The ox that was "harvested" by the iPhone14: No one believes that the mobile phone will be smashed in your hand

Jimu Journalist Yu Yuan Liu Yerui

On September 23, the iPhone14 was launched only a week, and many "ox" fell.

Under the blessing of various factors such as the official rapid delivery and decline in user expectations, the oxes who originally imagined "hundreds of thousands of daily income" have been hit.

Moreover, there was a situation that "in the morning, the price increase of 2,000 yuan; late at night, add some, add 50 yuan".

After experiencing the glory of Apple mobile phones early, some scalpels have long created their own companies; and the single -dry oxen also firmly believes that "as long as you start fast, you can absolutely make money".

But the reality is that the ox living in the past can no longer adapt to the new era.

"No one believes that iPhone14 will be smashed in your hand"

At 1 am on September 8th, Beijing time, Apple held an annual autumn new product launch conference. At the meeting, Apple announced the new machine iPhone14. For Beijing's "ox" Niu Ming, the annual Apple new product launch conference is like the "Science and Technology Festival" in the ox world.

"At this time at this time, we will drive." Niu Ming said that according to past experience, as long as you start fast, you can absolutely make money.

iPhone14 (source: Apple official website)

In the past, the ox was called "pouring grandfather". The profit model of this industry is to buy goods at a low price and sell the difference at high prices. Since the launch of the iPhone4, "grabbing iPhone" has become a stable way for "scalper" for more than 10 years.

When the iPhone4 was launched, some of the oxen was sold at a high price of 20,000 yuan in Zhongguancun. Four years later, the iPhone6 ​​refreshed the record. The most quoted at the time at the time, reaching an amazing 28,000 yuan, the difference was nearly 10,000 yuan.

"Whenever Apple's new machine is released, at the door of the Apple Store, you can definitely see a lot of" ox "." Niu Ming said that in the era when online shopping is not yet developed, the oxee "personally" went to the store for pre -order, " Grab it is to earn. "

Even the ox is far away from Hong Kong, Macau and other places to buy Apple mobile phones for more.

"A iPhone can earn up to five or six thousand yuan. It is normal to earn more than 300,000 yuan a month, and it can even earn more than one million yuan." Niu Ming said that after the iPhone14 was released this year, his ox colleagues were still crazy. This year's new machine launched the "smart island" function, and this functional change caused a shock in the ox world.

"According to past experience, as long as Apple has changed the new machine in the past, citizens will start to grab it." Niu Ming said, for example, the two models of iPhone6 ​​and iPhoneX have made very great changes in the beginning. In the last two models, the high sales of these two models are the bottom of the ox to sell. "No one will believe that the iPhone14 with a smart island will be smashed into your hand."

In Huaqiangbei, there was a selling company for 10 years, and Li Xiang was one of them.

"On the first day of the iPhone14, our company purchased various models, with a total of more than 200 units." Li Xiang said that more than 200 mobile phones added up to an entry price of more than 2 million yuan. If all of them are sold, profit can be profitable. It reached 400,000 to 600,000 yuan.

According to the predictions of Li Xiang and others, the iPhone14 will be broken immediately after the release. The so -called break refers to the starting price below the issue price.

On the morning of September 16th, Li Xiang's colleagues began to sweep the goods crazy. The market that day is indeed as expected -the first sale is broken. The actual quotation of the ox can be 100 to 500 yuan lower than the official price.

"But because we have related channels, our actual purchase price can be about 1,000 yuan cheaper than the official price." Li Xiang said, so even if it is broken, they can be profitable when they lower the price.

The price of iPhone14 fell quickly in one day (source: Source: respondent)

"The PRO version of the premium is nearly 2,000 yuan, and the PRO MAX version can be premium of about 3,000 yuan. But in the evening, the premium fell to two or three hundred, and many scalpel's iPhone14 smashed in his hand." Some people tease their status on this day "in the morning, the price increase is not sold for 2,000 yuan; at noon, the price increase is 1,500 yuan, and the price will not be sold at 800 yuan in the afternoon; in the evening, the price will not be sold at 300 yuan; Row".

Cattle's cold winter

According to Wall Street News, the recycling price of the IPHONE 14 Pro of 256G memory of a file port in Hunan showed that at 11 o'clock on the 16th, the premium of the model was about 900 yuan, and the premium was 700 yuan after 18 minutes. After two hours, the premium was only 300 yuan. At 3:39 pm, the mouth was trying to acquire 5 purple 256G memory iPhone 14 Pro, with a premium of nearly 400 yuan.

The iPhone14 even fell below the issue price. The most exaggerated is the iPhone14 512G, which is 739 yuan lower than the official starting price.

On September 17, the price of the iPhone 14Pro fell rapidly, and the oxen panicked. But at this moment, some users began to reverse "harvesting" oxen.

Some netizens broke the news that they had grabbed two iPhone14 Pro Max by themselves. The price increased to the ox in the morning. When the official website price was added to 100 yuan the next afternoon, they bought it from the ox of the ox. Some netizens said that they bought their mobile phones to the ox and bought back a profit of 3,000 yuan (picture source: network)

Wall Street News reported that at the Apple Store of West Lake in Hangzhou, there were scalpel complaints. He increased the iPhone 14 Pro Max of 1,800 yuan on the 16th. Did not fill the pit back.

Niu Ming also said that some people will pick up the goods at the offline store on the day of the starting day after the pre -order is successful, and then immediately transfer it to the oxen who is waiting at the door of the mobile phone store.

"If they cannot be sold, they can also return the goods directly." Niu Ming said that the apple mobile phones that the oxes have been hoarded through various channels are basically impossible to return the goods. If they can't sell it, they can only hit their hands.

On September 18th, the topic of "oxe's complaints of Apple 14 posted 100 yuan out of 100 yuan" rushed to the hot search. Some scientific and technological bloggers broke the news that the ox of the landmark Guangzhou said in the circle of friends that the apple mobile phone bought by the price increase could not be sold at all. In the short videos of these stalls, bloggers have said that "the situation this year is not good."

The ox sells Apple mobile phones on the street (picture source: network)

There is also a big V blogger that the ox of Huaqiangbei eats collectively, and no one wants to sell the iPhone14.

As of the afternoon of September 21, Niu Ming was still selling 7 iPhone14 in his hands at a loss. "If you don't sell it, you will all hit your hands." Now, Niu Ming has begun to consider transforming and exiting the ox.

While the price of mobile phones tended to be stable, there were also oxs who were pitted by the platform.

According to Xiaoli's help, on September 14, Xiaokang, who claimed to be a mobile phone sales, asked for help. A few days ago, he bought a dozen Apple mobile phones on a platform applet and paid a total of 158,000 yuan, but the other party has never been doing it. Delivery, customer service does not reply, and there are many friends in the same situation as him. According to the registered address, he found that the company was in Chongqing, and Xiaokang also asked friends to go to the scene to verify and found that the company had been empty.

A large number of netizens said that the above platform was operated for more than a month. After making a large user pool, they ran away when they were released on the iPhone14 new machine.

According to the First Financial Report, the above -mentioned platform pre -sale of Apple mobile phones and rolling running events have been filed, and it has now been transferred to the Chongqing Yubei District Public Security Branch task force. The Public Security Bureau of Yubei District of Chongqing also stated that this case is currently under investigation.

"I didn't make money anymore. When I encountered such a platform, we not only harmed their peers, but also corrupted our reputation." Niu Ming said.

User's "Machine Power" is declining

The bleak market and arrogant liar have become the worst year for scalpers this year. Niu Ming still can't figure it out so far, why users suddenly lose interest in iPhone14.

Li Xiang analyzed that this situation occurred because Apple had a large number of early delivery. Some orders that were originally expected to be shipped only half a month or even a month, and received the spot on the first day of the launch.

Luo Cong, the director of the Beijing Apple Store, told Jimu Journalists that there was indeed a large number of new machines in advance this year. "A large number of pre -order orders arrived in the morning on the 17th."

On social platforms, "Apple Shipping in advance" has also become one of the hot topics. Some users said that they were originally expected to be shipped from September 22nd to 27th. I did not expect to receive it in the morning of September 17. Some users have found that they can "pick up" the iPhone14 spot directly when they go to the offline store.

Luo Cong told Jimu Journalists that at present, the Pro and Promax series in the store only support the pick -up after booking on the official website. However, the iPhone14 basic model is the form of reservation in the store. "If there are more inventory in the store, you can directly get the goods offline."

In addition to the above reasons, the product upgrade is unsatisfactory, and it may also reduce the enthusiasm of users for iPhone14. As early as the Apple conference, users issued a post saying that this year's iPhone product update is not obvious. But most users still have high hopes for the "smart island" function.

As the release time approached, on the evening of September 15th, some netizens broke the iPhone14 in advance, and tested the smart island function. At the press conference, it was very smooth and beautiful, not only uncomfortable, but also problems such as displacement. Some netizens have found that the smart island does not look beautiful in the sun. Many users vomit, "the smart island is the largest bull farm."

In addition, users have become more rational about buying mobile phones.

According to data, the current average transfer cycle of domestic users is 28 to 31 months, and users' power changes are declining. However, the launch efficiency of Apple's new machine every year is obviously much higher than that of this replacement cycle.

On September 21, Wang Xing, a citizen of Hubei, told Jimu Journalists that when he launched the iPhone14, he purchased the old machine iPhone12 mini 2 years ago.

"I have been using Apple. From 2019 to the present, I have always used iPhoneX." Wang Xing said that he also paid attention to the iPhone14 -related news. He believes that he does not need so many new features to use his mobile phone, so he is even more even more than that Pay attention to the price -performance ratio, "You can buy iPhone12mini in more than 2,000 yuan. Why do I spend more than 10,000 yuan to buy new machines?" And Beijing citizen Ms. Yao also believes that the iPhone13 in her hand can "fight for another year." Last year, Ms. Yao and her boyfriend bought the iPhone13. Now they all say that the new machine is not very attractive for them. It is better to save this "huge sum of money".

Luo Cong also said that compared with last year's iPhone13, since the date of release, the year -on -year sales volume of iPhone14 in his store has declined.

"Before everyone said, buy early and enjoy it early. But now, everyone has begun to talk about the discount of late buying." Luo Cong said.

"The ox living in the past cannot adapt to the new era"

Jimu news reporters combed and found that when Apple released new products, it was always on the Internet that the video of the Beijing Sanlitun Apple flagship store lined up long lines. On the morning of September 21, Jimu reporters saw in the store that 5 days have passed since the sale. There is no crowded crowd of people a few days before, but there are still a large number of citizens in the store to watch. Mr. Wang, a citizen of Beijing, said that he went to the offline flagship store to take a look at the unique purple color scheme of this new machine. The number of machines is indeed a lot, but the number of reservations in the past two days has gradually decreased, and more customers who come to pick up the goods. Apple official customer service also said that at this stage, Apple offline flagship stores are mostly pickup customers, and the number of reservations is small.

Peng Li, a loyal user, abandoned Apple mobile phones as early as last year. From the former iPhone4 to the iPhone12, Peng Li purchased a new machine almost every time it was released.

"I used to be Apple's brain disabled powder." Peng Li said that in recent years, Apple's new machines have been on sale faster and higher and higher. He began to reflect on whether he should "buy it."

Considering the cost -effectiveness, Peng Li looked at domestic mobile phones. "Some domestic mobile phones are much stronger than Apple mobile phones."

Li Xiang also said that the market in recent years shows that Apple mobile phones are no longer suitable for large -scale resale.

"Domestic mobile phones have a strong impact. In addition to loyal users, Apple mobile phones are difficult to have the audience." Li Xiang said that in recent years, many of his oxen has begun to think about the transformation.

"Last year, when the Sony PS5 game console was listed, I did it briefly." But Niu Ming, who was unfamiliar with this model, also lost tens of thousands of yuan.

"Digital products are selling, it is too difficult." Niu Ming said that he had thought about transforming to make graphics cards and concerts, but after understanding, he felt that he was not the material. "I couldn't even play with Apple's sale. , Even if those. "

Li Xiang read an article two days ago, saying: "This year is likely to be the iPhone's scalper turning year. In the next few years, those scatters who have queued up at high prices outside the official retail stores in major cities may become less year by year. Slowly become a footnote of an era. "

"The ox living in the past can no longer adapt to the new era." Li Xiang said.

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