media Center and general manager of Beijing New Media Group, and general manager of Beijing Time, introduced some exploration and practice in media integration and innovation. Combined with the excellent performance of "Time Xiao Ni" and "Video Rescue is the Platform" in the first competition, she pointed out that in terms of content innovation, it is necessary to break from one yuan to diversity, break the one -scale content construction ideas; In smart interaction, focus on improving content services, government services, technical services, and sustainable development capabilities; in terms of technological innovation to "running" to "leading", the in -depth development of mainstream media should be led by technology. In the field of media integration, it is the basis for innovative projects such as "Time" and other innovative projects, and it is also the key to determining the sustainable development of the media.

Ding Wei, deputy secretary and editor of the Great Wall New Media Group, shared it in the form of online videos. He pointed out that as the first new media group with the Internet as the main body of Hebei Province, the Great Wall New Media has always insisted on making articles on "Rong", working on "new", from news promotion, technology leadership, and creating revenue. In terms of management innovation and other aspects, it has formed a "Great Wall model" with a certain influence in the country. He also proposed that it is necessary to firmly integrate the concept and strengthen the development; we must adhere to the innovation and the content as the king; to aim at the "three new" goals and show the characteristics of the media; we must adhere to the technical leadership and strengthen technical empowerment.

Immediately afterwards, Luo Ting, deputy general manager of Beijing Beitou Culture Tourism Co., Ltd., introduced the progress of the construction of Taihu Performing Arts Town, Tongzhou District, Tongzhou District, Beijing from the perspective of space landing and carrying. The needs of generations of consumers have been developed in creative space such as performing arts town, and the high -quality development of Beijing's urban sub -center has been explained.

Finally, Yin Yuanjiang, the founder and CEO of Beijing Qiwei Visual Technology Co., Ltd. Yin Yuanjiang, shared some applications in the industry in the industry in the industrial field of seven -dimensional technology using media fusion technology, and proposed to introduce the three -dimensional engine and video algorithm technology in the future. Scenes provide strength for industry development.

The second competition curtain has been opened, and the media integrates the ascendant. In the new era, a new topic has been proposed in the development of the media, and it also provides valuable opportunities. Contributing wisdom and strength to the development of media integration and development is the mind of all the guests, and it is also the way to the new audiovisual media integration and innovation and creative competition.

Log in to the website of the Beijing Radio and Television Bureau or the homepage of Guangming.com, and click the official website of the 2nd New Video Media Innovation Innovation Competition to browse the detailed information of the contest.

Official website address: https://topics.gmw.cn/node_147208.htm

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