The shared charging treasure that everyone wants to scold is still increasing

With the continuous development of science and technology, many people have become accustomed to going to the world from a mobile phone, from a car to a meal to the order. The prices of the charging treasure are also adjusted. The author of this article shared the views of users and franchisees on the shared charging treasure that continued to increase prices. Let's take a look.

Shared charging treasure is becoming another "consumer assassin" on social networks.

A few years ago, when the shared charging treasure was first launched, its rent was only 5 cents/hour. In 2022, people were surprised that it had risen to up to 8 yuan/hour. The talk show actor HOUSE ridiculed in the recent performance: "The shared charging treasure is terrible. I use its electricity to suck my blood. It is rented to me. Old electric? "

01 The shared charging treasure is not sold, but lessons

In the first half of this year, the earthworms living in Beijing went to Wuxi for a business trip. On the high -speed rail back to Beijing, she touched a charging treasure in the bag. This shared charging treasure was borrowed in Wuxi. As a result, she forgot to return it in the bag. The moment she took out the charging treasure, she was very panicked: how did she return back to Beijing? In the past, do you want to deduct hundreds of dollars? She began to search for "how to pay back a charging treasure in different places" "What to do if I didn't pay back a charging treasure for a long time."

Earthworms are a worker in the entertainment industry. They often go out to work, and almost every time she goes out, she will rent shared charging treasures. Staying all day long, mobile phone power is always not enough. Sometimes it is necessary to recording with mobile phones temporarily. Sometimes it is too many videos on the subway. I am worried that the mobile phone power cannot be supported to the gate.

For this reason, she also bought six or seven charging treasures herself, but each time she went out, she either forget to bring it or not have time to charge the charging treasure. Some charging treasures could not be found at home. The final ending is still that the earthworms hurried out and could only rent shared charging treasures.

The number of mobile phone power has the anxiety of modern people, and no one can withstand the number in the upper right corner of the screen to turn 1%. The deduction record page of the earthworm mobile phone shows various places she has rented a charging treasure: the medical examination hospital, restaurant, coffee shop, shopping mall, cinema ...

Earthworm shared charging treasure consumption records. | Interviewee provided

Looking at these records, she also found that the lease price of charging treasures did rise year by year. Over time, I have been leased for less than an hour. In 2019, the price she paid was 1.5 yuan, while the 2022 was 4 yuan. Today, she spends three or four hundred yuan a month on the lease of charging treasures. Some consumers have found that the price will be different when the same brand shared charging treasure is placed in different positions. In commercial areas such as Sanlitun, the rent of the charging treasure is almost 6 yuan per hour. Calling Technology has clearly marked the price instructions directly on the official website: "Calculation shared charging treasure equipment is determined by comprehensive factors. Different regions, different scenarios, and different merchant stores have different operating strategies. The charging standards will be inconsistent."

Such a expensive charging treasure is easy to borrow and return it. Many people have stated that they have experienced the time when they have borrowed charging treasures but they can't find the machine to pay back. They leave the area where the borrowing of the charging treasure, and the machines that they encounter may be different brands. It may be full. Some netizens teased: "The charging treasure that is not yet dropped has become a new urban legend."

If you can't, forget it, the result is to buy it. Most shared charging treasures are at 99 yuan. If you cannot return, you can choose to pay a deposit of 99 yuan. In social media, someone was showing 28 charging treasures that they were forced to buy because they forgot to return, and it cost a total of 2772 yuan.

Some netizens showed the charging treasure they were forced to buy. | Figure source network

People's grievances of shared charging treasures are getting deeper and deeper. In the first half of 2022, Shenzhen's shared charging treasure -related service complaints increased by 200%year -on -year. On the black cat complaint platform, more than 85,000 complaints about shared charging treasures.

02 Consumers? No, still pit franchisees

Because many charging treasure brands were listed in 2021, this year was regarded by the industry as a "capital harvesting year" for shared charging treasures. By 2022, charging treasures are everywhere, and prices have risen all the way. It seems to be a profitable industry, but in fact, it has continued to lose money. The "Research Report on the 2022 China Sharing Charging Treasure Industry Market Research Report in 2022" shows that in the first half of 2022, the average daily flow of head companies in the shared charging treasure industry decreased to varying degrees from the same period last year. The well -known monster charging with the "shared charging treasure" has been charging, since its listing, the loss of each quarter has been nearly 100 million yuan.

According to the financial report of Monster charging, the source of income of the charging treasure brand company mainly includes the charging business and the sales of mobile power, and the revenue of the charging business accounts for more than 90%. The direct reason for losses is that the income of charging cannot be completely taken away by the company, but is divided into the merchants where they are placed. In addition to paying the merchant's entry fee, the charging treasure brand will also pay the merchant's charging income sharing. The prospectus of monster charging shows that the incentives for merchants are 50%-70%.

Because there are no technical barriers, the brand of sharing charging treasures has emerged endlessly, and large capitals such as Meituan have also entered. In the process of brand competition, the entry fee is getting higher and higher, and the division of merchants is getting higher and higher. According to the "IT Times" report, the "price war" between shared charging treasure brands was at its peak, and the brand and merchant had a 1: 9 score, and even the brand was 100 % profitable to the merchant. In addition to this direct -operated method, in order to expand the market, many charging treasure companies also implement the franchise agency model. Franchisees must pay brand costs, and then they can get a certain amount of equipment ownership and disposal. Those who buy the equipment use their own connections and channels to put these charging treasures in various places. These agents usually get more than 90%of the sharing, and at the same time they can master the pricing power of the purchased machine.

Therefore, the charging treasure in many places has an unreasonable price, which is also related to this proxy mode, and even more, in order to increase the time of the user’s rental time, after the charging treasure is borrowed, it quickly fills the machine to fill the machine. Essence

The joining agent sounds attractive, but the actual situation is that many agent salesperson will also encounter the same "pitting" as consumers. A young man living in the county in Inner Mongolia shared his experience of joining the shared charging treasure project. According to him, in the second half of last year, he invested 150 brand charging treasures at one time, one of which was the local hospital. But it didn't take long for this to be occupied by the new brand charging treasure.

He learned that the point of the hospital was occupied by the "direct -operating" of the same brand. Even if he occupied this point first, after signing a contract with the hospital "direct business", his charging treasure equipment could only exit. This made him feel that as an agent, he could not enjoy fair competition at all.

On the Internet, many people promoted that joining the charging treasure project can become a chance to start a small -cost entrepreneurial business. On a second -hand trading platform, there are many posts named "Failure for Entrepreneurship and Selling Charging Treasures at low prices". From the actual situation, the existence of a franchisee agent is only a way for brands to reduce capital pressure and share risks.

03 How far can the "sharing economy" go?

After all, "convenience" is still too great. A few years ago, when the shared charging treasure had not been seen everywhere today, if the mobile phone was out of power, earthworms were very good at charging mobile phones in various ways: in the hotel, she would trouble the boss to charge the front desk; In the subway, she will ask the staff to swipe the subway card after charging. She can find a charging plug in the toilet in the mall, or to turn off the network of all apps in order to save power, leaving only the reading app to pass the time on the way home.

Shared bicycles are also becoming bad. | Netease Cultural Innovation

But when the shared charging treasure can appear almost within any sight, these troubles can be replaced by opening the phone and spending three seconds to scan the code. It's right. When the main business continues to lose money, shared charging treasure companies are also looking for other sources of income. In 2021, Zhumang Technology said that it has developed a mask machine and AED in vitro deflation machine all -in -one products. Monster charging has tried the method of jointing the charging treasure with the IP, and also entered the field of liquor, gift machines and other fields.

Not only is the charging treasure, most of the "shared economy" products have harvested from the mouth of consumers. Most of them are negatively evaluated. They almost enter the market at a low price of "sharing". Along with problems such as frequent failures and poor experience. For example, in early August, a brand shared bicycle announced the price increase on the discount price of its "Chang Card", an increase of 40%-50%. The positioning function launched in order to solve the problem of random parking is often "positioning drift", which brings more difficulties to users.

The popularity of the concept of "sharing economy" was originally relied on convenience and saving money. People think that its spirit lies in "sharing", but later, everyone finally understands that capital will not be shared with you.

Because the duration has reached the highest deduction amount, the earthworm finally paid 99 yuan, which is equivalent to buying the charging treasure brought back by the business trip. But the next day, she still checked the return point nearby and took the charging treasure out to return it. The reason was that she felt that it was too annoying to see it at home. It was her last bottom line to prevent the new shared charging treasure appear at home.

Author: Drisye

Source Public Number: New Life Research Institute (ID: NeweeklyLifesty), focusing on discovering the taste of a good life

This article is authorized by everyone's cooperation media @新 本 本 本 本 本 本 本 is prohibited from reprinting without permission.

The title map is from Unsplash, based on the CC0 protocol

The point of view of this article only represents the author himself, and everyone is the product manager platform that only provides information storage space services.

- END -