Why is your goal wrong?There are five principles of a good goal

If you ask a lot of people, what is their life goals, they may talk out: make money, buy a house and car, or live a better life, but from the perspective of systematic thinking, such goals are problematic.

Hello everyone, this is a small broadcast. We continue to share the book "The Beauty of the System". Today we continue to introduce that the system is 12 leverage points. Today we introduce an important leverage: goal. Three elements of a system: factor, connection, target or function. The bottom layer of the system is various elements. The function here mainly refers to the non -human system. For example, a building is a system, and its function is to provide human residence; the goal mainly refers to the system related to humans, such as a team is a system. win the game.

The goal of the system is a very important leverage point. It is like a system's command stick and compass, changing the system's goals, which will affect the connection between all the elements and elements of the system, just like the company has changed its strategic goal. Therefore, the behavior and business may be adjusted. A person's life goal has changed, so his formal logic and values ​​will change. So how to set goals and how to evaluate the rationality of the goal? We are in two aspects.

First of all, do you really know what the system goals are? You ask a lot of people, what is their goal of life, they may blurt out: make money. You ask many corporate employees, what is the goal of the company, and they may also blurt out: profit. But this is not a good goal, or it is not a goal in itself. The author said that profit is just a rule of the system. It is a necessary condition for enterprises to continue to operate. It is not a goal. Moreover, even to make money or profit is a goal, but in my opinion, it is not a good goal. What is the reason? We analyze from two aspects.

First: The goal of your behavior and making money is not a simple causal relationship. It is not that you can earn the corresponding money if you pay as much labor. At least there is a process of value assessment in the middle. In other words, making money is actually the result of your behavior in the market. It is important that this result is not completely controlled by yourself. It is not how much you can make how much you can make. In the large system of the market, whether you can make money is based on the value of your labor.

Just like a self -media, my goal this year is to grow 100,000 fans, which is a bad goal. Because your creation and the number of fans are not an inevitable causal relationship. The better goal should be, for example: I created 100 original articles this year, which you can control. The number of fans is just like making money. It is a result of your behavior in the market, and this result is not to be controlled by your behavior itself. This is the first point.

Second, in a large system, the goals of each subsystem and the overall goal of the system, or the goals of other subsystems, often have a competitive relationship. For example, in the market system, the goal of the market or government is to maintain a fair competitive environment, which is contradictory to the goal of each company to monopolize the market or eliminate other competitors.

Similarly, in an ecosystem, maintaining the goal of racial balance and evolution will exceed the goal of infinite reproduction of a single individual. Therefore, in a large system, your goals and the overall goals of the large system, and the goals of other companies are contradictory, then you are in a zero -harmony game. Just like in a pond, if all the fishermen's goals are to capture the most fish as much as possible, the result is that in the end everyone has no fish to fish, which will appear "public tragedy" mentioned earlier.

Therefore, when a company aims to make money and aims to monopolize the market, then this goal is to fight all other companies, even confrontation with the entire market, this confrontation will form a strong regulatory circuit, hindering the growth and development of a company Essence Therefore, this is why, almost all large companies will not make money or monopolize the market as their own corporate vision. Making money and monopoly markets is a zero -sum game, and it is a better corporate goal to create public value and achieve others, because such goals are consistent with the goals of large systems.

For example, Apple's vision is to allow everyone to have a computer. Alibaba's corporate vision is: to make the world have no difficult business. Sony's corporate vision is: to provide everyone with opportunities to create and realize their beautiful dreams, and so on. Going back to see the goals of everyone's life, it is actually similar. It is a better choice if we take the value of creative value and the motivation as our own life.

In addition, we look at how to set a correct or reasonable goal.Regarding setting goals, there is a classic "SMART" rule. Smart is the first letter of five English words.These five English words are "Smart", which is the five standards or principles of a good goal.For example, if you have to set a reading goal, then your goal should be similar to: what time, how many books, and what type of books, of course, do not exceed your ability to read too far.Well, this is the content of today. We talked about the method of setting goals and the principles of evaluating the rationality of the goal. I hope to inspire you.If you like my article, please like the collection and continue to pay attention to me. See the next article.

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