Apple Apple Music 250 million US dollars sponsor NFL super bowl midfield show, add sports content

According to a new year -on -year new agreement reached with the NFL (National Rugby Alliance), starting from the 57th super bowl held on February 12, 2023, AppleMusic will become a new sponsor of the super bowl of midfield shows. In the past 10 years, Pepsi has been sponsoring this star show show.

It is reported that the agreement will last for 5 years and $ 50 million per year.

NANA YAWASAMOAH, senior vice president of NFL partner strategy, said in a statement: "We are very happy to welcome Apple Music to join the NFL family and become the new partner of our iconic super bowl midfielder. Show, we can't think of a more suitable partner than Apple Music. Apple Music is committed to the integration of technology and music, entertainment, inspiration and inspiring millions of people around the world. "

Apple is responsible for the vice president of Apple Music and Beats, Oliver Schusser, said: "Music and sports have a special status in our hearts, so we are very happy that Apple Music will become part of music and rugby stage."

Apple Music's transaction brings another strong technical partner to NFL. Following NFL with Amazon's 11 -year and $ 1 billion per year, Amazon began broadcasting the "Thursday evening football" game this season. According to reports, Apple and Amazon ranked Directv as a company as a NFL "Sunday Tick" package operator. This advanced service allows users the match of.

After Pepsi withdrawn from the midfield show sponsorship, considering the nature of sports sponsorship and the unique opportunity brought by the show, this beverage giant is unavoidable by a technical -oriented brand. Midfield shows are usually one of the highest ratings in the competition. In 2022, the average ratings starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, with an average ratings of US $ 103.4 million.

Although high ratings can bring huge popularity, the sponsor is not just a reputation, what they want is the content that can be played on multi -platform for a long time.

Over the years, Pepsi has been marketing in advance in various ways to obtain greater profits. For example, last season, it launched a special application of a super bowl midfielder, which contains content related to performance, including behind -the -scenes tidbits, lottery information, and how to win the off -site permit perhaps.

However, Pepsi gave up this expensive transaction and confirmed his exit last May, saying that it was part of the "greater strategic change" to show users music and entertainment experience.

Brad Jakeman, the former president of Pepsi, who had participated in Pepsi's initial transaction negotiation, said that Apple was a "genius" general transaction. "Just like Pepsi's transactions, this is a practical cooperation with being regarded as a brand of music." Jakeman, who is now a senior adviser to Boston Consulting Group.

However, in view of the core business of music streaming, Apple Music seems to be more suitable for integrating the program into its existing services. It is speculated that Apple will try to use this show and related content to increase the number of users. According to the data released by Entertainment Intelligence Company Midia Research last year, Apple Music ranked second in the share of music streaming media users, accounting for 15%, but it was far behind Spotify, with a share of 31%.

Sponsorship, A-Mark Partnership Strategies founder and CEO Jim Andrews, said that Apple has the advantages that cannot be used by other types of brands such as insurance and sales brands.

"As a content publisher, Apple can really build it as a richer than a super bowl concert. He said:" They can really build a complete mini platform in Apple Music, "he said, including the actor, including the actor to the actor Interviews, behind -the -scenes highlights and performance editing version. "For Apple, this will be a very easy thing, and other brands must establish a platform by themselves. "

In the news of this transaction, Apple and NFL stated, "In the next few months, fans can follow @Applemusic on Tiktok, Instagram, and Twitter to watch the exclusive details and exclusive details and exclusive details in front of the Apple Music super bowl midfielder show The first content. "

On Thursday evening, Apple Music released a brief Twitter, "See you in February".

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