The Qingdao Golden Autumn Life Festival is opened, and the "benefits" are added offline on the lines of major businesses.

Qingdao Daily/Guanhai News, September 26. Recently, the 2022 Qingdao Shopping Festival · Golden Autumn Life Festival led by the Qingdao Commercial Bureau and Alipay is officially launched. The consumption popularity of major business districts. Qingdao citizens can not only scan the Alipay red envelope code to receive general red envelopes, but also scan the convenience store merchants such as the convenience, good, and good convenience stores based on Alipay applets. The discount drives the consumption enthusiasm of Qingdao offline business.

More than 1,300 convenience stores in Qingdao send benefits through applets

On the morning of the 26th, the reporter saw at the Friendship Convenience Pearl River Road City Media Plaza store that "Alipay scan the code to grab discounts every day" and other reminder cards are placed in the eye -catching position of the container. According to the store manager Deng Jinxiu, since the launch of the Qingdao Golden Autumn Life Festival, users with scanning and coupons have continued to increase, and roughly estimated that the turnover increased by 1/3 compared to usual. A citizen purchased a dairy product worth 13.8 yuan on the spot. After enjoying the general red envelope of Alipay physical stores and the superimposed red envelopes of merchants, it only needed to pay 6.67 yuan, saving more than half.

"Friends continue to conduct digital marketing attempts with Alipay, the activities are constantly line, and the discounts are continuously formed. We hope to participate in the Golden Autumn Life Festival, use the use of Alipay tools and traffic resources, use small programs as a carrier to overlap autumn in autumn. Promoting the red envelope, let us get customers more easily from online, improve offline stores, and improve operating efficiency. "Li Yiming, general manager of friend convenience.

Under the guidance of the Qingdao Municipal Bureau of Commerce, during the Golden Autumn Life Festival, Qingdao was centered, covering the five coastal cities, and expanding the holding of the Shandong Binhai City Golden Autumn Changchang Drinking Festival to radiate the digitalization of the province to promote the convenience store industry. According to statistics, a total of 49 convenience stores and supermarket brands participating in the province have a total of 49 convenience stores and supermarket brands, covering more than 3,000 stores in Shandong.

Among them, Binhai Five Cities participated in more than 1,800 stores. In the event of the event, Qingdao has more than 1,300 stores with friends, hospitality, good, and excellent brands to send benefits through Alipay applets.

Online drainage and offline increase "benefits"

Qingdao is the key landing city for Alipay Golden Autumn to promote consumption operations. Qingdao citizens scan the red envelope code to get the "2022 Qingdao Shopping Festival" theme universal red envelope, deducted at the checkout. Not only that, many well -known business districts also link Alipay to launch targeted plus red envelopes, scan the custom red envelope code in the business district, and get a greater chance of getting a large red envelope.

At the Jinding Plaza of the West Coast of Liqun, more than 200 merchants posted red envelope code in a prominent location in the store. Many customers will open Alipay to scan before entering the store, scan the code to receive red envelopes. "I am glad to have the opportunity to participate in the Qingdao Golden Autumn Life Festival, and strive to get a red envelope in the business district. As the operator of the mall, it attracts more passenger flow for the mall, so that the business mall business is stronger and the merchants operate better. It is our us. Core work. This time the mall organized a unified organizational to participate in the red envelope code activities, and the merchants were very happy. Since the activity is launched, there are more people who can consume, especially the weekend just passed. Zhang Bin, manager of Jin Ding Square, said.

It is reported that more than a dozen shopping malls such as Qingdao Liquan Jinding Plaza, Jijun Square in the West Coast of Liquan, Kaid Mall, Yongwang stores, Ledu City, and Suning participated in the event.

Digital innovation driving offline consumption popularity increase

Since this year, various departments of Qingdao have stimulated consumption potential through various means.

On August 18, the first "Shandong Binhai City Consumption Season" and "2022 Qingdao Shopping Festival" event with the theme of "Improving traditional consumption, cultivating new consumption, and comprehensive promotion of consumption" were officially launched. On the platform, Alipay actively responded to the call of the Qingdao Municipal Bureau of Commerce and other departments, and successively launched activities such as the 2022 Qingdao Digital Life Consumption Season and the 2022 Qingdao Shopping Festival · Golden Autumn Life Festival in Qingdao.

为助力商家在消费节期间进一步降本提效、获得生意增长，支付宝升级搜索、红包码等自运营产品，并发布了商家流量“加油包”：加码“金秋消费节”会场、首页推荐卡片、 Daily channels, consumer vouchers channels, and payment success pages of 5 core public domain positions to help merchants get more public domain exposure to improve the transformation efficiency of private domains.

"Government guidance, platforms to set up platforms, business districts, and all parties jointly to drive offline consumption popularity. This is the overall idea of ​​2022 Qingdao Shopping Festival · Golden Autumn Life Festival. We are to encourage digital innovation to stimulate consumer potential in all aspects . For the business district and merchants, participating in the red envelope code to increase the code, to drain from online to obtain customers, and improve the offline store guests. It is an innovative attempt. Brand youthful power is the source of young people in Qingdao convenience stores and shopping malls. Wang Zhigang, deputy director of the Qingdao Commerce Bureau.

The 2022 Qingdao Shopping Festival · Golden Autumn Life Festival officially launched on September 23, and it will continue until October 8th, covering the golden period of consumption before and after the National Day. Qingdao merchants can go to Alipay Search [Make Money Red Packet] to apply for red envelope code to participate in the event. (Qingdao Daily/Guanhai Journalist Wang Wei)

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