Data show that the sales volume of the iPhone14 series of standard version fell 70% year -on -year production lines suspected to have been transferred
Author:Wisdom Time:2022.09.26
Recently, with the hot sales of the# Huawei Mate50# series, it seems that the sound of the Apple iPhone14 series released in the same period is much smaller. Since the previous media broke the news that the "ox" of the standard version of the iPhone14 in batches have been losing money to accelerate the shipment shipments. After the news, recently, e -commerce monitoring data from Sandalwood showed that from the perspective of the Tmall platform, the sales of the iPhone 14 series have been significantly different. At the same time, some insiders of Foxconn revealed that some iPhone14 production lines were upgraded to produce iPhone14 Pro series models. As a result, the topic of pushing a "iPhone14 or the worst -sales model in history" was pushed into a hot search.
A few days ago, according to the e -commerce market monitoring data released by Sandalwood, on the Tmall platform, compared with the seven -day sales of the iPhone13 series, the sales of the iPhone14 series increased by 17%year -on -year. From the point of view of different products, the pre -sale volume of the iPhone14 series of standard version has fallen by 70%year -on -year, and the pre -sale volume of the Pro series increased by 56%year -on -year. It can also be seen in the high -end mobile phone sales list of another e -commerce platform that iPhone13 has sold 16,000 pieces in the last 7 days, while iPhone14 has only 4207 sales in the last 7 days. It seems that the release of iPhone14 seems to be. Instead, the sales of iPhone13 are boosted. After all, the upgrade of iPhone14 is very limited than the iPhone13.
In this regard, some media reports said that due to the influence of iPhone14's sales of not expected, Zhengzhou Foxconn demolished some of the iPhone14 production line. "On September 23, Foxconn insiders revealed to reporters that some iPhone14 production lines were upgraded to the production of iPhone14Pro series models. It is understood that in August this year, Foxconn Zhengzhou factory area entered the iPhone 14 series of output period. The production cycle was only two or three or three On the week, the production line was dismantled. After the production line conversion, in the second half of this year, the iPhone 14 Pro and Pro Max will account for 60%to 65%of the overall series of shipments (previously estimated 55%to 60%).
The iPhone14 Standard Edition not only does not change its appearance, but also the old A15 old model, and the high brush is still absent, making it difficult for many consumers to believe that this is a mobile phone that costs more than 6,000 yuan in 2022. In this regard, some analysts believe that the iPhone14 is not innovative, which is less different from the previous two generations, and it is even better to buy the old iPhone13. Therefore, it is speculated that the iPhone14 standard version may become the worst -sales model in history.
However, some analysts said that in fact, it is too early to say that it is too early. After the two months of the two months of Double 11 and 618 next year, the market situation can be truly displayed. There are no garbage products, only the price of garbage. As an electronic product, the relatively backwardness of the configuration is not the main reason for the lack of sales. As long as the price matchs, it can capture consumers.
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