DR responded to 800 yuan to delete the purchase record, "Can you set only one in your life"?

Recently, the man can only buy one DR diamond ring with the ID card, because the news that 800 yuan can delete the purchase record has attracted everyone's attention.

In this regard, on September 25, the official Weibo of DR diamond ring issued a statement saying that "DR diamond ring can delete the purchase record" is a false rumor. Among them, the Taobao shop that claims to be 800 yuan can delete the purchase record has been removed by Taobao officially processed, and it is removed from the shelves, and it is removed from the shelves, and it is removed. It means that the DR diamond ring requires the user to buy with his ID card. At the same time, the mobile phone SMS verification or face recognition verification verification that has been authenticated by my real name. After the user purchases the DR diamond ring, the purchase record is used to use irreversible technology encryption. BSN blockchain. All purchase records cannot be tampered with and permanently cannot be deleted.

The company said that since its establishment, Da -Ah's shares have always practiced the brand mission of "making love better", adhered to the rules of "men can customize only one in their lives", and advocate young groups to establish a healthy view of love. Due to the influence of DR diamond ring brand values, more and more people believe in true love, and they are willing to regard DR proposal diamond ring as a symbol of true love. DR diamond ring has gradually grown into a brand of users love and market recognition.

In the future, DR diamond ring will continue to adhere to brand mission and brand values, provide markets and users with better products and more attentive services, and strictly control and review online and offline stores. By witnessing true love and transmitting true love, the love of more users is better.

According to media reports, a shop in Taobao claims that 800 yuan can eliminate DR diamond ring orders and purchase records. If it is urgent, it takes 1,600 yuan. Regarding what the DR diamond ring said cannot be modified and deleted, the owner of the shop bluntly said, "How can the ring sell?" He said that he can delete the order through technical means, and you can eliminate the records in one day, and then use the complaint to decompose identity information. You can buy it again in more than two months. But what is the specific method of "technical means" mentioned, he is just called commercial secrets and did not disclose.

The reporter noticed that the stores on the e -commerce platform have been removed from the shelves about the elimination of purchase records, but some people are still selling related services on the second -hand platform.

At the beginning of the establishment of the DR brand, Daa's shares adhered to the purchase rules of "men can only customize one", setting the brand concept of "only one person in a lifetime", which brought a significant marketing effect to the DR diamond ring.

But at present, DR's brand philosophy has encountered a crisis of trust. In 2021, some people claiming to be DR diamond ring broke the news that they had found a record of several male artists. Later, the investigation actually stole the idol identity information for fans to buy a DR diamond ring for themselves. This incident also caused the DR diamond ring that men who needed men to purchase with their ID cards into a crisis of trust. In addition, there are also consumer complaints on the black cat complaint platform that some people use their personal information to buy a DR diamond ring, and they cannot unbutton after they discover them.

In May 2021, the DR diamond ring was exposed to fake dozens of false proposal cases on social platforms, and made a touching story copy that is moving and "I" as the first person.

In addition, the products of DR diamond ring have also been questioned by consumers. According to the product price comparison published by DR in the prospectus, taking a simple diamond ring of 0.5 carats as an example, under similar colors and clarity, the price of competing products is 18068-27838 yuan, and the price of DR is 25449-32889 Yuan, the price of thousands of yuan higher than the competition. For example, the Forever series with the highest sales in the first half of 2021, the cost is only about 4,000 yuan, the price is as high as 15,000 yuan, and the gross profit margin exceeds 72%. During the same period, the average gross profit margin of Lai Shen Ping Ling, Chow Dasheng, and Saturday, and other listed companies was about 40%.

DR explains that the gross profit margin is higher than the peers. On the one hand, the company adopts a full -scale self -operated sales model, eliminating the link to the franchisee; on the other hand, it is also related to the difference in the confirmation policy of the joint income.

(Tuyuan Network China Xiaokang.com Comprehensive Guangzhou Daily Client, Interface News, Xiaoxiang Morning News)

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