T3 travel to WeChat, the capacity of the online car rental industry is heating up

Economic Observation Network reporter Wu Zhenyu on September 26, T3 Travel announced the official settlement in the "WeChat-Service-Traffic Travel" section. From now on, T3 travel provides the first-level menu entrance "T3 taxi" on the "WeChat-Service" page, and is open to users of 96 open operating cities across the country and other nationwide in Nanjing, Chengdu, Wuhan. This is the second service method provided on the WeChat service page after T3 travel access to Tencent's travel service.

The cooperation between T3 travel and Tencent is a microcosm of the new round of ride in the online car rental industry. Since July this year, the two major Internet giants of Tencent and Huawei have launched Tencent Travel and Huawei Petal Travel Service Platform, respectively.

Tencent and Huawei did not set up a fleet in person, but instead became a polymerization platform for drainage for other online car service providers. The two giants set off a new round of battle in the online car rental industry.

Different patterns and required

"T3 travel and Tencent are required for each." Chen Liteng, digital life analyst at the Internet Electronic Commerce Research Center, told reporters from Economic Observer that T3 travel access to WeChat is equivalent to an extra traffic entrance, which can be more convenient for users Touch. As a T3 travel investor, Tencent is also deploying travel business, so that WeChat can also achieve more diversified user conversion.

Tencent is one of the largest Internet companies in China. WeChat is a social platform created by Tencent. It has the largest social user group in China. According to the official website, as of March 2020, the consolidated monthly active account of "WeChat and WeChat" exceeded 1.2 billion.

The T3 travel is a online car rental platform jointly invested by FAW, Dongfeng, Changan United Tencent, Alibaba and other joint investment. Official data show that as of the end of August this year, the T3 travel day order exceeded 3 million orders; 92 cities including Guangzhou have entered Guangzhou; over 110 million registered users; the number of platform registration drivers exceeded 800,000.

The reason why T3 travels and Tencent can come together because the two models of the two laid -up online car are different. At present, the online car rental industry has two models: self -employment and aggregation. Under the self -operated model, the company recruits and manages drivers and vehicles by themselves. T3 travel is a self -employed model. In the aggregation mode, companies only need to build a platform to access other online car service providers. Gaode taxis and Tencent travel and Huawei Petal have adopted the polymerization mode.

The two major platforms of Didi Chuxing and Meituan taxi are involved in both aggregation models and self -operated models. Will Tencent choose to expand from the aggregation mode to the self -employment mode? Tencent speculated about this: "Tencent's travel service does not end the online car -to -car -to -car, but is based on the WeChat ecosystem and connects to a compliant online car platform based on the open product form to help the industry connect users more efficiently."

"The robbing market for the online car should not be the main purpose of Tencent and Huawei." Chen Liteng said that Tencent has a map of Tencent, Huawei has petals maps. Plate layout. As a polymerization platform, it can reduce the cost of operation, attract users, and help them realize the realization of traffic, increase the user's viscosity to nurture their own business.

Pay attention to capacity for capacity is more valued

For players such as Tencent and Huawei, the benefits of the aggregation model are obvious. "Compared with the end of the game, the aggregation mode only needs to provide the traffic entrance, which is more lightweight and the operating cost is lower." Chen Liteng said.

The previous online car aggregation platform usually absorbs many small -scale small brands with small size, less users, and less standardized. They lack traffic support, and it is difficult to compete with large brands such as Didi and T3. , Need to be attached to a large traffic platform.

Economic Observation Network reporters have noticed that on the two major aggregation platforms of Tencent Travel and Huawei Petal, they are currently settled in high compliance and large -scale brands, and there are no small marginal brands. Among them, Tencent's travel access mainly includes T3 travel, Cao Cao travel, Wanshun screaming, Shouqi car dating, Rulai travel; Petal access mainly includes T3 travel, Shouqi car, Shenzhou special car, and sunlight travel.

According to the data released by the online car supervision information interactive platform this August this year, T3 travel, Cao Cao travel, Wanshun screaming, Shouqi car, Ruqi travel uniformly ranked among the top ten, Among them, the compliance rate of T3 travel orders reached 84.6%, the Shouqi car was about 78.7%, and Cao Cao's travel travel reached 73.2%.

This shows that Tencent Travel and Huawei Petal's access review is more stringent, and it focuses more on the big online car brand brand that performs well in capacity compliance.

Recently, Tencent stated that the platform strictly follows the relevant national laws and regulations. For online car partners who settled in, it is necessary to go through a strict compliance review process.

In an interview with the reporter of the Economic Observation Network, the T3 travel relevant person also said that the order compliance rate of the T3 travel order ranks first among the top five large -scale platforms. Huawei PETAL and Tencent Choosing cooperation with T3 travel, to a large extent, I have fancy T3 travel to have the largest compliance capacity in the industry.

The online car rental platform attaches more attention to compliance and has nothing to do with the policy environment.Although the online car aggregation mode has the advantages of lightweight, under the pressure of regulatory, giants like Tencent and Huawei, such as Tencent and Huawei, can no longer take the low -threshold access and disorderly expansion of the aggregate platform of the early years.Old road.In June of this year, a female college student in Zhengzhou was impacted by a heavy truck when a car was getting a car with a ride -hailing car.EssenceLater, the local traffic police detachment was determined that the truck driver was fully responsible, and the driver who was like traveling did not need to take responsibility.

Subsequently, the survey results of the relevant departments showed that the lack of relevant documents of the online car ride by the deceased was illegal passengers, and Gaode taxi, as a polymerization platform, did not do a good job in this process.

In August of this year, when the transportation department interviewed 11 online car rental platforms, it first mentioned the rights of the aggregation platform, requiring the aggregation platform to ensure that the connected online car platform meets relevant regulations.

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