China Institute of Metrology Sciences Research: Live E -commerce Blue Book

China Institute of Metrology Sciences and China Customs Science and Technology Research Center, China Commercial Federation, China Consumer Association, Meiwang (Shanghai) Network Technology Co., Ltd. (hereinafter referred to as "Mei Wi") and other sixteen units have recently discussed and co -discussed in Beijing and The results of the "High-quality Development Report on the Live E-commerce Industry (2021-2022)" were released (hereinafter referred to as the "Blue Book").

According to reports, the Blue Book systematically explained the current development status of the live e -commerce industry, and affirmed the important role of live broadcast e -commerce in helping Chinese brand development, economic internal circulation and rural revitalization, and systematically sorted out the live e -commerce industry State supervision policies and regulations, platform supervision rules and special governance actions, as well as the development of standards, inspection, testing, certification, and quality management levels of the live e -commerce industry, and summarize and propose challenges and response measures facing the high -quality development of the live broadcast e -commerce industry.

Participants believed that the content of the blue book was in line with reality and had forward -looking guidance for the development of the industry. With the increasingly improved policies and supervision, the live e -commerce industry will usher in a more sustainable and steady development, which will help new consumer economic development, domestic goods promote the revitalization of new national tide, domestic production and upgrading of supply chain, and the creative creation of consumer life.

Wu Tong, China Institute of Metrology Science, Liu Yang, China Customs Science and Technology Research Center, Sun Zhisheng, China Commercial Federation, Guo Zhixin, Pharmaceutical Review Center of the State Drug Administration, Tang Zhe, China Consumer Association, Mei wrist partner Wei Yinghui, Fan Jiahui, vice president of Hangzhou Shucai Network Technology Co., Ltd., participated in the seminar.

Promote the development of new national tide development live broadcast e -commerce to promote new consumption

Wu Tong said that as a new model and new format for live e -commerce as a online retail, it has played an important role in helping farmers and agriculture, expanding employment, helping the development of Chinese brands, improving new consumption growth points, and stable economic growth.

According to data from the National Bureau of Statistics, the total retail sales of social consumer goods in 2021 were close to 45 trillion yuan, of which about 5%of the live broadcast e -commerce market share. According to the calculation of iResearch, the scale of the live broadcast e -commerce market in 2023 will exceed 4.9 trillion yuan.

The Blue Book shows that the development of live e -commerce has promoted a series of new occupations, and created and driven a large number of new jobs. As of the end of 2020, a total of 8,862 companies related to live e -commerce companies in China were registered. According to public data from the Ministry of Human Resources and Social Security, as of the end of 2021, the national live broadcast industry has exceeded 10 million, the number of industry anchors in the industry has reached 1.234 million, and the number of employees has increased rapidly at an rate of 8.8%per month, covering the user scale 8 8.8%, covering the user scale 8 8.8 More than 100 million.

Sun Zhisheng believes that the rapid development of live e -commerce companies shows the advantages of strong interaction, high conversion rate, and decentralization of consumption. Domestic and high -end supply chain.

According to Wei Yinghui, on the one hand, live broadcast e -commerce can help brands quickly gain customers, promote transformation, promote the integration of product effects and trust, so as to achieve the supply of multi -party dividends. The industry head institutions have helped many domestic products brands to achieve the development breakthrough of "from 0 to 1, from 1 to 10". The live broadcast room seized consumers' minds, and quickly grew into the number one category.

On the other hand, live broadcast e -commerce has reduced the cost of circulation and information communication costs. For real -time feedback on the production side, it can minimize the risk of inventory, contribute to the new capacity of the industrial chain group, and effectively promote the localization of the supply chain. In recent years, many high -quality domestic products brands from the live broadcast room have promoted the localization of mid -to -high -end supply chain. For example, the leader of makeup remover, get rid of the Japanese monopoly, and realize the nationalization of core raw materials polycerin emulsifiers. The core ingredients of the core ingredients and the localization of core packaging materials.

Internet expert Zhu Ping Dou believes that the development of live e -commerce companies will help promote more high -quality domestic goods to become national tide, allow more high -quality agricultural products to get out of the mountains, so that more people who need to be helped are seen, to help farmers such as help Action gives temperature.

Industry self -discipline and supervision

In recent years, the standardization of live e -commerce trading has been included in the development plan of the national "Fourteenth Five -Year Plan" period. A series of live e -commerce -related national standards or group standards have also been established. The Ministry of Live Broadcasting Agency took the lead and introduced corporate standards, forming a standard common advancement model for regulatory authorities, industry associations, live broadcast platforms, and head institutions.

The Blue Book proposes that it has improved the professionalism of live product control and continuously providing users with high -quality services. It has become an important consideration for the improvement of the quality of live e -commerce.

Guo Zhixin believes that the steady development of the live e -commerce industry is inseparable from the support of the supervision of all parties. It is necessary to strengthen the coordinated governance of the regulatory agencies, such as the publicity and disclosure of the Internet for daily spot inspection, such as important content and networks and the Internet. The reports of the faith office and other departments realize the social co -governance through the network management network.

Tang Zhe pointed out that the standardization of live e -commerce companies is a long -term job, including after -sales protection work including complaints and user services. Industry participants should be equal to external supervision and internal self -discipline dual.

As a live broadcast agency who participated in this blue book, the industry head institution that launched the standardized construction in the industry, Mei wrist partner Wei Yinghui introduced the process and specifications that Meiwang team obeyed in the live broadcast and compliance in detail.And said that in the future, Mime wrist will, as always, strictly control product quality and protect consumer rights.Liu Yang's experience of the experience of Mei wrist expressed his affirmation: "Based on their own practice and actively sharing experience based on their own practice, it will help regulatory departments, industry associations, live broadcast platforms, industry institutions and other parties to better understand the industry and further promote the industryStandardized development. "Wu Tong introduced that the Blue Book from the project, writing to the review and release, which lasted over a year.Participating units cover all industrial -university -research parties such as scientific research institutes, testing institutions, and head enterprises.The Blue Book is a staged summary of the high -quality improvement of the live e -commerce industry. It is a review of the past and the future of the future. I also hope that the release of the Blue Book will bring new inspiration to the development of the industry.

- END -