The US version of Pinduoduo TEMU Buy and buy the first experience: I didn’t cut it in one sword, and the goods arrived in ten days. It is really cheap

Domestic Pinduoduo has achieved good results because of its low price and its special marketing methods. On the other side of the ocean, another "Pinduoduo" TEMU is rising, but it does not fully use Pinduoduo. This article experiences the TEMU, share the feeling of the first experience, and take a look together.

Pinduoduo's cross -border e -commerce platform TEMU launched on September 1st, and the two sides of the Pacific were boiling. The optimistor believes that the price of the price of the Chinese e -commerce pattern is finally coming to give a little color to the American friends and businessmen. Not small.

At present, TEMU has not followed the Pinduoduo mode, there is no pop -up window and pull people, it looks more like Wish: the price is low, and it is enough for $ 49. In the first week of launch, TEMU provided unlimited free shipping and full reduction subsidies, which also allowed a good friend Vivian, who lived in New York, to experience a hunting mentality.

In the logistics tracking information she showed to Global, she was submitted to the order on September 5th, and was sent to the aircraft on the 11th. It landed on the 12th in the United States. , Finally, the package was delivered to the front desk of her apartment on the 15th, and the full beating was full for ten days.

"This is much faster than I expected," she said. "I thought that TEMU might be slower than Shein's logistics, because it just entered the US market and may not have a very stable logistics guarantee."

A few days before the TEMU ordered, she ordered some home supplies from Shein, including floor mats, apron and storage bags. These things have been delivered for about ten days, which is almost the same as TEMU.

"The price of Shein was already low enough. I bought a total of 13 things. After using a 20%discount coupon, I only spent less than $ 100, but I did not expect that Temu's pricing was lower. I really don’t know the merchant. Can there be profit? "Vivian said.

After using Temu's 30%discount on the entire network, she bought 5 items for only $ 11.18: tea filter, charging cable, pet feeding bowl group, cat toy group, and quick sand beach towel.

Source of five items with a total of $ 11.18: vivian

Vivian said that she paid the TEMU with the mentality of trying to try, and did not expect much about the quality of the product. However, the ultimate quality was beyond her expectations. "Most of them are in line with the description, and the quality is even a bit higher than the pricing," she said.

The only disappointment is that the fast -drying beach towel seems to be 60% smaller than the website pictures and about 70%. "It feels misleading and deceived, but less than two dollars, it can be said." Vivian said.

In general, she scored 6 points for this experience (10 points). The price is low, the logistics speed and quality are okay, and the software use experience is also good. It is mainly because the product category is too limited, and it is difficult to find what you want.

For a lot of Chinese who live in the United States like vivian, although they have not used Pinduoduo, they also know some stalks through Chinese social media and domestic relatives and friends, such as "fighting Xi Xi" and "cut a knife forever. "," Pack the price "and so on. Many people are a little embarrassed before placing an order, because they are full of cheap and low -quality products in their cognition, and even have some "fraud" colors, but low pricing is still the biggest driving force for thunder. The psychological psychology of unable to buy losses "finally contributed to the transaction.

In Xiaohongshu, many users shared TEMU shopping experience, and the two -level differentiation situation is relatively obvious. Some users feel that the quality is still over, the cost is relatively high. All kinds of "kill piglets" text messages.

Picture source: Xiaohongshu

Vivian told the product to play Global. She and her friends would buy small products and debris on Taobao from time to time, and then transferred to the United States. On the one hand, because of international freight, these products are more cost -effective than in the United States. On the other hand, small products and styles on Taobao are very rich, far exceeding the US offline stores and e -commerce platforms.

However, in recent years, Vivian and her friends have greatly reduced the transfer, because Shein has expanded the product category and has great advantages in style and price. "Many small products can be found on Shein. There is no need to transfer it again. The waiting time is long, and it is troublesome to place an order from different merchants." Vivian explained.

SHEIN, who started with fast fashion, has become a online department store super and can compete with Amazon. In the first half of 2022, this Chinese retailer surpassed Amazon and became the largest download application in the United States. According to an APPTOPIA report, SHEIN has downloaded 22.4 million times, while Amazon is 22 million times.

So far, the TEMU that follows Shein's strategy seems to have done a good job. Some suppliers have completed thousands of orders, only about two weeks before the platform debut. In order to better communicate with American consumers, TEMU also set up a WhatsApp Group, but currently in this group of more than 200 people, more users from China, because +86 mobile phone numbers account for a higher proportion of a higher proportion Essence "The phenomenon of cutting a knife has not happened in the group for the time being, but I don't know what will happen in the future," Vivian said. "After all, in the Chinese group, the marketing method of cutting a knife is easy. For example Encourage users to share the shopping link, invite friends to get discounts, and everyone play the wind. "

"If the Temu category can be enriched, I will probably be a retorter, but the premise is that they cannot tease consumers, and it is absolutely impossible to make the goods." Vivian said.

Picture source: RebBeca Ren

Temu's downloads are rising rapidly. As of September 22, Eastern Time, TEMU ranked 30 under the SHOPPING category of the App Store, surpassing the largest online furniture mall Wayfair and Lululemon. At the Google Play store, TMU is the first place in the shopping category.

Picture source: app annie

Author: RebBeca Ren

Source Public Number: Pin Play Global (ID: Pinglobal), which has fun technology, everything is related to you.

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