TCL released 98Q10G giant screen TV: large -size and mini LED set off a big screen trend

In the first half of this year, TCL brought us a new Q10G series of TV products, and achieved 16000+ sales results in just two months. There is no doubt that this is TCL and a highlight moment of MINI LED technology. 4 months later, TCL held a press conference and released a series of new products 98Q10G and attracted widespread attention from the industry.

The performance configuration of the TCL 98Q10G is "impeccable", which makes the industry vibrate. For example, backlight technology, MINI LED is used as a technical foundation. With 672 backlight partitions, 98Q10G can get higher brightness, higher contrast, wider contrast, wider contrast, broader contrast The advantages of color gamut and longer life. For another example, the panel performance, XDR shows that the brightness can reach 1600nits, 16 million: 1 contrast and 95% DCI-P3 high color gamut, △ E≈0.99 high color accuracy guarantees the rich and vivid color. The collar chip M1, 4+128GB storage combination ensures the smooth operation of the TV itself, plus the 98 -inch large size, so that the 98Q10G viewing experience is directly to the industry ceiling.

"Time, location, people and people" excellent opportunities

When the door opened, the first reason for TCL to launch 98Q10G must be market -oriented.

In the first half of this year, the sales volume of 75 inches above and above in offline channels showed an upward trend, while TVs of 65 -inch and below were showing a downward trend. The online channels were slightly different. 65 inches and above, while the size of the TV decreased is 55 inches and below. It can be seen that from the trend of the entire market, large -sized TVs are more popular. Luo Chao Channel also mentioned in the article that in the current market environment, large -sized and large televisions have already become a new increase in the industry.

In a large number of large -scale TVs, 98 -inch is also known as "golden size": it can meet the needs of 4K/8K ultra -high resolution playback, and can meet the pictures of information presentation and content viewing in smart interconnection and TV application. Reasonable distribution needs, and there is no cost problem such as space display and transportation of more than 100 inches.

Secondly, the excellent sales of the Q10G series TV and the positive feedback of consumers have launched the confidence of 98Q10G for TCL. The Q10G series TV released in May proves its excellent competitive strength with 16000+ sales, and has been titled "The most worth buying TV in 2022". However, the lack of large -sized models has left consumers a lot of regrets. As the market's call for large -sized Q10G is getting higher and higher, the release of 98Q10G is not only to meet user needs, but also an important supplement to the MINI LED camp. Essence

Secondly, TCL's launch of 98Q10G also has a technical reason. In terms of technical reserves, TCL is well deserved to be the leader in the field of mini LED. Public information shows that TCL has 4 MINI LED backlight display laboratories and 470 related patents, and there are two patent awards: "backlight driving control methods and systems" Woning the patent gold award, "high color gamut ultra -thin MINI LED new backlight and display patent layout" won the gold award. 98Q10G, as the latest achievements of TCL in the field of MINI LED, in addition to using hard indicators such as partition backlight and MINI LED chips, showing the strength of TCL in MINI LED technology to the market, it also shows its powerful supply chain integration capabilities. Therefore The huge TV with a new generation of backlight technology can control the price in the early 20,000 yuan, and the "quality ratio" is quite prominent.

The "supply chain integration capacity" mentioned here mainly refers to Huaxing Optoelectronics, a trump company with more than 200 billion yuan of TCL investment. It can be said that with Huaxing Optoelectronics as a guarantee that TCL can always get the industry's top -level physical screen with the latest technology, and it can better control the cost, so that Q10G's "Quality price ratio" is full.

In fact, the appearance of TCL 98Q10G seems to be "arranged early in the morning." In August 2021, TCL released the MINI LED strategy and overs screening strategy, and now it seems that 98Q10G is the crystallization of the results of these two major strategies. From the beginning of the TCL's large -screen strategy and the MINI LED strategy, they were not independent of each other, but coordinated and landed together. The fierce changes in the size of the large -screen TV must make new requirements for display technology. In addition to using 4K or even 8K resolution to improve the PPI, the innovation of backlight technology is needed to ensure the key indicators such as the brightness and contrast of the picture.

TCL put forward the goal of "hope to make the TCL smart screen first in the world in 3 to 5 years, and the sales penetration rate of TCL Mini LED in large -sized products exceeds 60%", in the future, it will only be more axious in the future. Adjust the product line, and try more to combine oversized TV and MINI LED technology to stimulate user pain points with a combination of "big screen experience+innovation technology", and form the core competitiveness of the product.

In the end, I have to mention that under the guidance of giants such as TCL, the release of giant screen TV has become a trend. International giants, including Sony and Samsung, have continued to accelerate their pace in the past two years. The incomant large -screen TV is not uncommon. As a manufacturer involved in giant screen TV earlier, TCL will inevitably respond more actively to consolidate their position. And another industry trend is that industry giants are also actively deploying the next generation of display technology. Some manufacturers bet OLED, some manufacturers bet Micro LED and so on. The TCL's optimistic MINI LED can be described as the most obvious new generation panel technology at this stage. Compared with the traditional LCD, the brightness is higher and the backlight control is more accurate. Compared with OLED, the life expectancy is greatly prolonged and saved more power. More importantly, MINI LEDs have taken care of performance and cost well, and it is more likely to popularize a large scale at this stage.

As the header of the MINI LED camp, TCL released 98Q10G is actually a strong support for the MINI LED technology route, and hopes to complete the technical iteration upgrade through more products, thereby consolidating its leading position in the MINI LED field.

Generally speaking, the TCL releases 98Q10G behind it also reflects the more intense market battle. The "fairy fighting method" of the head player is giving birth to more products that are constantly breaking through the technical level and conceptual definition level. The plain TV market.

Dare to fight against the trend and dare to set off the trend

From the perspective of the overall market environment, the sales of color TVs in China are not optimistic. Qunzhi Consulting predicts that the scale of China's TV market in 2022 was 38 million units, a year -on -year decrease of 5.1%, which is basically a level ten years ago.

Although there are major environmental factors such as the economy in the color TV industry, the industry participants themselves have some obvious problems. For example, the slow -moving sense of technology has made most TV manufacturers do not care about the iteration and upgrade of technology, and have been survived in key areas such as screen panels and display technology. The most typical example is the slow popularity of high resolution, and the stop of the TV panel. For a long time, the TV of 1080p+LCD panels has become the mainstream of the industry, and these products do not care about user experience at all, consumption It is not surprising that no longer favors.

In addition, most TV manufacturers are also relatively slow in terms of user needs, and have not kept up in the Internet and intelligent transformation. For example, the TV operating system, many manufacturers do not do well, have lack of functional interaction, and cannot meet the needs of consumers in scenarios such as smart interconnection; The demand for large size changes and layout.

Back to the 98Q10G product, it is not only an important part of the product line of the Q10G series TV, but also an important part of the entire TV industry to set off a popular trend for MINI LED technology and oversized screens. MINI LED technology is the core competitiveness, while "98 -inch" is an important means to play the advantages of MINI LED more. In the end, it helps TCL to complete the awareness of MINI LED technology, covering more users.

For TCL, 98Q10G's industry occupies is very important. This is an important product that helps TCL sitting in the MINI LED market. TCL wants to sit in the MINI LED market first, full -size coverage is indispensable, especially the 98 -inch future "soldiers must fight". However, judging by the current "quality ratio" of 98Q10G, TCL already has a significant advantage in this upcoming war. MINI LED technology empowerment can make 98 -inch TVs achieve excellent display effect, and 98 The technical leading advantage of TCL in the field of MINI LED is even more obvious. If you want to achieve the grand goal of large -screen strategy and MINI LED strategy, you want to take the first position in the MINI LED market. 98Q10G is just right.

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