Baidu Baijia's comprehensive upgrade support plan and AI application to help creators ecological symbiosis and win -win

On September 23, the 20.22 million Elephant Baidu Mobile Ecological Conference (hereinafter referred to as the "Vientiane Conference") was held in Zhuhai, Guangdong. As the annual strategy and business progress conference, He Junjie, the general manager of Baidu Mobile Ecological Division (MEG), a senior vice president of Baidu and the general manager of Baidu Mobile Ecological Division (MEG), comprehensively interpreted Baidu Mobile Ecology's long -term "intelligent search+intelligent recommendation" dual engine driving mode With the "Information+Service" strategy, it has released major innovations in Baidu's mobile ecology under the open empowerment of AI.

The picture shows He Junjie, the general manager of Baidu's senior vice president and the general manager of Baidu Mobile Ecological Business Group (MEG)

Among them, Baidu Baijia also released a number of new applications and new measures. As one of the three pillars of Baidu's mobile ecology, Baijia No. 1 is the high -quality content "source of the source" of Baidu's 1 billion users. Relying on the personality strategy, Baijia will continue to deeply cultivate the creator ecology, give full play to the technical advantages of AIGC and search, strengthen the content supply engine, and set up a solid bridge between the creators and users to help the creators realize themselves and harvest value.

Baijia number played AIGC combination boxing, accelerated content creation intelligence

Recently, AI has made huge progress, and even changes in direction. AI understands language, understanding, understanding pictures and videos, and moving towards generating content, that is, "AIGC" -The artificial intelligence automatically generates content. With this shareholder style, the Vientiane Conference released the "Creator AI Assistant Group" and "Baidu APP Digital Man Plan".

At present, some of these applications have been landed in the Baijia number. For example, AIGC graphic transition video technology, only one -click authorization, can automatically convert the graphic into video, allowing graphic creators to easily cross the threshold of video transformation and let video creation creation creation Create videos are more efficient and convenient. According to Mr. Wang Hai, deputy editor -in -chief of China Youth Network and the founder of Green Hornet, through the AIGC graphic transfer video technology of the Baijia number, the output of the video content of Zhongqing.com has increased by 80%. The graphic text is nearly 10 times.

Based on the "Baidu APP Digital Plan Program", the real twin digital human technology mentioned in, and the Baijia number launched a digital host solution. This solution integrates Baidu's leading digital human technology, AIGC graphic transition video technology, and TTS voice synthesis technology. You only need to enter a piece of text to quickly generate information and videos with digital host population broadcast. Not only is it comparable to real people, but also a variety of languages, sign language hosting, 24 -hour automated broadcasting, etc. Those who realize "the freedom of the digital host".

At the main venue of the Vientiane Conference, Ping Xiaoli Ping Xiaoli, vice president of Baidu and general manager of Baidu App, interpreted the newly upgraded Baijia platform creative capabilities. She mentioned that at the tool level, the Baijia AIGC tools were fully opened to creators, reducing the use threshold and improving creative efficiency.

The picture shows Ping Xiaoli, Vice President of Baidu and General Manager of Baidu APP

To this end, dozens of authoritative media such as Baijiajiajiajiao and Beijing News, Xiaoxiang Morning News, Qianjiang Evening News, Yangzi Evening News, Jimu News, top news, cover news, upstream news, and other authoritative media set up the "AIGC Media Alliance" to promote AI Including and empowering the media industry, in the future, it will also cooperate with many industry partners and creators such as the media to conduct in -depth cooperation on AIGC related applications to accelerate the intelligence of content production.

Multi -dimensional policy is enabled, and the opportunity to monetize the creator can be created

At present, more than 5 million creators have shared their own beautiful life, and the production of original content increased by 130%year -on -year. The number of creators with more than 10,000 yuan income and the scale of diversified realization income have achieved multiple growth. It is worth mentioning that the income performance of goods and business orders has performed strongly, which has achieved 4.5 times and 10 times increase respectively. These achievements are the result of the ecology of the hundreds of the creators.

At the "New Discovery" Baidu Creator Forum at the Vientiane Conference Branch, Yang Yan, general manager of Baidu Baijia, released a number of support policies and plans. For example, if you continue to dig deep into the segmented field creators, you will take out 1 billion exclusive traffic, ten million cash rewards and signing opportunities, launch the "Fun Food Sharing Plan", recruit and create 1,000 creators operating in the direction of the fun gourmet direction. Essence

The picture shows Yang Yan, general manager of Baidu Baijia No.

Baijia will also explore the "2+X" content co -creation model, introduce high -quality resources such as media, institutions, MCN, and enhance the influence of Baidu's creators. At the same time, it will give full play to Baidu's search advantages. In addition to the existing "search business cards", "C -level direct access", and "search and creation", in the future, the "Search Wind Plan" will be launched to provide more exposure opportunities.

Baijia is also committed to helping creators monetize, not only fully upgraded the "Star Selection" one -stop content matching service platform, but also enhanced the creator's business list income in Baidu. At the same time, the "Beidou Plan" was officially launched to invest 30 million special subsidies, attracting more than 2 million brand advertisers to enter. At the Baidu Creator Forum, Baidu's creator on behalf of Aunt Guo Chu shared her monetization experience. She began to operate hundreds in 2020, and set a result of over one million revenue in the quarter.

In addition, the production of Baijia number has achieved large -scale and efficient production, has a rich and diverse IP matrix, covering a variety of forms such as micro variety shows and microfilms. The annual output of the program reaches 100 gear, and the number of participants has exceeded more than 500. It also cooperates with industry partners in many fields such as publishing agencies, MCNs, and media to jointly build high -quality content. In order to explore micro -drama tracks, Baijianou launched a "broken shell plan", and cooperated with more than 100 MCNs such as Gu Mai Jiahe and Xuanzhi Media to collect and solicit more than 700 short dramas. Relying on Baidu's mobile ecology "intelligent search+intelligent recommendation" dual engine driver mode and "information+service" strategy, Baijia will also open more search scenarios and traffic in the future, provide more information and services, and continue to deeply cultivate the content ecology. More creators can connect more opportunities and business opportunities to achieve the coexistence and win -win in the Baidu ecology.

Just as He Junjie, the general manager of Baidu's senior vice president and the general manager of Baidu Mobile Ecological Division (MEG), said at the conference that every ordinary creator is worthy of being recorded and connected. Should be searched and seen.

Cover reporter Huang Jingru

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