Shanghai accelerate the digital transformation of business, Alipay and merchants jointly launch the "Golden Autumn Consumption Festival"

The construction of Shanghai International Consumer Center is accelerating. What are the important points? On September 23, "Shanghai accelerate the transformation of business digitalization and help build an international consumer center city" seminar Salon was held in Shanghai. Participants have believed that "urban business digital transformation+technological innovation" is becoming an important help, and at the same time, the "five major development trends of digital business districts" have also been proposed for the first time.

"This year's five -fifth shopping festival, digitalization may be the most mentioned word." As an industry representative, Chen Zhangqing, general manager of Alipay digital business business, put forward his recent observations at the seminar. He said that this year's "Five -Five Five Shopping Festival" has become a digital exploration test site in many merchants, and the development of digital business districts shows five development trends: small programs form a digital business circle link user new channels, electronic consumer vouchers to digital business district drive consumption new new consumption new consumption new channels Methods, e -commerce and live broadcast into a new position in the digital business district brand marketing, green and low -carbon into digital business districts to sustainable new kinetic energy, testing new scenes of innovation experiments in the digital business district of the universe in the universe.

The "Fifth Five -Year Shopping Festival" combined with the latest technologies such as 5G, AR, and Yuan Universe. E -commerce platforms have also innovated the "Yuan Cosmic Mall". Lu Shujiang, Secretary -General of the Shanghai Shopping Center Association, believes that Shanghai should make full use of the advantages of information infrastructure and the advantages of science and technology enterprises, and actively explore and try to digitize urban business digitalization, apply new technologies, create new consumption, enhance new experience, help help The construction of Shanghai International Consumer Center has accelerated.

The reporter also learned from the Salon that borrowing the "May Five -Year Shopping Festival" and the upsurge of National Day consumption, from September 23 to October 8, Alipay will invest tens of millions of resources in Shanghai, and work with Shanghai merchants to start the "Golden Autumn Consumption "Festival", and add digital tools such as red envelopes and direct benefits to the Shanghai "Litting Store Plan" to help merchants further reduce costs and increase efficiency.

Offline, large and small merchants can post "red envelope code", consumers scan the code to get red envelopes, that is, use it, and merchants can also get equivalent income; online, more than 8,000 merchants and institutions will send consumers through Alipay applets. Welfare, covering multiple industries such as travel, catering, fast -moving consumer, retail. Users can scan the small program code or the Alipay search merchant's small program to receive coupons and enjoy various digital services. During the Consumption Festival, Alipay also announced the upgrading of self -operating products such as search and red envelopes, and released the "refueling package" of merchant traffic to help merchants get more public domain traffic exposure to improve conversion efficiency.

"As a commercial city, Shanghai has the first, first, and most pioneering spirit." Tang Yunyi, deputy director of the Institute of Applied Economics of the Shanghai Academy of Social Sciences, believes that this year's major business districts and small and medium -sized merchants are accelerating the Internet platform. Integration to promote consumption recovery after the epidemic, stimulate people's consumption enthusiasm.

Responsible editor Liu Wanxin

Text Zhang Shihuan

Source Pudong released

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