Building the "ecological rain forest" of the VR industry, why do head companies increase Qingdao Laoshan?

Since last year, the term "Yuan Universe" has frequently came out of the circle, which is regarded as the virtual reality industry, which is regarded as the "top of the next wave", and has become a new digital economy track that competes in many places. If the Yuan universe is a parallel world in the universe and the "mirror" of the "mirror" through this "mirror", you will see the eastern part of Qingdao, a "mountain of spiritual realm" is up.

Today, Qingdao, the leading "half position", has formed a "ecological rain forest" of a virtual reality industry. According to statistics, Qingdao has gathered more than 110 virtual reality related enterprises, about half of the province. The Laoshan District, which is in the center of this "rain forest" center, is rich in more than 90 virtual reality related enterprises, with annual operating income of more than 9 billion yuan. The virtual reality industry chain system of "hardware-software-content-application" form Improved: In the field of hardware, there are leading heads such as Goor and Pico in Laoshan District; in the field of content production and application, they have high -quality enterprises such as gathered, watching the world, and digital wisdom twins, covering all aspects of education, culture, medical and health. Various enterprises and investment and research institutions on the Yuan Cosmic Winds grow together to grow here, and take the wind and waves, forming a booming rain forest ecology, which has continuously enhanced the toughness of the virtual reality industry in Qingdao.

The giant is sitting, leading the industry to jump

As a connection bridge from the terminal to technology and platform, virtual reality is one of the most important puzzles of the Yuan universe. The masters are gathered on this track, but when it comes to the head camp standing at the pyramid spire, Goer must be in the list. There was such a metaphor in the industry: winning Goer is equivalent to sitting in the "half VR industry chain". The 2022 semi -annual report released by Goer's shares on the evening of August 29 showed that in the first half of the year, Goer achieved operating income of 43.603 billion yuan, an increase of 43.96%year -on -year. Among them, the sales revenue of VR virtual reality, smart game console and other products has become the main performance growth point.

Goor Group

The cooperation between Goer and Qingdao can be traced back to May 2016 -Goor Group invested 2.1 billion yuan to build the Goer technology industry project. Relying on the natural geographical advantages of Laoshan and the strong support of the Laoshan District Government, Goer has launched a number of cooperation here. At the end of 2020, Goer will set the global R & D center in Qingdao Laoshan, and has participated in or dominated here to establish virtual reality/augmented reality technology and application national engineering laboratories. The development of industrial development has set up an excellent development platform. In May of this year, Goer set up a new wholly -owned subsidiary in Laoshan -Qingdao Goor Vision Technology Co., Ltd., with a company's registered capital of 100 million yuan. Smart device sales, etc.

With many first -mover advantages, Goer successfully listed on the list of "2021 China VR50 Enterprise", ranking third, and also appeared in this list. Established in 2015, it has grown into one of the most competitive VR equipment developers in China.

Grouping forces to start a global voice volume

In the complete and rich virtual reality "rain forest", only "Great Elephant" such as Goer and Pico is not enough. The diversity of all things in work is the source of the vitality. Located in the Qingdao International Innovation Park, China Science and Technology Map Smart Technology Co., Ltd., was established in August 2021. The company is deeply integrated through the empty sky, space -time blockchain, the Internet of Things, and artificial intelligence technology. Based on the application of smart agriculture, smart emergency, smart transportation, smart water conservancy, smart forest grass, and smart cities, we can build smart product lines to provide spatial information support and smart decision -making support for the government's smart governance and service modernization. The relevant person in charge of Xingtu Wisdom told reporters that there have been many "olive branches" that have been thrown up before, but they finally chose Qingdao Laoshan. In addition to the supporting advantages of the industrial chain here, the good business environment is also an important business environment to attract them to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi to come to Buzi. reason.

If the Phoenix comes or not, it depends on whether the sycamore trees are planted well. Why did the "Golden Phoenix" in the VR field settled in Qingdao Laoshan? Not only because it has a good industrial foundation and scientific research advantageous resources, under the ventilation, Qingdao is indispensable for the pre -judgment and dare to grab the creation. In 2016, it was defined as "the first year of virtual reality". It was precisely in this year, Laoshan District proposed the goal of creating "the capital of China's virtual reality industry", becoming the earliest area in the country to seize the VR industry opportunity and formulate a clear development path in the country and formulate a clear development path. By integrating upstream and downstream resources, continuously strengthening the industrial chain, extending the innovation chain, optimizing the service chain, promoting new breakthroughs in the virtual reality industry, and rapid sound volume in the country and the world.

The French Lawaren Virtual Reality International Exhibition is one of the three major virtual reality exhibitions in the world. In 2017, the Laoshan District Government organized a virtual reality enterprise and research institute in the North Hang Qingdao Research Institute, Goer, Bird Looking, Black Crystal Technology, Thunder God Technology, Zhihai Yuntian, and Ocean University of China to form the "VR The Science and Technology Legion went to France to participate in the exhibition, which made the Lawale virtual reality international exhibition site echo the strong steps of Chinese enterprises for the first time.

From 2017 to 2021, the International Virtual Reality Innovation Conference has been held in Qingdao for four sessions. As one of the most professional and authoritative international industry events in the global virtual reality industry, the International Virtual Reality Innovation Conference has become a new city business card in Qingdao. The holding of previous conferences comprehensively promoted the achievements and leading advantages of the "China Virtual Reality Industry Capital" in Laoshan District of Qingdao, and strengthened the international technical exchanges and cooperation sharing of the VR industry, and enhanced the virtual reality industry in Laoshan District and even Qingdao. Popularity and influence. Policy dividends, fertile soil in the planting industry

Water volume and fish gathered, wooden and birds. The "ecological rain forest" of the thick planting virtual reality industry not only requires excellent "seeds", but also fertile soil and careful care. Seven departments such as the Shandong Provincial Department of Industry and Information Technology jointly released the "Three-year Action Plan for the High-quality Development of the Virtual Reality Industry (2022-2024)" (hereinafter referred to as the "Action Plan"). Basically, the "1+4+N" virtual reality industrial area of ​​Jinan, Weifang, Yantai, and Weihai, the four cities of Jinan, Weifang, Yantai, and Weihai. This "Action Plan" indicates the future of the Qingdao VR industry: to cultivate and expand market players, stimulate the inner vitality of the market, accelerate the cultivation of leading enterprises in the industry, categorize and cultivate innovative SMEs, promote the integration of large, small and medium -sized enterprises; Qingdao should should Give full play to the leading role of leading enterprises such as Goer Co., Ltd. and Birds, and cultivate high -quality enterprises such as "specializing in new", single championships, gaze, and unicorn in the field of virtual reality, forming large and medium -sized enterprises to drive the development of small and medium -sized enterprises, small and medium -sized enterprises, small and medium -sized enterprises, SME Enterprises inject a new pattern of integration and development of vitality into large enterprises.

As a "high -precision" industry, VR companies have grown rapidly and have greater demand for funds. And optimizing policies and focusing on playing service cards, this is another magic weapon for Laoshan's virtual reality industry. Laoshan District is the district and county -level governments that have introduced the special development policy of virtual reality in the province. As early as 2017, the "Rules for the Implementation of the Development of the Virtual Reality Industry (Trial)" was introduced as early as 2017. Since then "Laoshan District Virtual Reality Industry Development Three-year Action Plan (2020-2022)" and so on.

Qingdao Virtual Reality Industrial Park panoramic renderings

Since the beginning of this year, Laoshan District has thoroughly implemented the work deployment of the virtual reality industry in Shandong Province and Qingdao City, with the goal of creating the "Global VR First Park", and is accelerating the establishment of Qingdao virtual reality industrial parks with an area of ​​about 1710 acres. According to reports, under the leadership of leading companies such as Virtual reality, under the leadership of lead companies such as Goer, the industrial park will attract and gather supporting enterprises in the virtual reality industry chain, enhance industrial supporting capabilities, improve the level of intelligent manufacturing, improve the intelligent industry chain, play the world's VR first VR No. 1 The garden has become a new highland for the development of Qingdao, Shandong Province, and even the national virtual reality industry.

It is worth mentioning that at the upcoming 2022 International Virtual Reality Innovation Conference, the provincial, municipal, and district -level industrial planning and policy measures will be concentrated. In particular, the "Several Policies to Support the Development of the Virtual Reality Industrial Park of Qingdao City" released by the conference will be the first special policy for the development of virtual reality industrial parks in the country's first city and district -level integration. Project recruitment, technical research, platform construction, experience applications, talent agglomeration, factor guarantee, industry exchanges, and other "one -piece" support measures to provide comprehensive guarantees for enterprises and projects from landing to cultivation and growth.

News extension:

Develop virtual reality and help the digital economy. The 2022 International Virtual Reality Innovation Conference, hosted by the Shandong Provincial Department of Industry and Information Technology and the People's Government of Qingdao City, will be held from September 21st to 22nd. This conference is held in the form of online and offline combination to set up policy release, project signing, keynote speech, parallel forums and other content.

During the conference, Goor Co., Ltd., Shandong Virtual Reality Manufacturing Innovation Center, Shandong Virtual Reality Industry Chain Talent Alliance and Qingdao Star Shark Virtual Reality Technology Research Institute and other units will focus on terminal manufacturing technology, virtual reality and digital intelligence, communication, communication, communication, and communication Technology, virtual reality talent training and industrial chain talent alliance construction, virtual reality digital transformation and other themes organize parallel sub -forums to release the latest cutting -edge development trends, share the latest technological achievements in the industry, stimulate more innovative vitality, attract funds, technology, talent and other elements Resources gather in Qingdao. (Reporter on this website)

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