The subsidy ended, the competition intensified, the cargo companies in the same city are a little worried this year

Edit | Yu Bin

Produced | Chaoqi.com "Yu See Column"

Compared with industries such as takeaway, new retail, and sharing economy, the industry in the same city has previously been a unpopular industry that has not received much attention from capital and enterprises, and the Internet penetration rate has not been high. In rapid growth.

At present, the lead companies such as Lala and Fast Dog taxis are in the C position, and companies such as Didi, Meituan, Manfang, and other companies have already entered the track of freight in the same city. Each platform and enterprises want to cut in this trillion market. To the largest piece of cake.

The knockout has reached the second half, who is the last winner, there are still many variables

In recent years, the domestic logistics market has remained at the scale of 10 trillion yuan. The market has already entered the development of the Red Sea. The overall growth rate of the industry has slowed down. Like many competitive industries, the domestic logistics market has entered more detailed classification and thinner classification and thinner classification, and more detailed classification and more detailed classification, and more detailed classification and more detailed classification, and more detailed classification and more detailed classification, more and more detailed and more detailed and more detailed and thinner and more detailed and thinner. In the era of higher refined operation, whether it is an old company or a new industry, they are trying to find more industry development opportunities.

The logistics segmentation business model of the same city has emerged as a result. The industry scale of the domestic logistics market in the same city has increased from nearly 900 billion yuan in 2017 to more than 1300 billion yuan in 2021, with a compound annual growth rate of 10.3%. It is expected that it is expected From this year to 2026, the industrial scale will eventually reach about 230 billion yuan, with a compound annual growth rate of 11.3%.

The role and status of the same city freight in the logistics industry are becoming increasingly prominent. The freight business in the same city has also brought a lot of convenience to our work and life. In recent years, in terms of quantity or scale, companies engaged in the freight business in the same city in the same city are in the same scale. Both have developed rapidly with the platform.

For example, as of September 30, 2021, approximately 26.5 million registered consignor and nearly 5 million registered drivers have been registered. Irai Consulting predicts that in the "2019 China Cargo Industry Research Report" predicts that in the next 3-5 years, the freight market in the same city will maintain a rate of 5%to 7%.

The curtain of competition has long been opened. Like the online ride -hailing of previous years, a round of money burning subsidy was opened between last year. At present, the cargo market in the same city is still in a pattern of chasing.

The scale advantage of cargo Lala in the industry is relatively obvious, and in a unique position. For data from Fhstri Lavin, it is calculated based on the transaction volume in 2020. The second fast dog taxi is 5.5%. According to the transaction volume in 2021, the market share of the cargo Lala is 52.8%.

Didi Freight ranks second with a market share of 5.5%, and the market share of fast dog taxis is 3.2%. Didi freight only entered the same city freight service market in June 2020. With the brand's popularity advantage, plenty of capital flow, With the huge base of user traffic, it took only one and a half years, and its market share exceeded the fast dog. The latter has been deeply cultivated in this field for many years.

In addition to cargo Lala, several other head companies also have their own uniqueness in terms of capital strength, brand influence, and information service capabilities. The two major platforms such as Didi and Meituan have strong funds and strong traffic. Therefore, there are many variables in the final competition results of this track.

Urgently need to supplement ammunition, head companies have seek listing

The revenue and profits of a company can reach market and capital expectations. In this case, with the power of capital to gather resource advantages and accelerate the improvement of the company's own market share, it is also a good growth path. Therefore, this year's head freight platforms in the same city have selected the road to market.

Fast dog taxi may become the first listed company in the same city freight field. In February this year, Kua Dog Taxi passed the listing hearing of the Hong Kong Stock Exchange. After the prospectus failed in March, the fast dog taxi was soon again. Re -submit the prospectus and passed the hearing in early June.

At present, the problem of loss is the biggest obstacle to its facing. The prospectus shows that in the nine months of 2018, 2019, 2020 and 2021, the revenue of fast dog taxis was 453 million yuan and 549 million yuan, respectively. , 530 million yuan and 473 million yuan, the losses were 1.071 billion yuan, 184 million yuan, 658 million yuan, and 393 million yuan, for more than three years, a cumulative loss of more than 2 billion yuan.

Among them, the sales and operation costs account for a higher proportion. At the same time, this also shows that the actual transaction conversion rate brought by marketing activities is still not ideal. It was nearly 600,000 a month, a decrease of 6.8%year -on -year, and 869,000 compared with 2018 in 2020, a decrease of 25.8%.

Cargo Lala, Manbang, and Fuyou Truck are also trying to seek to go public in Hong Kong. Manpu is a cargo matching information platform. It has the most complete domestic cargo vehicle data information. The company's business is not limited to the same city. Business, the company launched the freight business brand of the same city. It helped to log in to the New York Stock Exchange in June last year. This year, it is planned to be listed in Hong Kong, and it is planned to raise about $ 1 billion.

However, Manfu also faces the same losses as fast dog taxi. The financial report of the Manfang Group in the third quarter of last year showed that the revenue of the season was 1.24 billion yuan, an increase of 68.9%year -on -year, and the net loss was 178.3 million yuan, a year -on -year decrease of 46.7 %, At the same time, the average number of active users of the shipper was more than 16 million, an increase of 32.2%year -on -year, which shows that Manfang is still in a high -speed growth period in the same city freight business, and its development potential is relatively large. Subsidy war cannot last, and differentiated services are the key

The trillion -level city freight market has attracted the addition of many companies and capital. Of course, it also creates a lot of employment opportunities. The China Logistics and Purchasing Federation released the "Survey Report of the 2021 Vehicle Driver Police Status". 52.4%of truck drivers are looking for customers through the freight Internet platform.

After the influx of enterprises and capital, in order to quickly seize the market and make a large share, the traditional marketing method of subsidy war is naturally unavoidable. For example, in April last year, Didi Freight launched the Kaicheng plan. Division, Didi launched a large -scale subsidy policy, and the freight driver naturally received benefits in the subsidy war between the platforms.

Two years ago, Wang Chao joined several freight platforms in the same city and registered the driver's app. He remembered that he could almost get a subsidy for the platform at the beginning, and a single subsidy could be up to 20 yuan. Wang Chao said that it was easy to make money at that time, and it was common to earn about 20,000 yuan a month, and there were more people earned among friends.

Since the second half of last year, large -scale subsidies have gone, and the number of subsidies and subsidies given by each platform is significantly less. Now Wang Chao goes out at 9 or 10 in the evening. Between 300 and 500 yuan, except for various costs and necessary expenditures, a monthly income is in the early 10,000 yuan.

Although the income is almost half less, he feels more satisfied. This income is also good in the local area. The only thing that is not very satisfied is that the proportion of commissioning commission is a bit high. It will be different.

In this regard, Wang Chao intends to continue the order on the platform for a period of time. After he has word of mouth and customers, he will take the order from the customer directly. Only in your free time will you use the platform to receive orders. In this way, you can use it. Make more.

"Yu Jian column" believes that the first- and second -tier cities are nearly saturated, and the subsidy war will sooner or later the tide will be decreasing. , To seize the pioneering and resources of the four -line market, lay the foundation for the future development of the enterprise.

Secondly, you can use the sinking market to further make a large amount, expand business, and increase listing chips. From 2020, fast dog taxis find partners in the sinking market, assist them in developing customers and recruiting drivers. Fast Dog taxi has established freight business in the same city in more than 170 cities in China, with more than 430 partners.

Facing the market competition and continuous influx of competitors, the same city freight companies should establish a logistics value service system with their own characteristics and meet the needs of the consumer market. For example, it can rely on big data and Internet technology to improve service quality and efficiency, efficiently integrate customers and service resources of B and C -terminals, effectively reduce various logistics costs, thereby forming a differentiated competition advantage of stable service models.

The freight model of the same city is similar to ordinary logistics and is also large. In the same city freight service, the service requirements of the service requirements have different requirements for service, and the difference between each other is large. The service plan or mode can win the market. With the upgrading of consumption and the improvement of service standards, the existing freight model of the same city can be further refined and optimized.

"Yu Jian column" believes that in the final analysis, the core of the competitiveness of the enterprise lies in the recognition of the two parties in the transaction, that is, the two parties of the transaction will use the platform as the main choice of cargo distribution rather than backup options. Only high -quality services can enhance user stickiness and brand loyalty.

It is also worth noting that in the case of rising oil prices, the cost of refueling of trucks will become higher and higher. In the future logistics market in the same city, new energy trucks will play a more important role. On the end, the number of orders completed by new energy vehicles has been increased from 2.3%in 2018 to 30.4%in 2021. The company plans to be completed by new energy vehicles by the end of 2023.

Conclusion

There is no doubt that there is still huge market potential in the same city freight market. In the future, there will be more Internet technology companies, national or regional freight companies to enter this field. The former has advanced data and informatization methods. The latter Has a huge logistics system and operating experience.

Therefore, the competition in the city's freight market in the future will only become increasingly fierce. Like traditional logistics, in the segment of the same city freight, scientific and technological innovation, efficiency improvement and reduction of costs should also be the key direction of enterprises' attention and effort.

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