Baicheng Merchant launched the Golden Autumn Consumption Festival over 8,000 merchants and institutions with Alipay small program welfare welfare

In order to stimulate the potential of consumption and help the development of the real economy, consumption measures have been launched in order to promote the development of the real economy, and the Internet platform has been linked to the Internet platform. On September 23, tens of millions of merchants in Wuhan, Zhengzhou, Hangzhou, Shanghai and other places nationwide jointly launched the "Golden Autumn Consumption Festival". From now until October 8th, users can scan red envelopes offline and participate in the interactive leadership of the venue online. In the discount, more than 8,000 merchants and institutions use Alipay small programs to distribute benefits.

Since the beginning of this year, comprehensive policies such as policy relief, consumption coupons increase, linkage platforms have stimulated consumption, encouraging digital innovation and development, and "multi -legged walking" have comprehensively stimulated consumption potential. Merchants and Internet platforms also responded positively. Through joint festivals, they further stimulated consumption potential and gathered fireworks.

From September 23rd to October 8th, tens of millions of merchants in Wuhan, Zhengzhou, Hangzhou, Qingdao, Shanghai, Jinan, Suzhou and other places jointly launched the "Golden Autumn Consumption Festival". Offline, large and small merchants can post "red envelope code", consumers scan the code to get red envelopes, that is, use it, and merchants can also get equivalent income; online, through the Alipay "Golden Autumn Consumption Festival" special session, users have the opportunity to receive red envelopes And travel benefits.

In addition, more than 8,000 merchants and institutions send benefits to consumers through Alipay applets to cover multiple industries such as travel, catering, fast -moving consumer, and retail. Users can scan the small program code or the Alipay search merchant small program to receive coupons, enjoy various digital services, and can also watch the live broadcast of merchants and institutions through the living channel.

In order to help merchants further reduce costs and efficiency during the consumption festival, and gain business growth today, Alipay also announced the upgrading of self -operating products such as search, red envelopes, etc., and released the "refueling package" of merchant traffic: the "Golden Autumn Consumer Festival" venue, homepage, homepage Recommended cards, living channels, consumer vouchers channels, and payment success pages of 5 core public domain positions to help merchants get more public domain exposure to improve the transformation efficiency of private domains.

Li Yan, an associate researcher at the E -commerce Research Institute of the Ministry of Commerce, said that with the development of digital technology and the layered upgrade of residential consumption structure, the government's promotion of consumer measures is also being promoted. The government and merchants use the traffic effects and digital life service capabilities of the Internet platform to drive the innovative model of local consumption growth to be worth learning. While continuously promoting the opening of the platform to open innovation and product inclusive, it has also become an important opportunity for digital transformation of offline merchants. "Consumer vouchers, coupons, etc. are no longer belonging to large enterprises 'exclusive'. Today, digital tools provided by platforms such as Alipay allows small merchants to take digital express cars to make digital help reduction and efficiency."

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