What should I do in the mobile Internet era?

With the development of the Internet, in the era of mobile Internet in recent years, the number of network users on mobile phones has increased in index type, which has gradually replaced the traditional PC side to become the mainstream. So what are the differences between SEO and traditional forms in the era of mobile Internet?

To understand this problem, we must first understand what changes in the environment of the mobile Internet:

1. The content of the mobile Internet has less content. This is the screen size of the mobile phone. The amount of information that the mobile phone can display is much lower than that of the PC.

2. The entrance to the mobile Internet becomes more. In the traditional Internet entrance, it mainly depends on search engines and navigation pages; in the mobile Internet environment, the entrance is diverse. In addition to search engines, the APP has become mainstream forms, such as Douyin, Xiaohongshu, Zhihu, etc. It

3. The platform's attitude towards SEO has changed. In the previous search engine environment, the platform's carrier for SEO was mainly the website; but in the mobile Internet environment, the platform's focus on SEO gradually transformed into content.

Based on this change, it means that the SEO of the mobile Internet era will face the following situation:

1. The SEO effect of the website is gradually weakened. In the process of Internet mobility, the role of the website as the SEO carrier is gradually weakened. To this day, the main role of the website is to assume the role of display and functions, that is, it exists as a landing page and a conversion page;

2. The carrier form of SEO content becomes more. In the mobile Internet, the content is no longer limited to the website, but can be published to a variety of self -media platforms and official platforms.

3. The homogeneous content is further weakened. That is, the original requirements of SEO's originality have become higher, the value of the previous pseudo -original content is weakened, and the possibility of the original content is more likely to obtain traffic.

On this basis, the SEO practice of the mobile Internet era can refer to the following points:

1. The content will be used as the core. Traditional collection and pseudo -original forms will gradually be eliminated, and diversified, original and high -quality content will become the core points of SEO. The content of the content form is higher, and it will not only be limited to graphic and text, but also video and page requirements. It

2. IP value is greater. Taking IP as the main carrier of SEO transmission, IP can be brand IP and personal IP, creating professional IP, shaping fans and private domain flows, it will become the main value of SEO conversion;

3. The platform algorithm still needs to be studied. Under the mobile Internet environment, it is beyond doubt about the dependence of algorithms. This means that SEO technology still exists, but the direction is different. That is, most of the traditional SEO algorithm technology is external links, included, etc., but in the mobile Internet environment, the technical requirements of SEO have transformed into quality, correlation, matching, user love, etc.;

4. Keywords are always fundamental. If you are engaged in the white hat SEO from the beginning, then you will find that the mobile Internet environment has not changed much, and it is still based on keywords to make content production and drainage.

In general, the biggest challenge facing in the mobile Internet environment is still content and algorithm. The algorithm that can last and stable output high -quality content, to maximize the matching platform is the fundamental key to doing SEO.

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