The new Internet pop -up window is here!"Badping Advertising" chaos is expected to get cure

It is not easy to repeatedly pop up the advertisement on the mobile phone.

In order to regulate the promotion of pop -up window information, the National Internet Information Office, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision and Administration recently jointly issued the "Regulations on the Management of Internet Popular Window Information Push Service" (hereinafter referred to as the "Regulations"). Since September 2022 It will be implemented from the 30th.

The "Regulations" pay close attention to key links such as pop -up news information push, pop -up information content guidance, pop -up advertisement and other key links, and focus on solving the use of pop -ups illegal push news information, pop -up advertising logo is not obvious, advertisements cannot be closed, malicious speculation entertainment entertainment Daging, push frequency too much, unreasonable proportion of information content, induced users click on implementation of traffic fraud.

From the beginning of December 2021, the State Administration of Market Supervision and Administration announced the "Measures for Internet Advertising Management (Draft for Public Soliciting Opinions)" (hereinafter referred to as the "Draft for Soliciting Opinions"). Wait, the "Provisions" proposes that pop -up window push advertising information should be recognizable, significantly indicating the "advertisement" and closing signs to ensure that pop -up advertisements can be closed with one click, less than one year, and the functional departments of the State Council have successively made people make people one after another. The pop -up advertisement of "invincible" and "annoying and annoying" has made many people in the industry feel the breath of the Internet in all directions.

The reporter of the Rule of Law Daily noticed that it was also a "pop -up window", which was different from the perspective of the "Draft for Soliciting Opinions" that focuses on the "Draft for Soliciting Opinions" 9 months ago. 》 The focus is on the level of maintaining network security, so that the "pop -up window problem" governance is more in -depth and comprehensive.

The "Regulations" pointed out in the first section of the opening of Mingyi that its formulation basis is the cyber security law, the protection law of the minor protection, the advertising law, and the "Administrative Measures for the Internet Information Service" and other laws and regulations. We should abide by the constitution, laws and administrative regulations, promote the core values ​​of socialism, adhere to the correct political direction, public opinion orientation, and value orientation, and maintain a clear network space. "

If the "Regulations" clearly list the provision of Internet pop -up information push services, nine requirements shall be complied with, of which more than half of the content of maintaining the security of network space. For example, the clear illegal and bad information of the "Ecological Governance Regulations of the Internet Information Contents" shall not be pushed, especially for malicious speculation entertainment gossip, scandal privacy, luxury showing wealth, ugly and ugly, and other violations of public order and custom content. Related the relevant old news related to a topic; those who have not obtained Internet news information service licenses shall not be populated to push the news information. Popular push information involves other Internet information services. Those who have been reviewed and approved or obtained by the relevant authorities; those who push the news of the pop -up window shall strictly follow the "Internet News Information Draft Source Unit" issued by the National Internet Information Office. Information content, ensure the traceability of the source of news information; enhance the diversity of information on pop -ups, scientifically set news information and the proportion of content in the vertical field. , Disaster accidents, etc., causing social panic.

"This shows that the" Provisions "is a vertical system and the full coverage of the field, which is much larger than the previous governance." Said Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law.

The use of pop -up windows to hijacking traffic is invincible, and many netizens have to passively accept and watch. In the future, such chaos is expected to be cured.

The "Regulations" proposes that it is not allowed to set up algorithm models that induces user obsessed, excessive consumption or other illegal ethics and morals; shall not use algorithms to implement malicious shielding information and excessive recommendation; Third -party links, two -dimensional code and other information; they must not use pop -up information to push services to induce users to click to implement traffic fraud and traffic hijacking.

Zhu Wei analyzed that the "Regulations" summarized the governance experience of pop -up information publishing, information dissemination, algorithm recommendation, etc., and the protection of consumer rights, protection of minors, national security and cybersecurity, and traditional pop -up advertisements The problems are included in the scope of governance.

It is worth noting that the "Regulations" emphasize the protection of the legitimate rights and interests of Internet consumers. For example, the specific form, content frequency, cancellation channels, etc. of the user pop -up window information push service are clearly notified by service protocols, etc., and fully consider the user experience and the frequency of scientific planning and push; Any form of interference or affecting the user's closure of the pop -up window; pop -up window information should significantly indicate the identity of the pop -up information push service provider.

In particular, the "Regulations" particularly emphasized the protection of minors, and proposed that it is not allowed to use algorithms to push the portraits of minor users to push it to it that may affect its physical and mental health.

Liu Junhai, a professor at the Law School of Renmin University of China, believes that there are often black -gray industry chains behind the infringement of minors' network privacy, and some of them are drained from various platforms to chat tools. The network platform needs to actively act as the main responsibility to create a safe and clean network environment to escort the healthy growth of minors. If illegal push information may not only be punished by administrative penalties, but also leads to civil lawsuits. The "Regulations" also strengthened the supervision of the "pop -up window problem". It proposed that the Internet pop -up window information push service provider should consciously accept social supervision, set up convenient complaint report entrances, and timely handle public complaint reports on pop -up information push services. At the same time, encourage and guide the Internet industry organizations to establish and improve the guidelines for the Internet pop -up window information push service industry to guide the healthy and orderly development of the industry.

"This" Regulations "introduced to prevent the growth of barbaric growth and disorderly expansion of Internet companies, for the governance of pop -ups illegal push news information, non -obvious pop -up advertising logo, malicious speculation entertainment gossip, too much push frequency, implementation traffic, implementation traffic False and other issues are conducive to creating a righteous Internet ecological environment. "Liu Junhai said.

Source: Rule of Law Daily

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