Settled in WeChat "Jiugongge", T3 travel has been increased by Tencent's traffic, and the importance of compliance is gradually obvious.

21st Century Business Herald reporter Bai Yang Beijing report

On September 26, WeChat "Jiugongge" ushered in a new face. On the same day, T3 Travel announced that it has officially settled in the "WeChat-Service-Traffic Travel" section.

T3 travel stated that starting today, T3 travel has a first-class menu on the "WeChat-Service" page, and is open to users of 96 open operating cities in Nanjing, Chengdu, Wuhan, etc.

As of press time, in the "WeChat-Service-Traffic Travel" sector, some users can see the LOGO of T3 travel and marked the "limited time promotion".

From the perspective of the industry, the deep binding of T3 travel with WeChat also means that its status in Tencent's travel service ecosystem is further improved, which is of great significance.

For a long time, WeChat "Jiugongge" represents the entrance of WeChat to the third -party service. Although the WeChat "Jiugongge" has expanded, on the WeChat "service" page, including "financial management", "life service", "traffic travel, transportation "Shopping consumption", including four sections and more than 20 services, are not easy to get a place to get the "Jiugongge".

Has become the second

At present, T3 travel has become the second in the industry in terms of self -operated scale. The report released by Guotai Junan Securities at the beginning of the year shows that the market share of T3 travel has increased from 3.1%in July 2021 to 11.6%in January 2022.

At the end of August, Cui Dadong, CEO CEO of T3, revealed in a public speech that as of now, the T3 travel day order has exceeded 3 million orders, the cumulative registered users have exceeded 110 million, and the number of platform registration drivers exceeds 800,000.

The rapid development of T3 travel is closely related to the powerful investment lineup behind it. Data show that the T3 travel was founded in March 2019. From the beginning, it was under the "national team" aura.

In July 2018, China First Automobile Group Co., Ltd., Dongfeng Automobile Group Co., Ltd., and Chongqing Changan Automobile Co., Ltd. signed a mobile travel intent agreement to determine the integration of three parties resources and form a joint venture T3 travel service company.

In March of the following year, T3 travel was officially established, and its shareholders lineup was also very powerful. In addition to Dongfeng Company, China FAW, and Changan Automobile, the three major auto central enterprises, as well as Internet investors such as Alibaba and Tencent.

In October 2021, the T3 travel completed a round A financing of 7.7 billion yuan, which was led by CITIC Union. Old shareholders such as Ali and Tencent continued to bless.

The background of the "national team" has allowed T3 to have a strong endorsement of trust, and also pays it more attention to compliance in the overall operation. According to Cui Dadong's previous disclosure of the China Automobile Blue Book Forum, T3 travel has the largest compliance capacity in the industry, and the order compliance rate ranks first among the top five large -scale platforms.

The injection of industrial capital has added more industrial assistance to T3 travel. For example, this time it has settled in the WeChat "Jiugongge", which is equivalent to Tencent's huge traffic pool for it.

Gathering platform compete

For the online car rental platform, compliance has become its important proposition on the road of sustainable development.

In July 2016, the "Interim Measures for the Management of the Management of Taxi Operations of Taxi" was promulgated, and it was clearly required that the online car entry platform must have a "three certificates", that is, the platform has the "Online Appointment Taxi Business License" and the driver holding " "Online appointment taxi driver permit" and the vehicle have the "Online Appointment Taxi Transportation Certificate".

According to statistics from the online car supervision information interactive platform, as of August 31, 2022, a total of 282 online car rental platform companies in the country obtained the online car rental platform operation license. A certificate of 19.39 million copies.

Judging from the development of the industry in the past few years, the compliance rate of various online car rental platforms has been increasing. According to the official August data, among the top 10 platforms, there are three platforms with car companies -Ruqi Travel, Xiangdao Travel, T3 travel compliance rate, all reached more than 80%.

In the future, the importance of compliance will only increase, so whether the online car rental platform can implement regulatory regulations and truly achieve compliance operations, and it will also determine whether the platform can develop longer.

Some industry experts said that the competition logic of the online car rental industry has changed from the previous "money burning model" to a safe compliance and high -quality experience -oriented business model. In the long run, compliance operations are the core of market competition.

At the same time, the issue of compliance has also become the focus of the emerging aggregate taxi platform. In recent years, with the entry of platforms such as Gaode Maps and Meituan, the aggregation taxi model has begun to rise. Later, technology giants including Huawei and Tencent also joined one after another to make the aggregate taxi more lively.

At present, the platform that provides aggregate taxi services has included Ctrip, Meituan taxi, Gaode taxi, Didi travel, Tencent travel, Baidu taxi, Huawei Petal travel, etc.

According to statistics from the online car supervision information interactive platform, August this year received a total of 703 million orders for online car rental orders, of which the aggregation platform completed 167 million orders, accounting for 23.7%.

It can be seen from official statistics that the aggregation platform has become an important part of the online car rental market. However, for the aggregate taxi platform, since the platform does not directly provide services to passengers, the passenger experience and the compliance rate of the platform will depend on the online car platform settled. In August this year, Huawei Petal's travel announced that it would access service providers such as Shouqi, Shenzhou special car and T3 travel. After short -term testing in Beijing, Shanghai, Guangzhou, Shenzhen and other cities, in early September, T3 travel has connected 92 open operating cities across the country to Huawei PETAL travel.

For the newly established Huawei Petal travel, through access to T3, it is equivalent to having compliance capabilities in 92 cities across the country. Therefore, whether it can access more high -quality online car rental platforms is the core of the current competition of the aggregate taxi platform, and the higher -compliant online car rental platform such as T3 travel has also become the target of the aggregate platform.

Sun Yanzhi, chairman of the Worommine Think Tank, stated that "Huawei Petal's full access to T3 travel is not related to the large -scale compliance capacity of the platform. In -depth cooperation between the two parties will set up a new one for the solution of the security issues of existing compliance with the security issues. Industry benchmark. "

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