Hongrida: Follow the industry's trend and continuous innovation and practice to have unique market competitiveness

Hongrida is a high -tech enterprise specializing in the development, production and sales of precision connectors.

Adhering to the concept of the core of sustainable development, the key technologies in the field of precision connectors continue to invest, Hongrida has established a technical system for the development and processing of product research and development, the development and processing of precision molds, and the entire process of product precision processing technology to form formed It has technical specifications with independent intellectual property rights. At the same time, related technologies are continuously upgraded and accumulated in the process of product application, and the core technology level continues to improve the core technology level.

With R & D as the core, quality cornerstone, market -oriented, service -oriented development concept, it is committed to providing customers with high -quality, high -performance precision connector products. Products, intelligent wearable devices, computers and other 3C fields.

Quality system improves customers with rich customer resources

The connector is a functional element that implements the connection between electronic product devices, components, equipment, and subsystems. It plays the role of transmitting energy and exchange information. It can enhance the flexibility of circuit design and assembly. The scene of light signal transmission and interaction is an indispensable basic component that constitutes the electrical connection of the whole machine circuit system.

In recent years, benefiting from the sustainable development of downstream industries such as new energy vehicles, data and communications, computers and peripherals, and consumer electronics, the global connector market size has generally expanded. According to statistics from Bishop & Associates, the global market size of connectors has increased from US $ 48.923 billion in 2011 to US $ 62.727 billion in 2020, with an average annual compound growth rate of 2.80%. The huge market demand in the downstream industry of the connector has created a broad market space for the development of the connector. In the future, the market size of the connector will continue to grow.

Products such as precision connectors, precision mechanisms such as Hongrida R & D and production are mainly used in the production of consumer electronics such as mobile phones and peripheral products, headphones, wearable equipment. With rapid and efficient R & D response capabilities, comprehensive, systematic precision mold design capabilities, and advanced automated equipment development capabilities, Hongrida has been continuously improved and optimized production technology to flexibly and effectively meet customer personalized needs.

Hongrida has established a sound quality management control system, equipped with advanced measurement and detection equipment. It has passed IATF16949: 2016 Quality Management System Certification, ISO14001: 2015 Environmental Management System Certification, IECQ QC080000: 2017 Harmatic Material Process Management System Certification, ISO45001 : 2018 occupational health and safety management system certification and GB/T29490-2013 Intellectual property management system certification.

Customer resources and customer share reflect the deep cultivation and market position of consumer electronics manufacturers in the industry. Hongrida provides multi -category product options around high -quality customer channel resources, and its sales revenue has steadily increased.

Relying on strong product quality and high -quality services, at present Hongrida and Wintai Technology, Chuanyin Holdings, Xiaomi, Weichinli, Tianlong Technology, Huaqin, Little Genius, TCL, ZTE and other well -known manufacturers have established stable long -term cooperation The relationship, Hongrida's product application terminal includes global mobile communication terminal brands such as Huawei, Xiaomi, OPPO, vivo, Samsung. The good cooperation with well -known enterprises at home and abroad has ensured the rapid and sustainable growth of Hongrida orders, and rich high -quality customer resources have improved comprehensive strength.

Because the above customers' identification of the supplier of its purchase chain is extremely strict, it will fully examine the company's reputation, product quality, supply capacity, product price, financial status and social responsibility The relationship reflects that Hongrida already has a high market position in the field of connectors. Hongrida will further strengthen the penetration of the existing customers through continuous process optimization, product iteration and quality improvement, and gradually open up new customers to continuously enhance market position and industry influence.

Hongrida has a unique management team, a solid technology R & D team, and a superb business operation team. In the future, Hongrida will focus on layout the 3C field, with independent innovation, product development, mold development as the core, and support the full -process manufacturing technology of mold development, stamping, electroplating, injection molding, assembly, etc., and reasonably allocate resources according to the industry development trend. On the basis of existing customers and technical advantages, further enhance the core competitiveness.

Competitive advantage is unique in application prospects

The technical characteristics of connectors products are greatly affected by the technological development of the downstream industries. Each technological progress and change will bring huge changes and even revolutionary impacts to the entire industry, thereby promoting the continuous development of the connector industry. In recent years, electronic products such as mobile phones and computers have flourished, and the fields of communication, consumer electronics have gradually integrated, leading the connectors to develop towards high -speed, miniaturized, and high -performance.

As a comprehensive solution provider for the research and development, production and sales of connectors products, Hongrida takes full -process manufacturing technologies such as independent innovation, product development, mold development, and relying on mold development, stamping, electroplating, injection molding, assembly and other full -process manufacturing technologies. Provide customers with integrated solutions for multiple products. Since its establishment, Hongrida has followed the development trend of the industry closely, actively explored, and continuously carried out innovation practice.

Hongrida focuses on the in -depth research of the development and precision manufacturing technology of connectors. For many years, it has adhered to independent innovation. After continuous technological development and the accumulation of precision manufacturing experience, it has established independent knowledge around product R & D design and precision manufacturing. The core technical system of property rights, including waterproof Type-C development technology, multi-component development technology, fully automatic multi-material belt molding technology, high-precision terminal bending technology, deep-drawing shell development technology, assembly & test & packaging & packaging & packaging & packaging & packaging Ten core technologies such as integrated automatic automatic machine technology, automatic connection point glue technology, first metal buried after molding, micro -end nickel technology, and micro -high precision structure MIM technology. Hongrida's core technology has a unique competitive advantage and broad industry application prospects in the industry. After years of research and development and accumulation of precision manufacturing technology, Hongrida has mastered the core technology of the mobile phone connector field. It has been identified by Suzhou, Jiangsu Province, and Jiangsu Province, and Jiangsu Province's specialized new giant enterprises.

Since November 2016, Hongrida has been identified as a national high-tech enterprise, and the compact flat-type T-FLASH card seat, layer of interchange triple-multi-functional integrated hot insertion plug-in plug-in plug-in plug-in plug-in plug-in plug-in plug-in plug-in plug-in plug-in plugging A number of products such as mobile phone card seats, new high waterproof USB Type-C connectors with dual waterproof design have obtained high-tech product certification.

As of December 31, 2021, Hongrida has 123 authorized patents, including 27 invention patents and 96 practical new patents. Hongrida's core technology with independent intellectual property rights provides strong support and guarantee for the company's sustainable development.

Driven by technology and guidance of market and customer needs, Hongrida has continuously carried out independent research and development, forming a dual -synchronous R & D model for active research and development and customer needs.

The active research and development model is based on the analysis and judgment of the development trend of the connector industry, cutting -edge technology, and the understanding of the changes in customers and market demand. Essence Customer demand R & D model is based on customer needs, and customized research and development according to the customer's different needs of functional characteristics, technical parameters, and application scenarios.

Hongrida's active R & D model and joint implementation of the research and development of customer needs, take into account the technical reserves and the customized demands of existing customers, and meet the diverse needs of customers in the process of improving their technical strength.

Revenue steadily climbing the future plan clearly

Judging from the operations in recent years, Hongrida's performance has been steadily rising. In 2019, 2020, and 2021, Hongrida realized operating income of 481 million yuan, 605 million yuan, and 618 million yuan, respectively, and realized net profit of 37.749 million yuan, 60.1815 million yuan, and 62.6241 million yuan.

In this public offering, Hongrida plans to raise no more than 51.67 million shares, not less than 25%of the total share capital after the issuance. It is intended to invest 423 million yuan to raise funds for Kunshan Hanjiang precision connector production project, and invest 60 million yuan to supplement mobile funds.

Kunshan Hanjiang Precision Connector production project is Hongrida's production capacity expansion project. Through the implementation of the project, on the one hand, it helps Hongrida breaks through the bottleneck of production capacity, improves comprehensive supply capabilities and service capabilities, and meets the growing market demand of downstream industries. The important strategic layout of guaranteeing and adapting to the development of the industry and consolidating market position; on the other hand, Hongrida will take the implementation of this project as an opportunity to comprehensively introduce advanced production equipment, intensive information systems and professional production technicians, and combine ERP, MES For the application of management and operation systems, the automation and intelligent transformation of the production process will be achieved, the overall manufacturing strength is enhanced, the scale effect is formed, and the business development is provided with a strong guarantee.

This fund -raising investment project is also equipped with the construction of the R & D center, which can effectively improve Hongrida's research and development and independent innovation capabilities, consolidate the technological advantages, and moderately expand the research and development staff team to serve the continuous innovation and upgrading of Hongrida's main products and new products R & D, improve Hongrida's customized R & D production capacity, better meet customer personalized needs, and thus comprehensively enhance market competitiveness, and lay a solid foundation for the achievement of sustainable development.

Based on the company's development strategy, Hongrida has formulated specific development plans in the next three to five years.

In terms of business, Hongrida will vigorously promote the construction of this fundraising project, help break through the bottleneck of production capacity, improve comprehensive supply capabilities and service capabilities, and meet the growing production equipment, intensive information systems and professional production technicians of downstream industries. Based on the application of management and operation systems such as ERP and MES to achieve automation and intelligent upgrading of production processes, and enhancing the overall manufacturing strength.

In terms of products, Hongrida will grasp the development trend of the industry, take the Type-C connector and BTB connector as a key development direction, and increase investment in MIM products at the same time, and continuously optimize the main product structure.

In terms of research and development, through the new research and development center, Hongrida actively implemented intellectual property protection, and vigorously developed key technologies and core technologies with independent intellectual property rights.

In terms of market, Hongrida will increase market development and expand sales channels in order to achieve comprehensive coverage of key domestic regions, while actively developing the overseas connector market.

In terms of management, Hongrida will comprehensively improve the management system in terms of organizational system, product quality, cost management and other aspects, optimize management methods, and further improve management levels.Text/Li Shuo Daily Economic News

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