"Spring City Purchase" 2022 Jinan Consumption Season · Jin Qiu Heart Life Festival is here

In order to stimulate the potential of consumption and help the development of the real economy, consumption measures have been launched in order to promote the development of the real economy, and the Internet platform has been linked to the Internet platform. From September 23rd to October 8th, tens of millions of merchants in Wuhan, Zhengzhou, Hangzhou, Shanghai and other places nationwide jointly launched the "Golden Autumn Consumption Festival". On September 23, the "Spring City Purchase" 2022 Jinan Consumer Season · Jinqiu Heart Life Festival, supported by Jinan Business Bureau, sponsored by Jinan Radio and Television, and hosted by Alipay. From now until October 8th, Jinan users can scan red envelope code offline, online participation in the venue interactive benefits, oranges convenience and other businesses and institutions such as the Quancheng will also send benefits through Alipay small programs.

Jinan launched the "Golden Autumn Hearts Life Festival"

From September 23rd to October 8th, the "Spring City Purchase" 2022 Jinan Consumer Season · Jinqiu Heart Life Festival in Jinan, sponsored by Jinan Business Bureau, sponsored by Jinan Radio and Television Station, and hosted by Alipay.

In order to facilitate the participation of citizens, the "Spring City Purchase" 2022 Jinan Consumer Season · Jinqiu Heart Life Festival set up online venues in Alipay, gathers catering, travel, car owner services, government affairs and other matters, providing a one -stop service for citizens. Search for "Spring City Purchase" on the Alipay homepage to arrive in one click. Citizens can also check social security in the "Love Shandong" Alipay applet and pay residents' social security.

During the Jinqiu Heart Life Festival, Jinan users can scan the red envelope code of Alipay offline and receive Alipay red envelopes, and use it. In addition, Alipay sets up a red envelope for 52 large business districts and complexes in Jinan. During the event, Jinan City issued a red envelope of 10 million yuan.

At the same time, Jinan citizens can also search for "green travel" to receive a green travel welfare package worth 30 yuan through Alipay. Through the distribution of red envelopes, the citizens are encouraged to travel green and enjoy the golden life festival.

People through Alipay Mini Programming Welfare

From September 23, more than 8,000 merchants and institutions have distributed benefits to consumers through Alipay applets to cover multiple industries such as travel, catering, fast -moving consumer, retail. Users can scan the small program code or the Alipay search merchant small program to receive coupons, enjoy various digital services, and can also watch the live broadcast of merchants and institutions through the living channel.

In the early stage, Alipay launched the 1,500 stores of Shandong convenience store brands such as friends and guests, good, Youtong, Liqun, etc., which launched Alipay. Taking friends and customers as an example, from July 1st to July 31st, the number of users of the Alipay applet of "Friends with Coupons" increased by 99.3%month -on -month, the number of visits increased by 275%month -on -month, and the transaction volume increased by 22.69%month -on -month.

During the Jinqiu Heart Life Festival, Jinan Convenience Stores such as Orange Convenience joined the Alipay Golden Autumn Chang drinking Festival and distributed benefits through Alipay applets. From September 23rd to October 8th, scan the QR code in the store, and you can log in to the small program to receive the red envelope. The audience is common. Each person grabs twice a day, first receive the red envelope and then checkout to enjoy the discount.

Merchants use digital cost reduction and efficiency, consumers are more affordable

In order to help merchants further reduce costs and efficiency during the consumption festival, and gain business growth today, Alipay also announced the upgrading of self -operating products such as search and red envelopes, and released the "refueling package" of merchant traffic: the "Golden Autumn Consumer Festival" venue, homepage, homepage, homepage, homepage Recommended cards, living channels, consumer vouchers channels, and payment success pages of 5 core public domain positions to help merchants get more public domain exposure to improve the transformation efficiency of private domains.

Li Yan, an associate researcher at the E -commerce Research Institute of the Ministry of Commerce, said that with the development of digital technology and the layered upgrade of residential consumption structure, the government's promotion of consumer measures is also being promoted. The government and merchants use the traffic effects and digital life service capabilities of the Internet platform to drive the innovative model of local consumption growth to be worth learning. While continuously promoting the opening of the platform to open innovation and product inclusive, it has also become an important opportunity for digital transformation of offline merchants. "Consumer vouchers, coupons, etc. are no longer belonging to large enterprises 'exclusive'. Today, digital tools provided by platforms such as Alipay allows small merchants to take digital express cars to make digital help reduction and efficiency."

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