If you don't call "Li Yi", don't build a car

Author 丨 Pan Lei

Edit 丨 Zi 子

Picture source 丨 niutron's official public account

"My lifelong life is like a roller coaster."

Li Yinan once sighed in his past and concluded that he was young to do what he wanted to do, no matter what the result was.

In Li Yinan, the labels that most people have been difficult to get in their lives have been concentrated -teenagers, science and technology ghosts, 27 -year -old Huawei vice presidents, continuous entrepreneurs, investors, insider traders, and so on.

When he enters an industry as an entrepreneur, he is often regarded as the most dangerous change of game rules.

At the age of 30, Li Yinan left Huawei to establish a "Harbor Technology" and was regarded by Huawei as a major confidant and was eventually acquired by him.

In 2015, he founded the "Bull Electric Technology" and launched the "Mavericks" electric vehicle, which is considered the "new forces" in the field of electric two -wheeled vehicles. In just 3 years, Niu Electric Technology was listed on Nasdaq.

He is the "Master Wu Lin" in the eyes of investors. Investor Li Ming commented that Li Yinan has won many people and stands at the top of the peak. Such people will continue to win the next game and continue to prove that "this style is sought after by investment institutions."

Li Yinan's latest entrepreneurial project is a car building, and he claims to be "lacking money in a day."

At the end of 2021, IDG Capital and Coatue Management led Li Yinan's main body of CCP innovation energy, and one shot was $ 500 million.

Unlike those opponents facing the field of electric two -wheeled vehicles, the field of car construction gathers China's top entrepreneur. This time, can Li Yinan staged a miracle again?

Investors and car technology experts have different views on this. From the perspective of investors, the reason why investment institutions are optimistic about Li Yinan is because they prefer those "continuous entrepreneurs" in the early days, and more accurately are "continuous success".

People in the automotive industry believe that Li Yinan does have a halo, but the car he created, "the biggest highlight is no highlight."

"Continuous Successful" preferred by investment institutions

According to Li Yinan, in 2014, he had already thought about building a car, but "at that time, he was judged that it was less than $ 3 billion to do this." Now it is probably the probability that it can be merged. The third entrepreneurial.

Li Ming, who has been an investor in front -line investment institutions, believes that "continuous successful people" like Li Yinan are the ideal entrepreneur that investment institutions want.

"Li Yinan has fully proved his entrepreneurial ability," Li Ming said, "Investment institutions invest in this kind of self -halo."

He explained specifically that Li Yinan is the "Master of Wulin" in the world. When he is willing to challenge a completely different field, and like his half -lifetime famous as Lei Jun, the investment institution also completely believes that he can make the car building this car. The project is made.

He believes that car building is not a project that ordinary people can do. "If ordinary artificial cars, how to attract talents? You can only rely on paying higher salary. But because you are an ordinary person, you ca n’t integrate more money, and the car building is a densely funded project, so this has become a deadly dead cycle."

Li Yinan is different.

"Persons like Li Yinan have four -way connections and better circles, which are easier to recruit outstanding talents." He said that a large number of top talents need to be made, and Li Yinan's appeal can obviously attract these Talent.

He also emphasized the importance of "circle".

"People who have successfully started their business are much higher than ordinary people again," he said, because the resources in their hands are much more than ordinary people. Those who have successfully started their business have established trust relationships with the institution, and some people have become LPs themselves. So when choosing to start a business again, the relationship between them and VC is difficult for ordinary entrepreneurs.

It seems that after being supported by the investment institution and getting enough money, after recruiting talents (the core R & D personnel at the end of last year reached a thousand people), Li Yinan's Niu innovative energy should launch a sufficiently stunning product in order to follow from The "Wei Xiaoli" of market education and the traditional car companies snatched some market share.

But in fact, Li Yinan's car building road was not smooth, and the new car launched was questioned.

A "no highlight" car?

"The biggest highlight of this car is that there is no highlight."

When talking about the first model "Self -Tour NV" launched by Niu Innovation Energy, Zhang Lin, a technical expert who worked in a head of the head "new forces", evaluated the impression of this new car. Official information shows that "self -traveling NV" is a high -end medium and large SUV. There are two versions of extension and pure electric power in terms of power, including information such as price.

"This is a car with a strong cottage atmosphere." Zhang Lin explained specifically that (in the design style) self -traveling NV looks at first glance, "the front face Land Rover, the side is Ford, the interior is Weilai."

He pointed out that Niu Chuang's production line was leased in Mahayana, and the latter was closely related to the "King of Cottage" Zotye Motors -Zotye once launched a model imitating Porsche, which is called "Pojitai".

According to public information, Wu Jianzhong, who was the chairman of Zotye Motor, was the father of Wu Xiao, the founder of Mahayana Automobile.

Zotye Motor's "Damai" series of models, produced by the base located in Changshujin, Jiangsu -this base later became the production base of Mahayana Motor after being stripped from Zotye. In addition, Zhang Lin also believes that so far Niu Niu Innovation Energy has not shown "core technology", "it is likely to be an assembly factory."

But he reminded that this does not mean that Niu innovative energy will not succeed.

"Car is not an area where the winner eats. As long as each company work hard, it can get a certain market share."

He also praised the progress of Niu innovative energy. "Earlier I heard that one of their cars had been opened, that is, to VB stage (Verification Build, verifying the manufacturing of the sample car), as long as all the tests were progressing smoothly, the production of mass production was down in about 9 months."

According to a media invitation issued by Niu Innovation Energy in March this year, the "self -traveling NV" was originally scheduled to be released on March 31, but later canceled because of the epidemic.

The official APP of the self -travels shows that Beijing Wangjing Kaide Mall has appeared in the experience store of a self -traveling family, and there is an exhibition car, but the price is not announced.

Zhang Lin said, what Niu Chuang can do, "depends on how to pricing."

According to Li Yinan's statement, "self -traveling NV" is a high -end medium and large SUV, which means that the price is likely to be not cheap.

Li Yinan has already seen the losing defeat?

So far, in addition to a interview when the brand released at the end of last year, Li Yinan rarely faced the media and did not promote Niu innovation energy through personal influence.

This is not only different from Tesla CEO Elon Musk, who is good at using social media, but also different from Li Bin, He Xiaopeng and Li Xiang who often burst into golden sentences.

He didn't even want to borrow his previous successful entrepreneurial experience. Regarding the relationship between Mavericks and Niu Chuang, who started a business last time, he bluntly said, "This is two companies and two brands, which is completely two -cooked."

When asked about the investment of funds before the A round of financing, his answer was "definitely not shared." For the differentiated advantage of Niuchuang products, he bluntly said "can't say."

However, there are some questions, he is still willing to give a point of view.

For example, he didn't think he was building a car late, "Honda is 30 years later than Toyota and Nissan."

He described his description of the progress of car building.

But even so, Niu Innovation Energy's first car is still the same as most new car manufacturers, and it cannot be advanced according to the established progress.

The plan announced by Niu Innovation Energy at the end of last year was that the first product was listed on the first half of this year and accepted reservations in the first half of this year. It was launched in September. But so far, the NV of the self -traveling home has not officially opened the booking.

Xu Lide, assistant to the former president of Bo County, believes that the key is the starting point for those new car manufacturers with a long period of time.

If Niu Innovation Energy has a model platform, it can save at least 2 years. But if not, the production time of the new car will be far greater than mature car companies. "After the new car is completed, it is necessary to go through the process of fixed -point, bidding, stable mass production. Mature car companies will not spend too long because of the stable supply chain."

He pointed out that the car design of all car companies is expected by the product form of 3 years today. Whoever can launch this product after 3 years will get the best sales window period. "During this window period, your products, performance, technology, and cost -effectiveness are far greater than competitors."

Based on this, the negative effects brought by the delayed listing will be quite bad.

But it seems that Li Yinan has diluted the success or failure. "If I lose, I won't commit suicide, so I will pay off the supplier's money, and then set the employees to settle the fee."

But for investment institutions, this peaceful mentality may be extra points.

"The earlier the entrepreneurial, the more important the factors of a person." Li Ming said that Li Yinan is a person who has won many times and stands at the top of the peak. Such people will constantly want to win the next game and keep prove themselves. This style is sought after by institutions. "

This is indeed the same -the IDG capital of the A -Innovation Energy A round of the Bull Innovation Energy also participated in the A round A financing of Li Yinan's previous entrepreneurial project "Mavericks Electric".

(Note: Li Ming, Zhang Lin, etc. in the text are all pseudals)

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